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Bandhan Mutual Fund Marks 25 Years with Nostalgic ‘Raju Bhaiya Ki Kahani’ Campaign

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The film, conceptualised by TBWA\India, celebrates the journey from saving to investing with patience and consistency. To celebrate 25 years in the Indian mutual fund industry, Bandhan AMC has launched a nostalgic campaign titled ‘Raju Bhaiya Ki Kahani.’ Conceptualised by TBWA\India, the animated, music-led film traces the relatable journey of Raju-from his first piggy bank savings as a teenager to … Read more

Dentsu Launches Dentsu Lab in India to Drive Innovation with Purpose

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Dentsu has expanded its global innovation footprint with the launch of Dentsu Lab India in Mumbai on July 15, 2025, adding to its existing labs in Tokyo, London, and Warsaw. Founded in 2014 by Dentsu’s global chief creative officer Yasuharu Sasaki, Dentsu Lab focuses on AI, immersive technologies, and human-centered design to solve business challenges and create … Read more

Lenovo Taps Jasprit Bumrah, Mythpat for ‘Damn the Odds’ Campaign

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Lenovo has unveiled its latest brand campaign, ‘Damn the Odds’, introducing Indian cricket star Jasprit Bumrah and popular gaming creator Mythpat (Mithilesh Patankar) as new brand ambassadors. The campaign marks a significant move to connect with India’s Gen Z-gamers, creators, and achievers who thrive on pressure. Rooted in the insight that today’s youth navigate constant pressure-from academics to side hustles … Read more

Lowe Lintas Wins Creative Mandate for Tuborg in India

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Following a competitive multi-agency pitch, Tuborg, the popular beer brand, has appointed Lowe Lintas as its creative agency in India. The mandate will be led by Lowe Lintas’ Gurgaon office and includes crafting the brand’s creative strategy and integrated communication across platforms. The focus will be on strengthening Tuborg’s connection with youth through cultural relevance, contextual storytelling, and a fresh creative lens. … Read more

Publicis Groupe Posts 9.4% Revenue Growth in Q2FY25

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Publicis Groupe reported a strong Q2FY25 performance, registering 10% overall revenue growth and 5.9% organic growth in net revenue, surpassing its five-year second-quarter CAGR of 4.9%. The company attributed the growth to momentum from robust new business performance, including over a dozen significant wins in the first half of 2025. Organic growth was consistent across key markets, with the U.S. at 5.3%, Europe … Read more

GCPL’s FY25 Ad Spends Cross ₹1,300 Crore

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Godrej Consumer Products Limited (GCPL) increased its advertising and publicity spend to ₹1,369.21 crore in FY25, marking a 2.47% rise from ₹1,336.12 crore in FY24. The figures were revealed in the company’s annual report for the financial year ending March 31, 2025. Despite a challenging market environment, GCPL – the maker of brands like GoodKnight, Cinthol, and Godrej Aer— … Read more

Rosalía Joins New Balance as Global Ambassador

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Five-part campaign to spotlight her creative journey and debut new sneaker model Grammy-winning artist Rosalía has officially joined New Balance as its newest global brand ambassador. The partnership brings together her influence as a singer, songwriter, producer, and fashion icon with New Balance’s longstanding commitment to individuality and creative expression. “Rosalía reflects the celebration of … Read more

Flipkart Unveils ‘Advertise Now, Pay Later’ to Empower Sellers

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Flipkart, India’s leading e-commerce platform, has introduced ‘Advertise Now, Pay Later’ (ANPL)-a seller-focused initiative designed to eliminate financial entry barriers in digital advertising. With ANPL, sellers can launch ad campaigns with no upfront payments, interest, joining fees, penalties, or hidden costs. The campaign spend is automatically deducted from the seller’s Flipkart earnings at the beginning of … Read more

Sweet Meets Chaos in Chupa Chups’ New TVC Featuring Carrom Mayhem

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Conceptualised by Ogilvy, the campaign blends cultural familiarity and quirky humour to capture the brand’s playful essence. Chupa Chups, the iconic confectionery brand from Perfetti Van Melle, has launched a new campaign showcasing its Sweet & Sour Belts with a dose of unpredictable fun. The ad transforms a familiar setting-a casual game of carrom-into a wildly entertaining scene, … Read more