Newsroom 
Sandeep Mehrotra, Head of Ad Sales at Sony Pictures Networks India, has stepped down after a 25-year tenure, citing personal reasons. Joining SPNI in 2000, Mehrotra played a key role in building strong teams and driving growth. SPNI MD & CEO Gaurav Banerjee thanked him for his unwavering commitment and lasting impact on the network … Read more
Ranbir Kapoor Stars in Gabit’s Latest Ad, Showcasing the Smart Ring as a Silent Health CompanionNew film highlights Gabit Smart Ring’s role as an all-in-one wellness guide Gabit has unveiled the second film in its advertising campaign, once again featuring Bollywood actor Ranbir Kapoor. The film presents the Gabit Smart Ring as a silent yet powerful health … Read more
Magic Moments vodka has rolled out a new campaign featuring actor Kriti Sanon, centred around its latest music video, ‘Ishaara Samajh Le’. The campaign celebrates spontaneity and instinctive joy, capturing a day that unfolds through unspoken gestures and intuitive moments. Set against a vibrant musical backdrop, the film showcases Kriti Sanon in naturally flowing scenes-raising toasts, … Read more
A new Kantar study, in collaboration with ASCI and UN Women’s Unstereotype Alliance, reveals that Indian men-especially Gen Z-feel misrepresented in advertising. The report, The Indian Masculinity Maze, highlights the disconnect between evolving male identities and outdated portrayals in ads. Based on a nationwide survey of 880 urban men and analysis of over 450 TV ads, … Read more
Decision driven by financial challenges, not performance CBS has announced that The Late Show with Stephen Colbert, one of the most iconic late-night programs in the U.S., will come to an end in 2026. The decision also marks the retirement of The Late Show franchise after a 33-year run. Stephen Colbert broke the news to his audience during … Read more
In a country where smartphones have become an integral part of daily life, it’s surprising that we still rely on outdated paper leaflets for product information. But what if we told you that there’s a simpler, more sustainable way to access the information you need? Enter the humble QR code. These tiny squares of magic … Read more
In a bold move to revolutionize the streaming landscape, Netflix is doubling down on its advertising ambitions. The company’s goal is clear: to double its ad revenue in 2025 and become a major player in the digital advertising space. At the heart of Netflix’s strategy is its innovative ad tech platform, which has already been … Read more
Despite its aggressive ad enforcement, YouTube Premium is struggling to win over Indian users. With less than 5% of India’s YouTube audience subscribing to the service, it’s clear that the platform’s messaging is falling flat. Industry experts say that the problem lies in YouTube’s pitch. “Paying to not see something still feels counterintuitive to most … Read more
From Kanpur Workshop to National Footwear Star Founded in 2002 by Anil Gupta, Mardi Gras emerged from humble beginnings in Kanpur-India’s historic leather hub. The roots trace back to 1991, when the Gupta family’s business, Prachi Leathers, began crafting cowboy boot uppers for Western markets. Leveraging a deep understanding of leather craftsmanship, Anil Gupta set out to create stylish, … Read more
The film underlines how sustained effort brings real results—be it in skincare or fitness. Skincare brand Plum has launched a new campaign film for its 10% Niacinamide Face Serum with Rice Water, starring fitness icon Milind Soman. The campaign underscores the message: consistent effort leads to visible, long-term results-whether it’s glowing skin or physical well-being. The ad opens with … Read more