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RCB Partners with The Baker’s Dozen for IPL 2026 with Packaging-Led Fan Engagement

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Royal Challengers Bengaluru (RCB) have onboarded The Baker’s Dozen as their official bakery partner for IPL 2026, tapping into cricket’s massive cultural reach to drive consumer engagement. As part of the partnership, The Baker’s Dozen will introduce RCB-themed packaging across its product portfolio, featuring popular players on packs. The brand will also launch limited-edition collectible … Read more

UP Tak Hosts ‘Viksit UP Baithak’ in Gorakhpur to Drive Development Dialogue

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UP Tak is hosting the ‘Viksit UP Baithak’ in Gorakhpur on March 27, 2026, bringing together policymakers, industry leaders, and subject matter experts for discussions on Uttar Pradesh’s development, governance, and sectoral growth. The event serves as a collaborative platform aimed at fostering solution-oriented conversations around the state’s progress and future roadmap. Key participants include … Read more

TechnoSport Launches ‘Real Movement’ Campaign During IPL 2026

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TechnoSport has unveiled its latest brand campaign, ‘Real Movement’, aligning with the high-engagement window of IPL 2026. The campaign marks a strategic step following the brand’s recent identity refresh and supports its expansion across retail, digital, and marketplace channels. Rolled out across connected TV, digital platforms, and transit media, the campaign shifts focus from performance-driven … Read more

WhatsApp Rolls Out Cross-Platform Chat Transfer, AI Replies, and Multi-Account Support

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WhatsApp has introduced a new set of features aimed at improving chat management, storage control, and overall user experience-especially for those switching devices or handling multiple conversations. One of the most significant updates is the ability to transfer chat history between iOS and Android. Previously a major limitation, users can now move conversations, photos, and … Read more

FiatPe Partners with Mumbai Indians as Official Payments Partner for IPL 2026

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In a move that highlights the growing importance of seamless digital infrastructure in sports, Mumbai Indians have partnered with FiatPe as their official payments partner for IPL 2026. The collaboration is centered around enabling fast, reliable, and frictionless transactions across matchday environments. From food and beverage counters to merchandise outlets, FiatPe will deploy its suite … Read more

OpenAI Pulls the Plug on Sora, Exits $1B Disney Deal to Refocus on Next-Gen AI

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In a significant strategic shift, OpenAI has announced the shutdown of its AI video-generation platform Sora, alongside winding down its $1 billion partnership with The Walt Disney Company. The move signals a clear exit from the AI video space as the company pivots toward more advanced and scalable technologies. Launched in 2024, Sora had initially … Read more

super.money Scores Big with IPL 2026 Streaming Partnership on JioHotstar

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As Tata IPL 2026 kicks off on March 28, fintech brand super.money has secured a high-impact position as the Associate Streaming Partner on JioHotstar, tapping into one of India’s most powerful digital audiences. With the tournament drawing millions of viewers across devices, this partnership places the brand at the heart of peak consumer attention. The … Read more

Garnier Builds on Legacy with Mother-Daughter ‘Trust’ Campaign Featuring Raveena Tandon and Rasha Thadani

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Garnier Color Naturals has launched a new campaign centred on trust, bringing together real-life mother–daughter duo Raveena Tandon and Rasha Thadani. The initiative reinforces the brand’s positioning in the at-home hair colour category by highlighting emotional connections that influence beauty choices. Video Link: https://www.instagram.com/reel/DWJgrnUjLW2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of the campaign is a simple, relatable moment-Rasha … Read more

EcoLink Taps IPL Power with Sunrisers Hyderabad Partnership to Scale Brand Reach

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Signify has announced a strategic partnership between its electrical brand EcoLink and Sunrisers Hyderabad ahead of IPL 2026, marking a significant push to strengthen consumer visibility during one of India’s biggest sporting spectacles. The collaboration will see EcoLink integrated across multiple touchpoints, including on-ground activations, headgear branding, and fan-focused campaign integrations throughout the tournament. The … Read more

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