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BHIM Payments App has unveiled its new campaign, ‘Mahi Way’, featuring MS Dhoni, positioning the platform around simplicity, trust, and reliability in digital payments. The campaign highlights everyday payment scenarios where users often face multiple options, reinforcing how BHIM offers a straightforward and dependable choice. It focuses on key features such as scan-and-pay and instant … Read more
ITC Limited has acquired control of Sproutlife Foods Private Limited, the company behind the Yoga Bar brand, effective April 1, 2026. With a 47.5% stake on a fully diluted basis and the right to nominate a majority of board directors, ITC has made Sproutlife its subsidiary under the Companies Act, 2013. The move aligns with … Read more
NODWIN Gaming has reappointed Sidharth Kedia as Chief Strategy and Investments Officer. Kedia returns to lead strategic growth, partnerships, and investment initiatives, strengthening the company’s focus on expanding its esports and gaming ecosystem.
Aparajita Puri has joined Microsoft as Managing Director, Strategic Pursuits Team for India and South Asia, marking a leadership transition after more than a decade at McKinsey & Company. Announcing the move on LinkedIn, Puri described her time at McKinsey as an “incredibly rewarding journey,” where she worked with global clients across industries, built long-term … Read more
Ashwin Kumar has announced his return to Nike, calling it a meaningful homecoming. He reflected on learning culture-led brand building during his earlier stint and shared that experiences across regions and brands since then have made this new chapter in India even more exciting.
Sony Sports Network has launched Sony Sports Ten 4 Kannada, marking its entry into the Kannada-language sports broadcasting space and strengthening its regional strategy. The move follows the network’s earlier Tamil and Telugu launches, reinforcing its focus on language-led content distribution. With this addition, the network’s portfolio now includes 11 sports channels across five languages-English, … Read more
The EPIC Company has consolidated its television channels, digital platform, and content IPs under a unified ‘EPIC’ brand identity, marking a strategic step towards building a more cohesive and scalable content ecosystem. The move aims to simplify brand architecture while strengthening its presence across television, OTT, and films. As part of the rebranding, several channels … Read more
Unilever has agreed to merge a major portion of its food business with McCormick & Company in a $44.8 billion deal, marking a significant strategic shift for both companies. The move signals Unilever’s intent to pivot away from food and focus more on high-growth categories like beauty, personal care, and wellbeing. Under the agreement, Unilever … Read more
Wipro Consumer Care & Lighting has consolidated its media mandate with Wavemaker, a WPP Media agency, in a move aimed at creating a more integrated and agile media approach. The mandate covers the entire spectrum of media strategy, planning, investment, and activation across both traditional and digital platforms. This consolidation reflects the company’s focus on … Read more
super.money has released the second film in its ongoing ‘No Drama, Only Cashback’ campaign featuring Salman Khan, timed strategically around the IPL season. Staying true to its core idea of simplicity, the campaign takes a refreshingly minimal and humour-led approach in a cluttered advertising environment. The film is built around a meta, behind-the-scenes concept. It … Read more
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