Newsroom

Parle Products has transformed a recent diplomatic viral moment into a large-scale brand storytelling opportunity for its confectionery brand Melody, following the widespread attention generated after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni during their meeting in Rome. The interaction, which quickly gained traction across social media platforms, brought … Read more

The ABBY Awards 2026 at Goafest concluded with a commanding display of creative firepower, as Leo India, Publicis Groupe, and Enormous emerged as the standout winners across the night’s most coveted categories. From a pool of 499 shortlisted entries spanning 129-plus unique brands, 367 received recognition – evaluated by 115 judges and 12 jury chairs. … Read more

Day 3 of Goafest 2026 delivered another compelling slate of industry conversations, with thought leaders from across advertising, media and marketing coming together to address the most pressing questions shaping the profession today. The day opened with a session titled ‘The Client Who Also Became the Agency’, which examined the rapid rise of in-house creative … Read more

Redcliffe Labs has launched a nationwide preventive healthcare campaign titled ‘Thoda Gambhir Ho Jao’, featuring cricketer and coach Gautam Gambhir. The campaign takes direct aim at one of India’s most common yet overlooked health behaviours – the tendency to dismiss fatigue, normalise stress, ignore recurring symptoms and delay medical testing until conditions become significantly harder … Read more