Newsroom 
Network18 has expanded responsibilities across its editorial and business leadership, aligning teams more closely with its multi-platform strategy spanning digital, social, connected TV (CTV), and linear television. As part of the restructuring, Smriti Mehra, S Shivakumar, and Mitul Sangani will now work directly with Rahul Joshi, MD and Group Editor-in-Chief. The move is aimed at … Read more
Hyundai Motor India has launched a new pan-India campaign for the Hyundai EXTER, aiming to strengthen its positioning in the compact SUV segment. Built around the tagline ‘Drive to Shine’, the campaign focuses on everyday moments, using emotion-led storytelling to connect with a wide range of consumers. The TVC highlights simple, relatable experiences that span … Read more
FedEx has launched a new digital campaign in India in collaboration with Chennai Super Kings, using cricket as a relatable lens to communicate its end-to-end logistics capabilities. Titled “FedEx. The Move India Needs,” the campaign features a series of three digital films starring MS Dhoni, along with Ruturaj Gaikwad and Urvil Patel. The campaign draws … Read more
Tata Starbucks is shifting the spotlight to India’s coffee-growing regions with the launch of its new content-led initiative, “Trace the Cup.” The film series follows the journey of coffee from estate to cup, highlighting sourcing, craftsmanship, and flavour. Video Link: https://www.instagram.com/reel/DWd-no_um2H/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== As part of this move, the brand has introduced its first estate-specific single-origin coffees … Read more
Truecaller has announced the global expansion of its Business Chat platform, opening access to channel partners and enterprise solution providers worldwide. The move aims to help businesses transition from traditional SMS to a more trusted, interactive, and media-rich communication experience. With this expansion, Truecaller is enabling partners to offer enterprise clients a verified and conversational … Read more
NDTV has reported strong traction on YouTube, with its key channels—NDTV India, NDTV 24×7, and NDTV Profit—performing consistently across different audience segments. The network’s multi-channel strategy has enabled it to lead simultaneously across Hindi, English, and business news categories, a relatively uncommon achievement in digital media. NDTV India has emerged as a major performer, crossing … Read more
OZi has appointed Parineeti Chopra as its brand ambassador, launching a digital campaign to strengthen its positioning in the baby and kids’ category. The move aligns with OZi’s focus on catering to young, urban parents seeking convenience in their daily routines. Currently operational in Gurugram and Noida, OZi offers a wide range of over 15,000 … Read more
HDFC Life has partnered with Kolkata Knight Riders as an official partner for the ongoing cricket season, marking a strategic move to deepen its cultural and regional connect with Indian audiences. The collaboration brings together a financial services brand and one of the IPL’s most popular franchises, particularly strong in Eastern India. Through this association, … Read more
Kedar Apte has joined Medanta as Chief Marketing & Growth Officer, marking his move into the healthcare sector after leadership roles across mobility, energy, and consumer businesses. Formerly with Mahindra Group and Jio-bp, Apte will focus on strengthening the brand and enhancing the end-to-end patient experience, with an emphasis on trust, transparency, and a consumer-first … Read more
Mumbai-based PR and marketing agency Glad U Came has secured the PR mandate for Alpino, following a competitive multi-agency pitch. As part of the partnership, the agency will lead strategic planning and execution of integrated PR and influencer marketing campaigns across digital platforms. The collaboration aims to strengthen Alpino’s positioning as a go-to brand for … Read more
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