Newsroom 
Day 2 of Goafest 2026 came loaded with sharp conversations, uncomfortable truths and one overarching question: is Indian advertising ready for what’s coming – or just pretending to be? The day opened with a blunt session on ‘AI Washing’, where industry leaders separated genuine AI transformation from hollow adoption. The consensus was clear – AI … Read more
Primex News Network has added a significant name to its media partner roster, announcing a content distribution partnership with Outlook Business. The collaboration is designed to strengthen the reach of business-focused content across both print and digital platforms. For PNN, it extends an already substantial network. For Outlook Business – known for its coverage of … Read more
Birla Opus Paints has found its campaign hook in the most unexpected place – a real village named Papdi. The new campaign for Style Power Bright, created by BBDO India, is built around a mockumentary set in this fictional-feeling-but-very-real village where peeling exterior walls – locally called ‘papdi’ – are a way of life. A … Read more
WPP Media has appointed Disha Karamchandani as Senior Investment Director. She joins the company after spending nearly three years at DoubleVerify, bringing experience in digital media, investment strategy and advertising solutions.
ACKO has promoted Samir Saurav to Deputy General Manager (DGM) – Growth Marketing. Previously associated with PhonePe, Saurav expressed gratitude for the recognition and shared his excitement for taking on bigger responsibilities and new growth challenges.
Coca-Cola India is marking 50 years of Maaza – and the milestone is less about market share and more about memory. Since its launch in 1976, the mango drink has quietly woven itself into the fabric of Indian life: post-lunch Sundays, festive spreads, school holidays, and family gatherings too ordinary to photograph but too good … Read more
Cashfree Payments has made its IPL advertising debut during the tournament’s final phase, and it’s not talking about payments at all. That’s entirely the point. The campaign film – built entirely using artificial intelligence – follows everyday consumer moments triggered by successful digital transactions: a food delivery arriving at the door, pet products ordered online, … Read more
WPP has landed a high-profile global mandate from JLR, becoming the luxury carmaker’s growth partner across its iconic British brands – Range Rover, Defender, Discovery and Jaguar. The partnership blends WPP’s AI, data and creative muscle with JLR’s in-house marketing teams through a co-located, integrated model built for global scale. At its core is WPP … Read more
Healthy Master has launched a new digital-first campaign featuring fitness icon Milind Soman, making a compelling case for clean, conscious snacking in a market still dominated by conventional, ingredient-heavy alternatives. The campaign includes a brand film and short-format content pieces centred around a simple but powerful idea – snacking doesn’t have to be a guilty … Read more
PR Pundit Havas Red has launched the fourth edition of Alchemy, its flagship PR case study challenge for young communications professionals – and the bar has never been higher. Now in its fourth season, Alchemy has grown from a competition into something the industry genuinely looks forward to. Supported by Comms News and Reputation Today, … Read more
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