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Dentsu has appointed Takeshi Sano as director, representative executive officer, president and global CEO, effective March 27, 2026, while he continues as CEO of dentsu Japan. In his expanded role, Sano will drive transformation, streamline the global structure, and accelerate execution using AI, data, and technology, with a focus on client-centric growth, stronger overseas business, … Read more
The Indian Premier League’s (IPL) media rights story, long defined by exponential growth, may be entering a phase of stabilisation. According to a recent Media Partners Asia (MPA) report titled The IPL – Teams, Rights & Valuations, the 2028–32 media rights cycle is expected to remain flat at $5.4 billion-the same valuation as the current … Read more
bigbasket has renewed its partnership with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for IPL 2026, marking its third consecutive year of collaboration. The association follows RCB’s landmark title-winning season last year, further strengthening the bond between two brands deeply rooted in Bengaluru’s culture. Extending beyond the men’s team, bigbasket has also … Read more
CREX has partnered with Delhi Capitals as the official fan engagement partner for IPL 2026, signalling a shift in how cricket is experienced beyond passive viewing. The collaboration introduces interactive, quiz-led formats designed to engage fans in real time during live matches. Through the CREX app, users will be able to participate in match-based quizzes … Read more
Skechers has renewed its partnership with Mumbai Indians, continuing as the team’s official kit partner for the third consecutive season ahead of IPL 2026. The collaboration reinforces a shared focus on performance, consistency, and a deep-rooted connection with fans. As part of the association, Skechers will once again design and deliver high-performance kits tailored for … Read more
Lenovo has announced a global partnership with David Beckham, marking a strategic move to merge sport, technology, and artificial intelligence on a global stage. The collaboration builds on Lenovo’s expanding presence in football, including its role as Official Technology Partner for the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. Video Link: … Read more
Philips has launched a new campaign for its Philips Avent range, challenging the age-old practice of boiling baby bottles and introducing sterilization as a more effective, science-backed solution. Built around the question “Is boiling enough for germ protection?”, the campaign taps into a deeply rooted cultural habit while encouraging a shift towards informed parenting. At … Read more
Olio Pizza has renewed its partnership with Rajasthan Royals for IPL 2026, doubling down on cricket as a key consumption moment with its new ‘Slice Maar’ campaign. Designed to tap into the high-energy atmosphere of match viewing, the campaign blends the thrill of a cricket shot with the joy of grabbing a pizza slice-making food … Read more
Experience Commerce, the digital marketing arm of the Cheil SWA Group, has been awarded the social media mandate for ICONIQA Hotels & Resorts, a lifestyle hospitality brand under the Royal Orchid Hotels Group. The account, secured after a multi-agency pitch, will be managed for a one-year tenure. As part of the mandate, the agency will … Read more
Meta is testing a new paid subscription model for Instagram, titled Instagram Plus, as it explores ways to expand beyond its traditional ad-driven revenue model. The pilot is currently being rolled out in select markets, including Mexico, Japan, and the Philippines. The subscription introduces a range of features designed to enhance user control, visibility, and … Read more
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