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Terribly Tiny Tales (TTT) and NIVEA India have joined hands to launch Kabhi Kabhi Urvashi, a four-part YouTube micro-series built around NIVEA’s lip care range. Streaming on the TTT YouTube channel, the show weaves the brand into everyday moments – work calls, doom-scrolling, awkward conversations and quiet beats of self-care. The series follows Urvashi, a … Read more
House ads in newspapers rarely turn heads. They fill space, remind readers of a supplement or nudge a subscription. What independent creative agency Manja did for The Economic Times’ Eye on AI vertical is a different story altogether. Eye on AI is ET’s dedicated weekly page on artificial intelligence, published every Tuesday since mid-2024. It … Read more
Google has unveiled Gemini Spark, a 24/7 cloud-based AI assistant built to work continuously in the background – handling tasks, managing workflows and operating independently even when devices are switched off. The announcement came at Google I/O 2026 as the company doubled down on its vision of an “agentic” AI future. Unlike conventional assistants that … Read more
Campus Activewear has launched a refreshed brand identity, marking a strategic pivot towards culture-led positioning built around individuality, movement and self-expression. The announcement was made at Shoecase 2026, the company’s annual distributors’ meet held from May 16 –18. At the heart of the new visual identity are three outward-facing arrows representing multiple paths, choices and … Read more
Shekhar Datta has joined HARMAN as Sales Management Leader, Consumer Audio India, based in Gurugram. Bringing 15+ years of experience across consumer electronics and omnichannel sales – with stints at OYO, Amazon India, Ola’s Weddingz.in and Johnson & Johnson – Datta now leads HARMAN’s consumer audio growth charge across India.
Dheeraj Nagpal has joined Honasa Consumer to lead and build new categories, playing a key role in the company’s push to identify emerging consumer white spaces.Dheeraj Nagpal has joined Honasa Consumer to lead and build new categories, playing a key role in the company’s push to identify emerging consumer white spaces. With experience as co-founder … Read more
Madhur Acharya has joined Honasa Consumer as Business Head – NewAge Brands, where he will focus on building and scaling new-age consumer brands within the Honasa ecosystem, starting with the fragrance category. With experience across Aqualens, Lenskart, WOW Skin Science and Forest Essentials – Acharya brings deep expertise in brand building and ecommerce to drive … Read more
INALSA, a home appliances brand in India, has introduced the Nutri Fry DuoSlim: The Duo-Stack 14L Professional Air Fryer, priced at ₹13,999. The product is available on Amazon, Flipkart, and leading retail stores across the country. The launch comes in response to evolving kitchen needs, where households increasingly manage different schedules, dietary preferences, and time … Read more
Greenply Industries has announced a 20-year warranty on its Greenply 710 HDMR HDF Board, reinforcing its positioning in the premium interior solutions segment. TVC: https://www.youtube.com/watch?v=87utjUSLxCE The company said the board is designed for use in modular furniture and a wide range of residential and commercial interior applications, including wardrobes, wall paneling, office workstations, and other … Read more
The Bajaj Group has unveiled ‘Kathni Karni Ek Si’, a special film commemorating its 100-year journey and paying tribute to the values of founder Jamnalal Bajaj. Directed by filmmaker Rajkumar Hirani and created entirely using artificial intelligence, the film blends legacy storytelling with emerging technology to celebrate the group’s Gandhian roots. TVC: https://youtu.be/378coRtBYyA?si=j6d434hv5vgjBeeg The title, ‘Kathni Karni … Read more
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