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Suhana Khan Fronts adidas Originals’ Retro Sport Style Campaign

adidas Originals has launched a new campaign film featuring Suhana Khan, spotlighting its latest low-profile sneaker collection through the lens of retro sport aesthetics and vintage-inspired streetwear. Video Link: https://www.instagram.com/reel/DYeuZnKPUjk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film draws on terrace fashion – the sport-influenced style that emerged from football stadium culture – alongside archival sportswear silhouettes and returning trends such … Read more

Cyprus Courts Indian AI Enterprises as Europe’s Innovation Gateway

Cyprus is making a serious and strategic bid to position itself as the preferred European entry point for Indian technology and AI enterprises, with a high-level investors’ roundtable hosted by Invest Cyprus – held in the presence of President Nikos Christodoulides – signalling the country’s ambitions with unmistakable clarity. Avinash Mudaliar, Co-Founder and CEO of … Read more

How Flipkart Commerce Cloud Is Rewriting the Motherhood Narrative at Work

Flipkart Commerce Cloud’s latest campaign, #MoreThanBefore, arrives at a moment when the technology industry continues to grapple with one of its most persistent challenges – the retention and recognition of women, particularly working mothers. For many women, motherhood triggers an invisible professional reckoning. Career breaks, shifting responsibilities, and unspoken workplace assumptions about commitment and capability … Read more

Zee Entertainment Set to Secure FIFA World Cup 2026 Broadcast Rights in India

FIFA is closing in on a broadcast partner for the 2026 FIFA World Cup in India, with Zee Entertainment Enterprises emerging as the leading contender after months of uncertainty surrounding the tournament’s telecast rights in the country. Zee has submitted a formal bid and held discussions with FIFA officials during their recent visit to India. … Read more

Škoda India Says It’s the G.O.A.T. on the Track – and Has the Record to Prove It

Škoda Auto India isn’t just claiming performance supremacy – it’s putting it on the clock. The carmaker has launched ‘G.O.A.T – Greatest On A Track’, a bold new brand campaign built around its motorsport heritage and the performance credentials of its India lineup. And it opened with a statement: a record-breaking multi-car relay at the … Read more

When the Cooler Goes Quiet, the Drama Gets Loud – Symphony’s Silenzo Campaign Is Peak Summer Entertainment

Symphony has found a clever way to sell silence – by wrapping it in maximum drama. The air cooler brand has launched ‘Garmi: Ek Agnipariksha’, a three-part branded micro-drama series for its Silenzo air cooler, created in partnership with agency Social Panga. The campaign leans hard into the beloved tropes of Indian daily soaps – … Read more

Amazon.in Bets Big on Premium Beauty With 100+ New Global Brands in 2026

Amazon.in is significantly expanding its premium beauty portfolio, with plans to onboard over 100 international brands in 2026, responding to a sharp rise in demand for global beauty and grooming products across India. The upcoming roster includes marquee names such as Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, La Roche-Posay, Eucerin, and Paula’s … Read more

Red FM’s Nisha Narayanan Sounds Alarm on India’s Deepening FM Radio Crisis

The surrender of multiple Radio Nasha frequencies by HT Media Group has reignited urgent concerns about the viability of India’s private FM radio industry, with Red FM’s Nisha Narayanan calling it a “long overdue wake-up call” for the government and policymakers. Narayanan, reacting via LinkedIn, stressed that this is not an isolated development but part … Read more