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Blinkit Launches Quick Commerce Service at Mumbai Airport

Blinkit has partnered with Adani Airport Holdings to launch India’s first in-terminal quick commerce service at Chhatrapati Shivaji Maharaj International Airport Terminal 2. The initiative brings app-based ordering directly into the airport environment, allowing passengers to receive essentials within minutes before boarding. Currently available in the domestic departures section, the service enables travellers to order … Read more

Boost Milkshake’s ‘Mahi Energy’ Campaign Turns Fans into the Real Power Source

Boost Milkshake has launched its latest campaign, ‘The New Secret of Mahi Energy’, blending cricket nostalgia with a fresh, GenZ-first storytelling approach. Conceptualized by VML India, the campaign goes beyond traditional celebrity endorsement to celebrate the emotional bond between MS Dhoni and his fans. Video Link: https://www.instagram.com/reel/DWhFYXwDAHg/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Rooted in the iconic “Secret of My Energy” … Read more

Samsung Galaxy M17e 5G Campaign Blends Nostalgia with Biking Culture

Samsung India has launched a new campaign for the Galaxy M17e 5G, bringing its “all in one Monster” positioning to life through a mix of motorbiking action and nostalgic storytelling. Conceptualised by Cheil India, the campaign takes a culture-led approach, moving beyond traditional feature-focused advertising. Built around the idea that a “Monster” is defined by … Read more

Bodhi Tree Multimedia Acquires Majority Stake in Moving Image Studios

Bodhi Tree Multimedia (BTML) has completed the acquisition of a 50.01% stake in Moving Image Studios, marking a strategic step toward strengthening its digital-first content ecosystem. The move aligns with the company’s vision of building a future-ready content network with a sharper focus on unscripted formats and in-house IP creation-both of which are gaining strong … Read more

Dollar Lehar Launches Sci-Fi-Themed Summer Campaign for Innerwear

Dollar Lehar has unveiled a fresh summer campaign that blends humor with a light sci-fi twist, creating an engaging narrative to highlight its core proposition-everyday comfort. Conceptualised by TBWA\Lintas, the campaign takes viewers to a roadside dhaba where an unexpected alien encounter unfolds in a playful and entertaining manner. The film begins with a group … Read more

Dove’s ‘Beauty Machine’ Exposes the Algorithm Behind Unreal Beauty Standards

In March 2026, Dove brought a striking public activation to Waterloo Station, turning everyday commuting into a moment of reflection on beauty standards shaped by social media. Titled The Beauty Machine, the installation used a vending machine concept to challenge how algorithms influence perceptions of appearance. Video Link: https://www.instagram.com/reel/DWlU_6fNtxr/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== At first glance, the setup resembled … Read more

Emami Doubles Down on Ayurveda: Axiom Deal Signals Strong D2C Push

Emami Limited is strengthening its foothold in the ayurvedic and wellness space with a strategic majority acquisition of Axiom Ayurveda Private Limited. The Kolkata-based FMCG giant has signed a share purchase agreement to acquire a total 73.5% stake in the company, turning it into a subsidiary. Emami, which already held a 26.5% stake, has completed … Read more

April Fool’s with a Purpose: Vega Auto Uses Humor to Push Helmet Safety

Vega Auto has tapped into the playful spirit of April Fool’s Day to deliver a meaningful message on road safety through its latest social-first campaign, ‘Iss April Fool’s… hero bano, zero nahi’. Video Link: https://www.instagram.com/reel/DWk6-2cEUWO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film follows a relatable character whose overconfidence leads him into risky situations. Adding a clever narrative twist, Yamraj … Read more