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StevePriya Crafts Campaign for The Sleep Company Featuring Anil Kapoor’s Sleep Message

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In a bold and engaging creative move, independent agency StevePriya-founded by former JWT creative veterans-has launched a new campaign for The Sleep Company, India’s leading comfort-tech brand and creator of the SmartGRID mattress. The campaign stars Bollywood legend Anil Kapoor, who delivers a witty yet pointed commentary on modern tech’s hidden cost: sleeplessness. The film opens with a relatable scenario-a couple … Read more

Tata Motors’ CFO P.B. Balaji to Become Jaguar Land Rover CEO in November

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Tata Motors has announced that P.B. Balaji, the company’s Group Chief Financial Officer, will take over as CEO of Jaguar Land Rover (JLR) starting November 2025. He will succeed Adrian Mardell, who is set to retire after an impressive 32-year career with JLR, including three impactful years as CEO. Balaji has been a key architect of Tata Motors’ transformation journey and has … Read more

From Denim to Debate: Trump Praises Sydney Sweeney’s American Eagle Ad – “Fantastic, If She’s a Republican”

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What began as a clever denim campaign has quickly evolved into a cultural and political flashpoint. Sydney Sweeney, the Emmy-nominated star of Euphoria and The White Lotus, is now at the center of national discourse-not for her on-screen roles, but for her recent American Eagle ad. The campaign, built around the pun “Sydney Sweeney has great genes,” plays on the … Read more

Generali Group and Central Bank of India Unveil New Brand Identity for Insurance JV

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Generali Group, in partnership with the Central Bank of India, has introduced a refreshed brand identity for their joint insurance venture – now named Generali Central. The revamped identity encompasses two entities: Generali Central Life Insurance and Generali Central Insurance, reflecting their shared commitment to delivering life and general insurance solutions across India. As part of the rebranding, Generali … Read more

boAt’s Raksha Bandhan Campaign Channels ‘The Traitors’ with a Twist of Sibling Drama

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This Raksha Bandhan, boAt has partnered with Blinkit to deliver more than just gifts-bringing sibling rivalry, fast fixes, and festive flair to life in their new campaign, “The Circle of Shaq.” Set around a breakfast table-turned-battlefield, the film opens with Dad’s ominous sip of chai and the accusatory, “Gaadi pe scratch. Who’s responsible?” From there, chaos ensues. The suspects? A … Read more

Rihanna’s Fenty Beauty Set to Launch in India on August 7 via Tira and Sephora

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Global pop sensation Rihanna is officially bringing her beauty brand, Fenty Beauty, to India. The much-awaited debut is set for August 7, with products launching exclusively on Tira and Sephora. The announcement was made through an Instagram reel posted by Rihanna, featuring a Mumbai-style black-and-yellow taxi with “FB ❤️ INDIA” painted on the back-an eye-catching nod to Indian fans. Despite having no … Read more

Marico’s Q1 FY26 Ad Spend Jumps 25% YoY to ₹299 Crore

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FMCG major Marico, known for brands like Saffola and Parachute, has reported a 25% year-on-year increase in advertising and sales promotion expenses for Q1 FY26, reaching ₹299 crore, compared to ₹240 crore in the same quarter last year. Although slightly down from ₹305 crore in Q4 FY25, the annual rise underscores the company’s focus on brand-building and category expansion. Marico’s consolidated revenue from operations … Read more

ITC Fabelle Makes Rakhi Personal with #WorthTheOne Custom Chocolate Experience

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Fabelle, the luxury chocolate brand from ITC Ltd., has launched a unique Raksha Bandhan campaign titled #WorthTheOne, blending craftsmanship with deep emotional insight to transform sibling bonds into bespoke chocolate gifts. Built on the idea that no two sibling relationships are alike, the campaign captures everything from playful rivalries to heartfelt protection. #WorthTheOne invites consumers-especially brothers looking for meaningful … Read more

TTT and Joy Skincare Launch Friendship Day Campaign – “Putting the ‘Do’ in Dosti”

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Terribly Tiny Tales (TTT), the storytelling platform under Collective Artists Network, has partnered with Joy Skincare to launch a heartfelt Friendship Day campaign titled “Putting the ‘Do’ in Dosti.” Breaking away from the typical nostalgia-driven narratives, this campaign celebrates friendships defined by action, presence, and effort. At the core of the initiative are three microdramas-short, emotionally resonant films that chart … Read more

Salesforce appoints Mankiran Chowhan as MD, Sales & Distribution for India

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Salesforce has appointed Mankiran Chowhan as Managing Director, Sales & Distribution for India, reinforcing its commitment to growth and deeper customer engagement in the region. Chowhan, who has been with Salesforce for over three years, previously served as VP & Business Head – Financial Services & Consumer Industries. With prior leadership roles at SAP and … Read more