The Big Cricket League (BCL) has confirmed EaseMyTrip as its title sponsor for Season 2, renewing a partnership that began with the tournament’s inaugural edition and signalling growing confidence in the league’s positioning as a premium cricket property. BCL Season 2 is scheduled from June 3 to June 13, 2026, at the Shaheed Vijay Singh … Read more
ITC’s Aashirvaad Atta with High Protein has launched a new campaign titled ‘Kya Kha Ke Aaya Hai’, reframing a common everyday expression into a powerful conversation about nutrition, strength, and the humble roti. The campaign taps into a phrase deeply embedded in Indian households – one typically used to marvel at someone’s energy or performance … Read more
Juhi Jain has joined Publicis Groupe India as Group Head – Media Technology. Prior to this, she served as Retention Lead at Perfora and has also worked with Junglee Games. In her new role, Jain will focus on driving media technology innovation and transformation at Publicis, bringing with her experience across retention marketing, digital strategy, … Read more
With over 17 years of experience across beauty, wellness, luxury, lifestyle, and consumer brands, Shrutie Kher has been appointed as Head of Marketing at Heads Up For Tails. Having worked with brands like Kama Ayurveda, Colorbar, Kylie, Anastasia Beverly Hills, and The Times of India, she brings expertise in brand transformation, omni-channel growth, digital marketing, … Read more
Royal Canin India, the global leader in science-based pet nutrition, has awarded its digital mandate to 22feet. The scope of the partnership covers end-to-end digital strategy, social media marketing, influencer collaborations, and content-led brand building – all aimed at deepening meaningful engagement with India’s growing community of pet parents. At the heart of this mandate … Read more
Kinnect, the integrated creative agency within the Omnicom Advertising India network, has won the creative mandate for Burger King India following a highly competitive multi-agency pitch. The partnership will span brand strategy, creative communication, digital storytelling, and culture-led campaigns – with a sharp focus on strengthening the brand’s connection with Gen Z and millennial audiences … Read more
India’s next big content wave will not emerge from OTT platforms, YouTube creators, or traditional influencers. It will come from microdramas – vertical, fast-paced, emotionally addictive stories built for mobile screens and endless scrolling. What originated in China as “Duanju” has exploded globally, and India is rapidly becoming one of its largest growth markets. Platforms … Read more
For decades, dowry harassment has been wrongly dismissed as a problem limited to economically weaker or socially conservative households. The uncomfortable truth, however, is far more widespread. From middle-class homes to affluent urban families, from educated professionals to financially independent women – abuse linked to dowry continues to thrive behind closed doors, concealed beneath the … Read more
Advertising legend Piyush Pandey was posthumously conferred the Padma Bhushan at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan on May 25, 2026. Presented by President Droupadi Murmu, India’s third-highest civilian award was received on his behalf by his wife, Neeta Joshi. The government citation recognised Pandey as a transformative force in Indian communication – … Read more
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