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Hansa Entertainment Names Sujatha Narayanan CEO, Strengthens OTT and Content Play

Hansa Entertainment has appointed Sujatha Narayanan as CEO as it builds its presence across OTT, television, films, and digital formats. With over two decades of experience in content curation and production, she will lead the company’s multi-language slate spanning series, OTT films, podcasts, and vertical dramas, as Hansa positions itself as a story-first, IP-driven production … Read more

Kotak Mahindra Prime Names Suraj Rajappan CEO, Signals Continuity-Driven Growth Strategy

Kotak Mahindra Prime has appointed Suraj Rajappan as Managing Director & CEO for a three-year term starting June 1, 2026. A 24-year company veteran, he succeeds Shahrukh Todiwala, who retires after more than three decades with the Kotak Group. The leadership transition reflects Kotak’s focus on internal talent to drive the next phase of growth … Read more

Bata Steps Into School Season with Value-First ‘Strong Steps, Small Price’ Campaign

Bata India has launched its latest campaign, “Strong Steps, Small Price,” targeting the back-to-school season with a focus on affordability, comfort, and practicality. Timed with school reopenings across India, the initiative reflects evolving consumer expectations-where parents prioritise durability and value, while children seek lightweight, easy-to-wear designs. The newly introduced range features sneaker-style school shoes designed … Read more

VETO Expands CTV Play with B4U Tie-Up, Strengthens Regional Content Push

VETO has partnered with B4U Network to enhance its content offering, adding multiple popular channels to its growing catalogue. The move is aimed at strengthening VETO’s presence in India’s connected TV (CTV) ecosystem while catering to family audiences across regions. As part of the partnership, VETO will now stream channels including B4U Movies, B4U Music, … Read more

Dettol Rewrites Its Story with ‘Shaadi Ka Ghar’: From Protection to Pure Emotion

For generations, Dettol Antiseptic Liquid has been a quiet constant in Indian households-trusted by mothers in moments that call for care, protection, and reassurance. With its latest film, “Shaadi Ka Ghar,” the brand builds on this legacy while evolving its narrative to connect on a deeper, more emotional level. Video Link: https://www.instagram.com/reel/DWgUxp0CpOv/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Set against the … Read more

TMICC Scoops Majority Stake in Kwality Wall’s, Bets Big on India’s Ice Cream Growth

The Magnum Ice Cream Company (TMICC) has completed the acquisition of a 61.9% equity stake in Kwality Wall’s (India) Limited (KWIL), marking a significant move to strengthen its presence in India’s fast-growing ice cream market. The transaction follows a Share Purchase Agreement signed with Unilever in June 2025. Post-acquisition, KWIL will continue to remain listed … Read more

YAAP Acquires Gozoop in Landmark Deal, Signals Consolidation in Digital Agency Space

YAAP Digital Ltd has completed the acquisition of a 60.20% stake in Gozoop Online Private Limited, marking one of the largest deals in India’s independent digital agency ecosystem. The transaction, executed on March 30, 2026, values the overall deal at over ₹125 crore. With this move, Gozoop officially becomes a subsidiary of YAAP Digital, strengthening … Read more

MS Dhoni Backs Kuku, Steps Into AI-Led Entertainment Play

Former India captain MS Dhoni has invested in digital entertainment platform Kuku and joined its micro drama app Kuku TV as brand ambassador, signalling a strong bet on AI-powered storytelling from India. Video Link: https://www.instagram.com/reel/DWgH_jszWCZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Founded in 2018, Kuku operates across multiple formats, including short-form video (Kuku TV), audio content (Kuku FM), and edutainment (Guru). … Read more

Aakash Bets Big on Integrated Media, Awards Mandate to Havas Network India

Havas Media Network India has secured the Media Agency on Record (AOR) mandate for Aakash Educational Services Limited (AESL) following a competitive multi-agency pitch. The mandate will be executed in collaboration with PivotRoots and Arena Media, both operating under the Havas Media Network ecosystem. The partnership aims to deliver a unified, full-funnel media strategy focused … Read more

YouTube Lowers Monetisation Barrier, Opens Shopping Affiliate Programme to Smaller Creators

YouTube has expanded its Shopping affiliate programme, now allowing creators with as few as 500 subscribers to participate. The move significantly lowers the monetisation threshold, opening up earning opportunities for a wider pool of emerging creators within the YouTube Partner Programme. With this update, eligible creators can tag and link products directly within their content-across … Read more