Newsroom 
India’s automobile sector is undergoing a noticeable shift in advertising strategy, with print media regaining prominence while television continues to lose share, according to the latest TAM AdEx 2025 report. Television ad volumes in the auto category declined by 22% in 2025 compared to 2021, reinforcing a steady downward trend. Although there were short-term spikes-such … Read more
KFC India has rolled out a new campaign to introduce its Crispy ShaWOWrma Wrap, tapping into a relatable, everyday insight-those playful “should we eat now?” debates, especially during family outings. The film captures a familiar mother-daughter dynamic, where hesitation meets indulgence, and ultimately, taste wins. Video Link: https://www.instagram.com/reel/DWgjil2jwCL/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Featuring actors Priyamani and Ashlesha Thakur, the … Read more
Nissan Motor Corporation has restructured its communications function into a single, unified global network, bringing teams across Japan, Europe, and the Americas under one streamlined framework. The move is aimed at enhancing collaboration, improving efficiency, and accelerating communication across markets. The new structure, led by Chief Communications Officer Lavanya Wadgaonkar, replaces traditional regional silos with … Read more
RVCJ Group has partnered with CricTracker in a strategic collaboration that blends mass digital entertainment with cricket-focused expertise. The move signals a growing shift in how sports content is being created, consumed, and monetised in India’s digital-first ecosystem. At the core of this partnership is a powerful combination-RVCJ’s massive distribution network and high-engagement storytelling, paired … Read more
Vikram Solar has renewed its partnership with Kolkata Knight Riders (KKR) for the second edition of its ‘Sixes for Solar’ initiative-an idea that smartly bridges cricketing excitement with real-world impact. Moving beyond awareness, the campaign now focuses on tangible outcomes, where every six hit by KKR contributes to solarising homes. At its core, the initiative … Read more
Tissot has unveiled a new campaign, “When Confidence Whispers from the Wrist,” to spotlight its Gentleman collection, featuring actor Daniel Ings. Built on a character-led narrative, the campaign blends humour with everyday situations to present confidence not as loud or performative, but as something subtle, intuitive, and ever-present. Set against the backdrop of a film … Read more
Navin’s has rolled out a new campaign for its residential project, Starwood Towers 3.0, highlighting evolving homebuyer preferences in urban markets. The campaign focuses on key factors such as proximity to essentials, lifestyle amenities, and the availability of ready-to-move-in homes. Set in Medavakkam, the project spans 9.85 acres and features two towers-Maple and Cedar-offering a … Read more
Geetika Thakur has moved on from Havas Play, where she served as senior vice president and head of social. Over nearly eight years across the Havas network, she led social strategy, managed integrated marketing mandates, and handled businesses including Reckitt Hygiene. With 15+ years of experience, Thakur has previously worked with agencies like Contract India, … Read more
SOCIAL has revived its #DoosraStadium experience for the ongoing cricket season, turning its outlets into high-energy match-viewing hubs. Running from March 28 to May 31, the format is live across cities including Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, and Kolkata. The initiative blends live match screenings with interactive elements, themed menus, and a community-driven atmosphere. This … Read more
Spotify has introduced a new suite of advertising formats, tools, and research, signalling its evolution from a music streaming service to a multi-format media platform. The move aims to offer brands more immersive and interactive ways to connect with audiences. The platform is expanding across audio, video podcasts, and interactive experiences, reflecting changing user behaviour … Read more
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