Royal Canin India, the global leader in science-based pet nutrition, has awarded its digital mandate to 22feet. The scope of the partnership covers end-to-end digital strategy, social media marketing, influencer collaborations, and content-led brand building – all aimed at deepening meaningful engagement with India’s growing community of pet parents.
At the heart of this mandate lies a clear and purposeful mission: to shift pet parenting in India from instinct-driven feeding decisions to science-backed, breed-specific and condition-specific nutrition. As India’s pet food market evolves rapidly – projected to reach ₹10,000 crore by 2028 – a significant portion of pet parents still rely on habit over health science, making education and awareness a critical priority for the brand.
Prateek Sayal, Marketing Director – Rapid Growth Markets, Royal Canin India, reflected on the early impact of the partnership: “In a short span since 22feet has been on board, we have delivered category-beating sales growth and seen a 20%+ increase in brand equity, establishing Royal Canin as one of the top pet food brands in the country.”
Shikha Davessar, Managing Partner at 22feet, welcomed the deepened relationship: “The pet care category in India is at an exciting inflection point, and Royal Canin is one of the leading names driving that momentum. At 22feet, we believe in building experiences that move people to act.”
The partnership signals Royal Canin’s commitment to building a modern, digital-first marketing approach – blending the brand equity of a legacy name with the agility of digitally native thinking.
