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OREO has announced its first-ever global snacking collaboration, partnering with Korean music group BTS to launch a limited-edition cookie inspired by hotteok – a beloved Korean sweet pancake street food. The product will roll out across more than 80 markets globally, with availability beginning in June for a limited period. The collaboration goes well beyond … Read more
Omnichannel kidswear platform FirstCry closed FY26 on a cautiously optimistic note, trimming its full-year net loss by 23% to Rs. 203.7 crore from Rs. 264.8 crore in FY25, while growing operating revenue 12% to Rs. 8,547.9 crore. For Q4 FY26 specifically, net loss reduced sharply by 57% year-on-year to Rs. 48.2 crore, even as operating … Read more
Marico Limited has announced the launch of Parachute Advansed Protein Shampoo, marking the brand’s first significant entry into the hair cleansing category. The move extends Parachute Advansed’s long-established coconut equity into a new format, targeting the growing consumer preference for nature-forward personal care solutions. The new range is built around a differentiated core proposition – … Read more
Casio India has launched the GA-2100CC, a special-edition G-SHOCK timepiece created in collaboration with The Coca-Cola Company. The release coincides with Coca-Cola’s 140th anniversary, marking the milestone with a watch that translates one of the world’s most recognisable brand identities into wearable form. The GA-2100CC is built on the GA-2100 base model, widely recognised for … Read more
Healthy snacking brand Farmley has launched a new digital campaign for its premium dessert range, Date Bites, featuring actor Aparshakti Khurana. Built around the central thought – The Dessert That Loves You Back – the campaign uses situational humour to challenge conventional perceptions around indulgence, positioning Date Bites as a naturally sweet, mindful alternative for … Read more
The Womb has been named the brand strategy and creative agency on record for Wonder Cement, marking the beginning of a high-profile partnership that made its debut during IPL 2026. The agency’s first campaign for the brand features Bollywood actor Ranbir Kapoor and has been directed by Amit Sharma of Chrome Pictures. Departing from the … Read more
The Face Shop India has launched a new campaign film featuring television personality and adventure enthusiast Rannvijay Singha, aimed at dismantling long-standing stereotypes around sunscreen and repositioning sun protection as a functional, everyday essential for all. Titled ‘Tough Guys Need Sunscreen Too’, the campaign employs an action-led narrative with Singha portraying an outdoors-oriented character – … Read more
Ferrari has unveiled the Luce, its first fully electric vehicle and a landmark departure for a brand long synonymous with high-performance combustion-engined sports cars. Introduced in Rome, the Luce also marks Ferrari’s first five-seater model, signalling a deliberate push into the premium electric segment. The name Luce, Italian for “light,” reflects the vehicle’s design philosophy. … Read more
Zee Entertainment Enterprises (ZEEL) has announced a significant foray into dedicated sports broadcasting with the launch of Unite8 Sports, a four-channel portfolio, while simultaneously entering negotiations with FIFA for broadcast and streaming rights to the FIFA World Cup 2026 in India. The Unite8 Sports portfolio will comprise four channels – Unite8 Sports 1 and Unite8 … Read more
Havas Media India has been named the integrated Media Agency of Record (AOR) for Matrimony.com Ltd, India’s leading online matchmaking company, home to marquee brands including BharatMatrimony, Elite Matrimony, and over 300 community matrimony platforms. Under the mandate, Havas Media India will oversee integrated media strategy, planning, and buying across online and offline channels. The … Read more
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