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More than a decade after quietly shelving Google Glass, Google is back in the smart eyewear business – and this time, it has Gemini doing the heavy lifting. At Google I/O 2026, the company unveiled a new line of AI-powered glasses set to launch this fall. Designed in collaboration with eyewear brands Warby Parker and … Read more
Mahindra Group has appointed Purnima Lamba as Chief Brand Officer, effective September 1, 2026. In her new role, Lamba will lead the group’s corporate brand and communications strategy, driving a unified and purpose-led brand narrative across Mahindra’s businesses. She joins the company after a nearly 25-year career at Unilever, where she held senior leadership roles … Read more
Heritage Foods has appointed Rahul Pandey as Vice President – Sales & Distribution, effective May 18, 2026. Based at the company’s corporate office, he will lead sales for the fresh and ambient categories and report to COO J. Samba Murthy. Prior to joining Heritage Foods, Pandey served as Head – Sales & Distribution for the … Read more
Coffee and tonic water don’t sound like an obvious pairing. But Third Wave Coffee and Schweppes India are betting they should be – and this summer, they’ve launched a limited-edition espresso tonic range to make the case. The collaboration brings together Third Wave Coffee’s specialty coffee credentials and Schweppes’ two-century-old legacy as a premium mixer … Read more
Myntra’s speed-led delivery proposition M-Now has launched Vacation Mode Karo On, a summer campaign that leans hard into the chaotic, relatable reality of last-minute travel planning – and uses humour to position 30-minute fashion delivery as the ultimate holiday hack. The campaign films capture familiar pre-trip spirals: a guy overthinking what to pack for a … Read more
Kia India has announced a landmark three-year exclusive sponsorship deal with the Tennis Premier League, marking one of the most significant corporate commitments to non-cricket sport in India in recent years. The partnership brings together Kia’s 25-year global tennis legacy – anchored by its long-standing association with the Australian Open – and TPL’s growing grassroots … Read more
Zee Media Corporation has approved the reappointment of Swetha Gopalan as Independent Director for a second five-year term from August 1, 2026, to July 31, 2031, subject to shareholder approval. With experience across global organisations including Johns Hopkins Medicine International, Tata Consultancy Services, and Parkway Health Singapore, Gopalan brings strong expertise in strategy, healthcare, and … Read more
PETA has never been shy about provocation, and its latest campaign is no exception. The animal rights organisation has launched three new ads using male sexual performance as the hook for plant-based living – arguing that a vegan diet can improve erectile function by tackling its most common root cause: poor cardiovascular health. The three … Read more
Wellbeing Nutrition has launched the latest edition of its Skincare Hotline campaign, this time featuring wellness personality Shalini Passi. The new digital film spotlights the brand’s Korean Marine Collagen range through candid conversations around skincare rituals, self-care habits and long-term skin health. Video Link: https://www.instagram.com/reel/DYhFf94sxfw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign builds on an earlier Skincare Hotline film featuring … Read more
Asian Footwears has launched a two-part interactive campaign around Mojo Clay, its first-ever limited-edition sneaker drop, restricted to just 1,500 pairs. Rather than leaning solely on scarcity to drive desire, the brand is betting on creativity, collectibles and community to turn a product launch into an ongoing consumer experience. At the heart of the campaign … Read more
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