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JungleBerry has unveiled its latest campaign, “Wildly Ayurvedic,” aiming to redefine how Ayurvedic science is perceived in today’s beauty and personal care landscape. At a time when consumers seek a balance between traditional wisdom and proven results, the brand positions Ayurveda not as a relic of the past, but as an evolving, relevant system for … Read more
Havas Life Mumbai and Shobiz have entered into a strategic partnership to introduce integrated experiential engagement solutions tailored for healthcare and pharmaceutical brands in India. The collaboration aims to bridge a long-standing gap in the industry-combining scientific depth with large-scale experiential execution. As healthcare communication evolves, there is a growing demand for engagement models that … Read more
CNBC has introduced a refreshed brand identity across its India network, marking a significant shift in its visual and strategic direction. The new identity was officially unveiled at the CNBC-TV18 21st India Business Leader Awards (IBLA) held in Mumbai on March 14, 2026-one of the network’s most prestigious platforms celebrating leadership in India’s business ecosystem. … Read more
super.money, backed by Flipkart, has unveiled a new TV campaign featuring Salman Khan, positioning itself with a sharp, no-frills proposition-“No Drama. Only Cashback.” Breaking away from the high-energy, over-the-top advertising typically seen during the cricket season, the campaign takes a minimalist route. It is rooted in a clear consumer insight: today’s users prefer real, tangible … Read more
Apple has appointed Lilian Rincon as Vice President – Product Marketing for AI, strengthening its push in artificial intelligence. Rincon joins after nearly a decade at Google, where she led key initiatives across Shopping and Assistant products, bringing deep experience in consumer AI and product strategy.
VIDA, the electric mobility brand powered by Hero MotoCorp, has partnered with Kolkata Knight Riders (KKR) to launch the ‘6 for 6’ campaign-an initiative that connects on-field cricketing moments with real-world EV infrastructure growth. As part of the campaign, every six hit by KKR during the 2026 T20 season will lead to the installation of … Read more
Dylect has rolled out a new DVC campaign to promote its pressure washer range, blending cinematic storytelling with high-performance product messaging. Moving away from traditional demo-led advertising, the brand introduces a stylised “Don & Minions”-inspired universe-transforming everyday cleaning into an engaging, larger-than-life experience. The films open with a commanding Don inspecting his mansion, demanding spotless … Read more
Decathlon Sports India has unveiled its latest campaign film, ‘Welcome to the Avant-Garde’, for its specialist mountain label, Simond by Decathlon-marking a strategic push to connect with India’s rapidly growing community of outdoor enthusiasts. With roots in Chamonix dating back to 1860, Simond has long been associated with serious climbers and mountaineers navigating extreme terrains. … Read more
Gillette India has introduced the new Guard 3-in-1, strengthening its play in the value grooming segment with a product designed for India’s young, aspirational consumers. The launch is backed by a campaign featuring rising cricketer Abhishek Sharma as the brand ambassador. Built around the campaign thought ‘Bade League Ka Shave’, the initiative positions grooming as … Read more
boAt has renewed its partnership with Royal Challengers Bengaluru for the eighth consecutive year, continuing as the team’s Official Audio Partner ahead of the new IPL season. What started as a brand association has now evolved into a long-term cultural collaboration rooted in cricket, music, and youth engagement. The announcement, revealed through boAt’s social media, … Read more
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