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The Board of Control for Cricket in India (BCCI) is exploring a potential shift of the Indian Premier League from its traditional March-May window to a September-October schedule, driven by escalating summer heat, player fatigue, and ambitious expansion plans. IPL chairman Arun Dhumal confirmed that scheduling discussions have gained momentum as the league eyes a … Read more
Dentsu India has appointed Raj Thakkar as Senior Director – Sports, Gaming & Esports. In his new role, Thakkar will focus on strengthening the agency’s presence across sports marketing, gaming, and esports, while driving brand partnerships and audience engagement in the rapidly growing sector.
Schwarzkopf Professional has unveiled its latest India campaign for the OSiS+ styling range, built around the compelling idea of being “moment-ready” at all times. The campaign extends professional styling beyond the salon, empowering consumers to stay polished and prepared through every spontaneous transition the day demands. Actor Jim Sarbh fronts the campaign in a deliberate … Read more
Godrej Enterprises Group has launched a culturally resonant out-of-home (OOH) campaign for its deep freezer range, timed to coincide with the Eid festive season. The campaign leverages striking outdoor installations that visually evoke cool air emanating from deep freezers, complemented by vibrant festive imagery reflective of Eid celebrations. Video Link: https://www.instagram.com/reel/DYzGPWDIhGt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Central to the campaign’s … Read more
Sangeeta Bavi has joined Anthropic as Head of Digital Natives, Startups and Growth for India. Announcing the move on LinkedIn, Bavi described the role as “deeply meaningful” and highlighted India’s growing AI ecosystem, where startups are increasingly building and scaling with AI. A former Microsoft executive, she has also previously served as COO at YourStory … Read more
Priyanka Dhir has been promoted to Lead – Brand Marketing at Pernod Ricard India, where she will now lead marketing for international spirit brands Jameson and Ballantine’s. Sharing the update on LinkedIn, Dhir expressed gratitude for her journey so far and excitement for the road ahead in her expanded leadership role.
Schbang has appointed Amit Murthy as Business Head, strengthening its leadership team as the agency continues to expand its integrated marketing and digital capabilities. In his new role, Murthy will focus on driving business growth, client partnerships and strategic operations across the network.
EMotorad has welcomed Himanshu Ratnoo as co-founder, marking a major step in the company’s global growth journey. With experience scaling CARS24 and deep expertise in building high-growth businesses, Ratnoo joins the leadership team as EMotorad expands across international markets and strengthens its vision of becoming a global electric mobility brand built in India.
Wondrlab has appointed Alok Mahadevia as lead content. With over 15 years of advertising experience across India and the US, Mahadevia has worked with agencies like Leo Burnett, Saatchi & Saatchi and DoorDash NYC. His portfolio includes campaigns for Samsung, Spotify, Toyota and Flipkart’s Big Billion Days, bringing a strong global creative perspective to Wondrlab’s … Read more
Tata Mutual Fund has launched a new investor education campaign built around SIP and lumpsum investing, using cricket as its central storytelling device. The initiative arrives at a time of continued growth in mutual fund participation, even as market volatility and global uncertainty continue to test investor sentiment. The campaign draws a deliberate parallel between … Read more
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