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When The Devil Wears Prada 2 hit Indian theatres, most brands posted a social media graphic and called it moment marketing. Virgio built a cinema ad instead. The fashion brand partnered with Growster, an NCR-based independent creative agency, to produce a 20-second cinema spot that played on theatre screens across India ahead of screenings of … Read more
Most ice cream ads follow the same playbook: golden light, happy families, a slow-motion scoop. HOCCO threw that playbook out entirely. The Ahmedabad-based ice cream brand has launched its new campaign – “Ice Creams Itni Hatke, Dimaag Unhi Pe Atke” – created in partnership with creative agency Moonshot. The film follows a man who, after … Read more
The Advertising Club is walking into Goafest 2026 with a significantly evolved ABBY Awards – one that’s broader, more inclusive, and more aligned with where the industry is actually headed. For its 57th edition, the ABBYs have introduced two new network-level trophies: Creative Network of the Year and Media Network of the Year. Alongside these, … Read more
In modern relationships, the biggest threat to intimacy isn’t distance – it’s the screen sitting between two people on the same couch. Sunfeast Marie Light is calling it out, boldly. As part of its ongoing #MarieLightMode campaign, the brand has launched ‘Divorce Your Phones’ – a quirky, conversation-starting initiative designed to nudge couples back toward … Read more
Avinash Tiwary has been elevated to Managing Partner at Havas Media Network India. With over 15 years of experience in digital advertising and media strategy, he will now lead growth, integrated media mandates, and digital acceleration initiatives across the network. Before this elevation, Tiwary headed Digital Services for Havas Media Network’s North region and has … Read more
SNITCH, the men’s fashion brand, has launched SEVEN:THREE – a streetwear-inspired collection built in partnership with Indian cricketer Mohammed Siraj. But this isn’t a typical celebrity drop. The campaign film at its centre strips away the glamour and goes straight to the struggle. Video Link: https://www.instagram.com/reel/DYWrGrXSJlb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film opens with Siraj sitting alone, surrounded by … Read more
A decade ago, India ranked tenth globally for KitKat. Today, it sits at number one – and the climb says as much about smart brand-building as it does about India’s growing appetite for chocolate. Nestle India Chairman and Managing Director Manish Tiwary confirmed the milestone at a recent media interaction, making KitKat the second brand … Read more
Diya Sethi has joined BMW Group as Brand Communications Specialist, marking a new milestone in her marketing and brand communications journey. Previously associated with Nicobar, Sethi brings experience across brand storytelling, retail, and communications as she begins her new role with the luxury automotive brand.
Prashant Gazipur has joined Delhivery as Chief Operating Officer, where he will lead the company’s in-city operations, capacity ecosystem, and franchisee business to drive direct sales growth. An industry veteran with experience across Ecom Express, Paytm, Amazon, and more, Gazipur called the move the beginning of a new chapter focused on growth, execution, and innovation … Read more
India’s entertainment landscape is fragmented – multiple apps, multiple subscriptions, multiple remotes. Dish TV thinks it has the fix. The company has launched VZY, a unified entertainment platform that brings together streaming services, live TV, pay-per-view content, and creator-led programming within a single ecosystem. The pitch is straightforward: less time searching, more time watching. VZY … Read more
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