Newsroom 
Avinash Kaul has exited Network18 after nearly 12 years, where he served as CEO – Broadcast & Publishing and MD of A+E Networks | TV18. During his tenure, Kaul oversaw significant expansion, growing the portfolio from three channels to 20, along with a publishing division and a strengthened connected TV presence, marking a major phase … Read more
Bindiya Bhatt has been appointed as Vice President – International Brands and Omnichannel at Myntra Luxe. In her new role, she will focus on building and scaling international brands across India, driving growth through both online and omnichannel experiences.
ZEEL is undergoing a leadership transition as Vikas Somani resigns from his role. Following his departure, Sujal Parekh has been elevated to a senior management position, marking a strategic step in strengthening the company’s leadership team and continuing its growth trajectory.
Bold Care has launched its latest campaign, ‘Protect What’s Precious’, in collaboration with comedian Samay Raina, leveraging the ongoing IPL season to drive conversations around men’s intimate wellness in a more relatable and engaging way. Link: https://www.instagram.com/p/DWjH6pjAk9y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Timed with one of India’s biggest cultural and entertainment moments, the campaign uses humour-led storytelling to connect with … Read more
Kazam has introduced a quirky April Fool’s Day campaign with the launch of ‘Vrooom’-a fictional “fortified energy drink” built around the tagline ‘0 to 100. No Plug Required.’ While humorous on the surface, the campaign cleverly highlights a serious message around EV performance during India’s peak summer months. Conceptualised as a tongue-in-cheek stunt, the campaign … Read more
PharmEasy has relaunched its ‘On-time or Free’ (OTOF) campaign during the ongoing cricket season, aiming to reinforce trust in its diagnostics services while addressing a key consumer concern-delays in sample collection. The campaign, which went live on March 28 and will run until July, is being promoted across connected TV, mobile, and social media platforms … Read more
Livguard has announced its partnership with Punjab Kings as the exclusive power partner for the 2026 season of the Indian Premier League, strengthening its presence on one of India’s biggest sporting stages. The collaboration is designed to enhance brand visibility while building deeper engagement with cricket fans across the country. As part of the association, … Read more
Lentra has appointed Rajesh Kumar Rathanchand as CEO. With over three decades in financial services, including leadership roles at TransUnion CIBIL and HDFC Bank, Rathanchand will drive Lentra’s business and technology functions, focusing on product development, credit analytics, and global expansion. Founder D Venkatesh highlighted that his expertise will strengthen Lentra’s mission to be a … Read more
Aadhar Housing Finance has launched its new campaign, “GharLelo,” bringing focus to the emotional and financial realities of owning a home in India. Through two films, the campaign captures the aspiration of homeownership while addressing the complexities faced by individuals, especially from the EWS and LIG segments. Rooted in the familiar cultural nudge of “ghar … Read more
KP Group has joined hands with Delhi Capitals as an associate sponsor for IPL 2026, strengthening its presence in one of India’s biggest sporting platforms. The partnership will see the renewable energy company integrate its brand across both on-ground and digital touchpoints throughout the tournament. As part of the association, KP Group will gain visibility … Read more
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