Kinnect, the integrated creative agency within the Omnicom Advertising India network, has won the creative mandate for Burger King India following a highly competitive multi-agency pitch. The partnership will span brand strategy, creative communication, digital storytelling, and culture-led campaigns – with a sharp focus on strengthening the brand’s connection with Gen Z and millennial audiences across the country.
Burger King India has long distinguished itself in the QSR category through bold, irreverent communication that blends product storytelling, internet culture, and sharp humour. As the brand enters its next phase of growth, the Kinnect partnership is aimed at deepening that cultural relevance and cementing Burger King’s position as the definitive burger destination for young India.
Kapil Grover, Group Chief Marketing and Digital Officer at Burger King India, expressed confidence in the new partnership: “Kinnect will bring in the sizzle to our sauce. We look forward to clutter-breaking, TG-relevant, insight-driven work in the days to come.”
Chandni Shah, CEO of Kinnect, called the win a significant opportunity: “Burger King doesn’t just participate in culture – it contributes to it. It has consistently shown the courage to be distinctive, entertaining, and sharply relevant to young audiences.”
CCO Neville Shah added simply: “Burger King is a great opportunity to do great work and make it part of the conversation.”
The mandate further strengthens Kinnect’s growing portfolio of culture-first brands, reinforcing its standing as one of India’s leading integrated creative partners for modern, attention-economy brands.
