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Xiaomi has launched a provocative front-page advertisement in The Economic Times wishing “Happy April Fools’ Day” to anyone believing the iPhone 16 Pro Max’s camera outperforms their new Xiaomi 15 Ultra. The ad bluntly adds, “Every day is April Fools’ Day if you fell for it,” continuing the Chinese manufacturer’s tradition of directly challenging Apple. … Read more
According to the latest FICCI-EY report titled “Shape the Future: Indian Media and Entertainment,” digital media has surpassed television to become the largest segment in India’s media and entertainment (M&E) sector, contributing 32% of overall revenues. The Indian M&E sector reached a total value of ₹2.5 trillion (US$29.4 billion) in 2024, growing by ₹81 billion … Read more
Srishti Media has launched a comprehensive integrated campaign for Truecaller specifically targeting iPhone users across eight major Indian cities. The campaign positions Truecaller as an essential communication tool for iPhone owners, promoting its safer and smarter call management features. The multi-channel approach includes high-impact print advertisements in leading national publications alongside strategic outdoor branding at … Read more
WinZO, the social gaming platform, has launched its new IPL season campaign “Jaha Jeetega India” featuring cricket icon MS Dhoni. The multi-language campaign includes four films that showcase how WinZO creates winning moments for users across India, with the unique addition of WinZO team members appearing alongside Dhoni in one of the advertisements. Available in … Read more
The Advertising Club celebrated the 25th anniversary of the EMVIE Awards on March 28, 2025, at Mumbai’s Jio World Convention Centre. This milestone edition, presented in association with The Times of India and UltraTech Cement Limited, honored the best in media innovation and strategy. Wavemaker India claimed the top honor as “Best Media Agency of … Read more
In a record-breaking opening weekend, the 18th edition of TATA Indian Premier League (IPL) witnessed unprecedented viewership across JioHotstar and Star Sports Network. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an unparalleled cricketing experience across TV and digital platforms. On JioHotstar, digital viewership of the first … Read more
Perplexity AI CEO Aravind Srinivas has boldly signaled his company’s intent to take on Google Chrome with a new “agentic” browser called Comet. In a recent social media post, Srinivas directly addressed the tech giant with a simple message: “See you soon, Google Chrome.” The challenge comes as Comet undergoes extensive testing, with Srinivas sharing … Read more
Talented.Agency has introduced three groundbreaking employee financial initiatives that set new benchmarks in the advertising industry. The independent creative agency, now in its third year, has unveiled an ESOP buyback program, profit-sharing mechanism, and minimum salary guarantee. “Most of what we’re sharing today was already communicated internally in January, but we believe that transparency is … Read more
As Emvies celebrates its 25th anniversary today, industry veteran Sam Balsara reflects on its remarkable evolution. “Not many planners attending Emvies will remember how it started,” notes Balsara, describing its origins as part of a three-day advertising festival at Mumbai’s National Sports Club of India. What began as an unnamed media awards segment alongside the … Read more
SuperCoin users will have direct access to exclusive offers and official merchandise for IPL teams, ICC tournaments, Champions Trophy and many more national & international events. Flipkart, India’s leading e-commerce marketplace, has announced an exciting new partnership with FanCode Shop to bring authentic sports merchandise to millions of customers. This collaboration creates a dedicated FanCode … Read more
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