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Paisabazaar has launched a new integrated campaign for its Credit Premier League (CPL), featuring former Indian cricketer and commentator Irfan Pathan – and the premise is as clever as it is timely. By borrowing cricket’s competitive spirit and applying it to financial awareness, the campaign makes credit scores feel less like a chore and more … Read more
Japanese wellness brand ILEM Japan has appointed Sara Tendulkar as brand ambassador for its Japanese tea category in India, in a partnership that feels less like a celebrity signing and more like a natural alignment of values. Video Link: https://www.instagram.com/reel/DYj7d8NtwTK/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The collaboration centres around ILEM Japan’s premium tea portfolio – ceremonial matcha, sencha, hojicha, hojicha … Read more
Modi Illva India, one of the country’s rising premium spirits companies, has appointed The Reppro as its strategic communications partner – a move that signals something larger than a routine PR mandate. It reflects a growing recognition within India’s alcobev industry that brand perception is now as important as product quality. Under the partnership, The … Read more
Major League Baseball has partnered with RISE Worldwide, a wholly-owned subsidiary of Reliance Industries, to accelerate baseball’s growth in India through fan engagement, grassroots development, and live events. The collaboration marks a significant step in MLB’s international expansion strategy, with India emerging as a priority market. The partnership spans marketing, social media, commercial activations, and … Read more
JSW Paints has launched a new campaign for JSW Halo, its luxury paint portfolio powered by Advanced Defense technology, and the message is clear: paint is no longer just about aesthetics. It’s about enabling people to live more freely, confidently, and without the constant anxiety of maintaining a pristine home. Conceptualised by TBWA Lintas, the … Read more
BRND.ME’s MyFitness has launched a new digital campaign featuring actor and fitness enthusiast Natasa Stankovic, bringing together two products from its portfolio – MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats – in a campaign that makes a compelling case for indulgent, protein-rich breakfasts. Video Link: https://www.instagram.com/reel/DYSEAe0zs4M/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The film opens with Natasa … Read more
Bisleri International, India’s leading packaged drinking water brand, has launched a limited-edition pack collaboration with the much-anticipated Malayalam film Kattalan, starring Antony Varghese. The special-edition packs feature the film’s star cast across 500 ml, 1 Litre, and 750 ml Soda SKUs, available exclusively across retail outlets in Kerala. The move reflects a broader shift in … Read more
Goafest 2026 opened its doors with characteristic energy and a theme that felt less like a slogan and more like a directive – Reset for Growth. Jointly hosted by AAAI and The Advertising Club, the 19th edition of South Asia’s premier advertising festival wasted no time making its mark. The opening day set an intellectual … Read more
Ultra Play OTT has launched An Interview Gone Filmy, a spoof-style digital campaign that smuggles an entire decade of Hindi cinema into a single job interview – and somehow makes every title fit perfectly. Released on International HR Day, the in-house conceptualised film follows a job candidate who answers every interview question exclusively using Bollywood … Read more
MakeMyTrip has launched two new brand films featuring actors Aparshakti Khurana and Manjot Singh, built around a simple but sharply observed truth: travellers ask a lot, and the demands only get more specific with time. The films capture scenarios that will feel instantly familiar – a hotel room in Goa with sunrise views but absolutely … Read more
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