Newsroom 
Bratin Roy has been promoted to Vice President, Corporate Affairs at AB InBev India after more than eight years with the company. In his new role, Roy will continue driving industry conversations, policy engagement, and institutional partnerships while supporting the growth of the beer category in India. He expressed gratitude to leadership and his team … Read more
On the occasion of International Tea Day, Tea Culture of the World – a tea-first luxury brand – has released a brand film that transcends conventional product communication to celebrate tea as a global cultural ritual. The film travels across six distinct tea traditions: the lush fields of Assam, the precise ceremonial culture of Japan, … Read more
Zydus Wellness has appointed Dr. Ravinder Varma as DGM – brand strategy & communications. Before joining Zydus Wellness, Varma spent over 14 years at Max Protein, where he served as senior brand manager for RiteBite Max Protein. He has also worked with Percept H and Riyo Advertising & Mass Media in client servicing roles.
Netflix India has appointed Nikita Arya as manager, marketing for films and series. Arya brings over 12 years of experience across FMCG, beverages, sportswear, automotive, and technology sectors, having previously worked with The Coca-Cola Company, adidas India, Unilever India, Audi India, and HCL Technologies. At Coca-Cola, she led culture-driven campaigns and brand IPs, while at … Read more
Myntra has launched a multi-film campaign ahead of the 24th edition of its flagship End of Reason Sale (EORS), featuring actors Ranbir Kapoor, Kiara Advani and Tripti Dimri. Built around humour and relatable everyday scenarios, the campaign positions fashion and beauty as accessible, occasion-agnostic forms of self-expression for consumers across metros and non-metros alike. The … Read more
Artificial intelligence is no longer a peripheral tool in advertising – it is becoming the industry’s core infrastructure. That is the central finding of a new report by Redseer, which examines how AI, first-party data and shifting consumer behaviour are fundamentally reshaping the global advertising landscape. Global advertising spend has already surpassed $1 trillion and … Read more
Goafest 2026’s Day 2 reached a crescendo with the grand finale of Advertising Rocks Season 4, a celebration where advertising professionals traded briefs for microphones and spreadsheets for spotlights. Presented by BIG FM and powered by ABP Network’s BAE, the evening brought together some of the sharpest creative minds in India – this time, to … Read more
Day 2 of Goafest 2026 saw strong performances across the Abby Creative Awards, with Leo India emerging as the top-performing agency across multiple specialist categories, while Zee Entertainment Enterprises Limited secured the Broadcaster of the Year title. Leo India led the specialist agency tally by winning four major categories based on cumulative points earned across metals and merits. The … Read more
Summer in India is not just heat and humidity. In Fabindia’s hands, it becomes something quieter and far more beautiful. The brand’s latest collection, ‘That Summer Feeling,’ arrives as a thoughtful celebration of the Indian summer – its unhurried afternoons, breezy evenings and the timeless craftsmanship that has always defined the season’s wardrobe. Spanning menswear, … Read more
India has always had a complicated relationship with cola. And Campa Cola sits right at the heart of that story. Link: https://www.instagram.com/p/DYmSR0YmVWw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Born in 1977, Campa Cola didn’t just enter the market – it inherited one. When Coca-Cola exited India rather than dilute its equity stake under foreign exchange regulations, Campa stepped into the vacuum … Read more
All Rights Reserved @2025ViralVault
