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Instamart has recorded a 150% increase in protein-related orders over the past two years, with consumer spending on protein products tripling in the same period. The data points to a meaningful shift in how Indian households are approaching everyday nutrition. The platform has expanded its protein catalogue to nearly 10,000 SKUs spanning snacks, dairy, staples, … Read more
Google has launched Gemini Omni, a new multimodal AI model built for video creation and editing. The model accepts a combination of text, images, video clips, audio, and drawings as inputs – making it one of the more versatile video AI tools announced to date. The first release in the Omni family, Gemini Omni Flash, … Read more
Shemaroo Entertainment has appointed Ashish Gupta as its Chief Financial Officer, succeeding Amit Haria, who is stepping down after 19 years with the company. Prior to this, Gupta served as CFO at BARC India and brings over 24 years of experience across finance leadership, strategic planning and business transformation.
PepsiCo India has expanded its Sting Energy portfolio with the launch of Sting Classic Kick, a bold new flavour backed by a high-energy campaign film featuring actor Lakshya. The campaign film, set inside a restaurant, opens with Lakshya walking into a tense standoff between two men and a waiter. After taking a sip of Sting … Read more
DeHaat Honest Farms has appointed YAAP Digital as its integrated creative and media partner, marking a significant step in the brand’s ambition to lead the pesticide-free food category in India. The mandate is comprehensive in scope, covering digital communication strategy, content development, social media management, influencer collaborations, and media planning and buying. At its core, … Read more
Integrated marketing agency Team Pumpkin has been appointed as the social media partner for Lavie, one of India’s leading fashion accessories brands, known for its extensive range of handbags, wallets, and lifestyle accessories built around the promise of accessible luxury. The mandate tasks Team Pumpkin with leading Lavie’s end-to-end digital presence – from platform-native content … Read more
Independent marketing agency Scribbld has secured the performance marketing mandate for Suzette Gourmet, one of Mumbai’s most recognisable names in the café and lifestyle segment. The mandate, awarded directly by the brand, encompasses a multi-pronged brief: driving in-store footfall across Suzette Gourmet’s 14 Mumbai outlets, amplifying visibility on leading food delivery platforms Zomato and Swiggy, … Read more
Binge Labs, a strategy-first organic social media growth company, has been appointed as the official digital partner for Mumbai Tech Week 2026, securing the end-to-end social media mandate for one of India’s most anticipated technology gatherings. Scheduled for May 29–30, 2026 at the Jio World Convention Centre in Mumbai, the event will bring together founders, … Read more
ITC has entered the ready-to-drink breakfast segment with the launch of Sunfeast Breakfast Smoothie, backed by a digital campaign that blends performance-led storytelling with a sharp focus on convenience and modern consumption habits. The campaign film sets the tone with stylised visuals of a young woman transforming her morning kitchen routine into a choreographed performance … Read more
Canon India has launched Print Out Loud, a new integrated campaign conceptualised by Havas Creative India, aimed at fundamentally repositioning printing – moving it beyond functional documentation and into the space of creativity, individuality, and cultural relevance. The campaign arrives at a moment of shifting consumer behaviour. Younger audiences are increasingly rediscovering physical forms of … Read more
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