Newsroom 
Tata CLiQ Luxury has taken an unconventional approach to sale communication with the launch of a creator-led micro-series built around a fictional crime-investigation unit. The campaign, created for its Big CLiQ Sale, introduces the ‘Chief Luxury Investigation Unit’ – or C.L.I.U – a fictitious agency whose agents are tasked with uncovering the platform’s most compelling … Read more
Bridgestone India has launched a new brand campaign titled ‘Feel the Bridgestone Difference’, built around a compelling insight that most drivers tend to overlook: a car can only perform to its true engineered potential when fitted with the right tyres. The campaign repositions the tyre not as a routine replacement component but as the single … Read more
Surjo Dutt has been appointed as the new CEO of Dentsu Creative Webchutney, marking a key leadership transition within the agency. Indrajeet Mookherjee, the outgoing CEO, will now move into a broader strategic role as President – Integrated Client Management for South clients at Dentsu India, focusing on strengthening client relationships and integrated solutions across … Read more
Story TV has launched Story TV Dailies, a first-of-its-kind format in India featuring daily episodic microdrama serials produced exclusively in vertical video for smartphone audiences. The launch signals a significant evolution in how general entertainment content is packaged and consumed in the mobile-first era. The format is designed specifically for viewers who traditionally consume television … Read more
Britannia Marie Gold marked International Tea Day with a statement that was impossible to miss – a full front-page advertisement in The Times of India that reframed the humble Marie biscuit not as a snack, but as an inseparable companion to India’s tea culture. The print ad, titled ‘Different Teas. One National Ritual.’, places a … Read more
Zivame has launched a new brand campaign titled ‘Makes Room For Change’, built around a simple but often overlooked truth: women’s bodies are not static, and their intimatewear shouldn’t be either. Video Link: https://www.instagram.com/reel/DYoe_IDgXT3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign shines a light on the everyday physical shifts that affect comfort and fit – menstrual cycles, hormonal fluctuations, bloating, … Read more
India’s advertising, media and communications fraternity gathered at Goafest 2026 to felicitate Padma Shri Prasoon Joshi on his appointment as Chairman of Prasar Bharati, India’s public service broadcaster – a role he now holds in addition to his position as Chairman of Omnicom Advertising India. The felicitation recognised not merely a professional appointment, but a … Read more
Indian esports organisation S8UL has announced Campa Energy, the energy drink brand from Reliance Consumer Products Limited, as its title sponsor for the Esports World Cup (EWC) 2026 campaign. The partnership marks a significant moment for Indian esports, bringing together one of the country’s most recognised gaming organisations with a homegrown beverage brand on a … Read more
Snabbit, the hyperlocal home services platform, has expanded into beauty services with an on-demand salon-at-home offering that connects customers with trained beauty professionals in under 15 minutes. The move represents the company’s entry into a high-frequency category it views as a natural extension of its existing home services business. The service has been piloted over … Read more
Medtronic India has launched a public awareness campaign titled ‘Say Yes to a Better Tomorrow’, aimed at broadening the conversation around Parkinson’s disease beyond clinical settings and into everyday family life. Developed in partnership with creative agency popkorn, the campaign seeks to humanise the condition through empathy-driven storytelling. India currently has over one million people … Read more
All Rights Reserved @2025ViralVault
