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Sony Pictures Networks India Sheds Culver Max Identity in Strategic Return to SPNI Corporate Branding

Sony Pictures Networks India Private Limited has formally reverted to its original corporate identity, replacing the Culver Max Entertainment name as part of a broader strategic and organisational realignment. The transition, confirmed last week, is accompanied by a revamped corporate website featuring an updated visual identity – moving from a red-led interface to a lighter … Read more

Leo India Bolsters Creative Leadership With Saurabh Sabikhi as Executive Creative Director

Saurabh Sabikhi has joined Leo India as Executive Creative Director, bringing with him extensive experience in creative strategy and integrated brand communication. Prior to this, he worked at Famous Innovations and Media.Monks, and has also spent over six years at Mullen Lintas. Over the years, Sabikhi has worked across multiple categories, building a strong portfolio … Read more

Toing Debuts First Digital Brand Film With a Wedding Baraat and a Bold Pricing Promise

Toing, Swiggy’s value-focused food delivery platform, has launched its first digital brand film, staking out a clear and combative position in the food delivery market – lowest prices, zero platform fees, and no packaging charges. Video Link: https://www.instagram.com/reel/DYmX91Ws4A4/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film brings its pricing proposition to life through an unexpected creative device: a full-blown wedding baraat. … Read more

Birla Opus Paints Brings Sreeleela on Board as Brand Ambassador

Birla Opus Paints has announced actor Sreeleela as its brand ambassador, marking the latest step in the brand’s ongoing effort to build a contemporary, consumer-facing identity under its ‘Naye Zamane Ka Naya Paint’ philosophy. Alongside the announcement, the brand has released two new campaign films featuring Sreeleela alongside veteran actors Lillete Dubey and Sheeba Chaddha, … Read more

Dixcy Scott and StevePriya Flip the Script on Men’s Innerwear Advertising With ‘Underwear Mein AI’

Men’s innerwear advertising has long followed an unvarying formula – a celebrity, a white vest, a dose of machismo. The celebrity becomes the campaign, the attitude becomes the message, and the product benefit gets lost entirely. Consumers remember the famous face. Rarely the brand. Almost never what makes the underwear different. Dixcy Scott’s new summer … Read more

Kingfisher Good Times Hangout Returns for IPL Playoffs With Cricket Legends and Comedy Stars

Kingfisher Premium Packaged Drinking Water has partnered with JioStar to revive the Kingfisher Good Times Hangout for the TATA IPL playoffs, bringing an alternate commentary experience to viewers on JioHotstar from May 26 to May 31, 2026. The dedicated feed pairs former cricket stalwarts Harbhajan Singh and Suresh Raina with some of India’s most popular … Read more

Nasher Miles Brings the Magic of Harry Potter to Indian Travel Gear

Nasher Miles has joined hands with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-inspired travel accessories collection in India, blending fan culture with functional design in a collaboration that speaks directly to a generation that grew up with the wizarding world. The collection features backpacks and travel essentials incorporating design elements drawn … Read more