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Interio by Godrej Enterprises Group has launched its latest campaign, ‘Moments That Matter’, bringing a fresh perspective to how spaces influence emotions, behaviour, and human connection. At the heart of the campaign is a social experiment film that transforms design from a visual concept into a lived emotional experience. The campaign is backed by insights … Read more
Usha International has renewed its long-standing partnership with Mumbai Indians, marking 13 consecutive years of collaboration with the five-time IPL champions. The continued association reflects a shared vision rooted in performance, discipline, and the promotion of active lifestyles. As the 2026 T20 season begins, the partnership ensures strong brand visibility for Usha across key touchpoints. … Read more
Sunfeast Dark Fantasy has reimagined outdoor advertising by transforming a traditional hoarding into a live, immersive experience as part of its ‘1 Million Fantasies’ campaign. The activation converted a standard billboard into an interactive, on-ground event space, blurring the lines between static media and real-world engagement. What typically serves as a passive viewing format was … Read more
Spotify has introduced a new feature, SongDNA, currently rolling out in beta for its Premium users globally, including India. The feature is designed to transform music listening from a passive activity into a more interactive and insightful experience. SongDNA enables users to dive deeper into the origins and evolution of the songs they stream. It … Read more
Netflix has rolled out a fresh round of price hikes across all its subscription plans, signalling a continued push toward higher revenue per user as competition in the streaming space intensifies. The ad-supported plan, which was earlier priced at $7.99 per month, will now cost $8.99, marking a modest increase aimed at monetising its growing … Read more
Dina Saadieh has joined Havas as Media Director on Emirates, where she will lead media planning across the GMEI region and support global strategy for Emirates Group brands. The move marks a new chapter as she drives integrated, large-scale media initiatives across markets.
Budweiser 0.0 has made its debut in the Indian Premier League (IPL) by partnering with five franchises-Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Rajasthan Royals-marking a significant expansion of its presence in India’s cricket ecosystem. This multi-team association reflects a strategic shift from broad, national-level engagement to more localised, city-driven fan connections. Through … Read more
Himalaya Wellness has entered the premium personal care segment with the launch of its new brand, ‘Himalaya Ayurveda Secrets’, marking a strategic expansion of its beauty portfolio. Positioned as an elevated Ayurveda-based offering, the new range blends traditional Ayurvedic practices with refined natural ingredients to cater to modern consumers seeking clean, effective, and sensorial beauty … Read more
Asim Saurav Das has stepped into the role of Director at Flipkart, marking a new leadership chapter in his brand marketing journey. In this position, he is expected to drive strategic brand initiatives, strengthen consumer engagement, and shape the platform’s next phase of marketing-led growth.
JK Maxx Paints has named Akshay Kumar as its brand ambassador, as the company looks to strengthen its presence in India’s decorative paints segment and build stronger consumer connect. The association will be amplified through integrated campaigns across print, television, digital, outdoor, and retail platforms, aiming to enhance brand visibility as the company scales its … Read more
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