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Starbucks India has teamed up with Warner Bros. Discovery to bring a limited-edition Harry Potter-inspired menu and merchandise collection to the country, tapping into the growing power of fandom-led marketing in the QSR space. As part of the collaboration, Starbucks has introduced three themed beverages-Hogwarts Golden Vanilla Latte, Cold Brew, and Frappuccino. Each drink revolves … Read more
Gujarat Titans head into the TATA IPL 2026 with a strong network of 37 partners, reflecting growing brand confidence and a steadily evolving commercial strategy. Since their title-winning debut in 2022, the franchise has focused on building a consistent, fan-first identity. This year’s partner mix-spanning renewals, long-term associations, and new additions-highlights its ability to deliver sustained value to … Read more
Joy Personal Care, part of RSH Global, has rolled out a new summer TVC for its Hydra Refresh Gel, featuring brand ambassador Sanya Malhotra. Link: https://www.youtube.com/watch?v=PrN4mC59DgA Targeted at rising temperatures and fast-paced lifestyles, the product is positioned as a lightweight, non-sticky hydration solution that offers up to 48-hour moisture. The campaign highlights its relevance during peak summer, … Read more
Borosil Ltd has launched its latest TVC, the ‘Larah House Shift’ campaign, for its Larah collection, using humour and relatable storytelling to celebrate everyday dining moments. Conceptualised by Sideways, the film captures a familiar scenario-moving into a new home. It follows a couple navigating the chaos of unpacking, with light-hearted banter and small mishaps turning stressful moments into shared experiences … Read more
Creativefuel has introduced Subtle Company, a new LinkedIn-focused marketing vertical, as part of its expansion into platform-specific, specialised solutions. The move is driven by growing demand from brands seeking communication that feels organic, credible, and native to LinkedIn, rather than traditional campaign-led or overtly promotional messaging. The new vertical aims to address this shift by building strategies tailored … Read more
CaratLane has appointed Yami Gautam Dhar as its first-ever brand ambassador, signalling a strategic shift as the brand looks to scale visibility and deepen consumer connect. Link: https://www.youtube.com/watch?v=rIFs5p2Ur_E Part of the Tata Group, CaratLane has been positioning itself as an everyday fine jewellery brand, focusing on contemporary design, accessibility, and versatility. The association with Gautam Dhar is aimed at … Read more
JioStar, the official broadcaster and streaming partner for the TATA IPL 2026, has unveiled a strong line-up of 27 sponsors, underlining the league’s continued dominance as a high-impact advertising platform in India. The sponsor mix spans sectors such as AI, consumer electronics, EV, and FMCG, reflecting the IPL’s wide appeal across categories. Leading the roster as … Read more
Foxtale has onboarded Tilak Varma as its brand ambassador, expanding its ongoing ‘Play On Till The Sun’s Gone’campaign for its sunscreen range. Link: https://www.instagram.com/tilakvarma9/reel/DWVnjf_jdM4/ The partnership reflects a broader shift in the market, where young athletes are increasingly influencing categories beyond sport, including grooming and skincare. By associating with Varma, Foxtale aims to connect with a new generation of … Read more
Pringles has rolled out its first above-the-line (ATL) campaign in India with a new digital film, marking a strategic shift from activation-led marketing to broader, mass storytelling. Link: https://www.youtube.com/watch?v=lNp0t7cn3EA Having largely relied on below-the-line (BTL) efforts to build recall, the brand is now looking to scale visibility and reach through narrative-driven communication while staying rooted in … Read more
Forest Essentials has unveiled its new campaign, ‘Take Your Time’, placing time, ritual, and mindful care at the centre of its Ayurveda-led skincare philosophy. Link: https://www.youtube.com/watch?v=zEFJPAPjIKo The campaign marks a shift in communication, moving away from efficiency-driven beauty routines to highlight slower, ritual-based practices rooted in tradition. It will roll out through the year across films, retail … Read more
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