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Saregama Acquires NAV Records’ Music Catalogue and YouTube Channels

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Saregama has announced the acquisition of NAV Records’ music catalogue, significantly expanding its footprint in regional and independent music. This strategic move includes over 6,500 audio tracks spanning Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop genres, enhancing Saregama’s already diverse music library. The acquisition also includes digital assets such as NAV Haryanvi and Nupur Audio, two of the most followed YouTube channels in the regional music space. … Read more

Truecaller Partners with Special Ops’ Himmat Singh to Raise Scam Awareness

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Truecaller has joined forces with Himmat Singh, the iconic character from the popular spy thriller Special Ops 2, for a campaign focused on digital scam awareness. The initiative aims to alert users about the rising threats of phone scams and cyber fraud, and to promote safer digital practices. Using the character of Himmat Singh, known for his sharp intelligence and vigilance, … Read more

Marriott International Collaborates with Kareena Kapoor Khan for Dining Campaign

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Marriott International has launched a new food and beverage campaign in South Asia titled “TOH, AAJ JAANA KAHAN HAI?”, featuring Bollywood star Kareena Kapoor Khan. Running from July to September 2025, the campaign highlights Marriott’s diverse dining options-from relaxed brunches to elegant dinners-across its hotels in the region. The campaign centers around a video series starring Kareena, showcasing the brand’s … Read more

Birla Opus Paints Releases Second Film in ‘Celebrating Colours’ Series

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Following the success of its first film set at the Gateway of India, Birla Opus Paints has unveiled the second installment of its ‘Celebrating Colours of India’ campaign. This new animated film is set against the iconic Hawa Mahal in Jaipur, continuing the brand’s mission to showcase India’s vibrant culture and heritage through colour-true to its tagline, ‘Duniya Ko Rang Do’. … Read more

Reliance Retail Acquires Kelvinator, Strengthening its Consumer Durables Play

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Reliance Retail, under the leadership of Isha M. Ambani, has announced the acquisition of Kelvinator from Electrolux, marking a strategic leap into India’s booming home appliances market. The deal-reported to be around ₹160 crore-aims to expand Reliance’s footprint in premium appliances, including refrigerators, air conditioners, and washing machines. Kelvinator, once dubbed “The Coolest One” in India during the 1970s and ’80s, brings … Read more

SBI Securities launches ProZero: Zero Brokerage Plan for Intraday Traders

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SBI Securities has rolled out ProZero, a zero-brokerage plan tailored for intraday traders. The offering aims to cater to India’s growing community of digital-first and cost-sensitive retail investors. With ProZero, users can execute intraday equity and derivatives trades at zero brokerage, while all other transactions remain at the platform’s standard flat rate of Rs. 20 per order. The initiative … Read more

Hurun India U30: Zepto Co-founders Top the List of Young Entrepreneurs

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India’s entrepreneurial ecosystem is evolving, and the newly launched Avendus Wealth-Hurun India U30 List 2025recognises the rising stars shaping that change. The list features 79 entrepreneurs aged 30 or younger, who are driving innovation across sectors like technology, consumer goods, healthcare, and financial services. Part of the broader Uth Series 2025, the list includes first-generation founders whose startups are valued … Read more

Burglars Become House Helpers in Instamart’s New Ad Spot

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Conceptualised by Moonshot Films, the ad highlights Instamart’s expanded product range and speedy delivery promise. Swiggy Instamart has rolled out a quirky new campaign titled “Big or Small, We Deliver It All”, spotlighting its growing product range and commitment to lightning-fast delivery. With over 35,000 items now on offer-from electronics and kitchen appliances to baby care … Read more

Britannia Milk Bikis celebrates Tamil Nadu Day with ‘A Bite of TN’ campaign

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Conceptualised by Talented, the campaign highlights a unique local biscuit-eating habit. To celebrate Tamil Nadu Day, Britannia Milk Bikis has launched a hyperlocal campaign titled ‘A Bite of TN’. Created by Talented, the campaign shines a spotlight on a quirky regional habit-biting around the flower border and logo of Milk Bikis Classic, a variant sold exclusively … Read more