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Zydus Wellness launches Glucon-D Recharge, onboards Milind Soman to enter hydration segment

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Zydus Wellness has expanded its Glucon-D portfolio with the launch of Glucon-D Recharge, marking its entry into the performance and sports hydration category. The company has also signed Milind Soman as brand ambassador. The launch reflects a strategic repositioning of Glucon-D from its legacy identity as an instant glucose powder to a brand aligned with active lifestyles, hydration, and everyday wellness. … Read more

Crunchyroll launches new ‘Ready to Anime?’ film with Rashmika Mandanna and Shubman Gill

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Crunchyroll has unveiled a new brand film in India featuring Rashmika Mandanna and Shubman Gill, as part of its ongoing ‘Ready to Anime?’ campaign. The film builds on the campaign’s earlier spot released during the ICC Men’s T20 World Cup and taps into a relatable fan moment-finishing an anime series. Link: https://www.youtube.com/watch?v=5x8_WehZtwk The narrative follows Gill grappling with the end of a show, … Read more

Amazon Ads launches AI-powered Creative and Ads Agents to simplify campaign creation in India

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Amazon Ads has introduced two AI-driven tools-Creative Agent and Ads Agent-in India, aimed at streamlining ad creation and campaign management for businesses of all sizes. The launch reflects Amazon’s focus on democratising advanced advertising capabilities through automation and data-driven insights. Powered by Amazon’s first-party data and AI infrastructure, the tools enable advertisers to create, launch, and … Read more

Wipro Consumer Care & Lighting launches ‘Brahmins Xpress Mix’ for quick breakfasts

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Wipro Consumer Care & Lighting has expanded its foods portfolio with the launch of Brahmins Xpress Mix, a ready-to-cook breakfast range designed for urban consumers seeking speed without compromising on traditional taste. Introduced under its Brahmins label, the new range combines home-style flavours with quick preparation formats, enabling meals to be made in under 10 minutes. Products such as … Read more

Boldfit and Royal Challengers Bengaluru scale partnership with ‘Champions #TrainBold’ campaign

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Boldfit has expanded its ongoing partnership with Royal Challengers Bengaluru (RCB) with the launch of its new campaign, “Champions #TrainBold”, marking the third year of collaboration between the two. The season-long campaign shifts focus from matchday performance to the discipline and preparation behind it, spotlighting the idea that success is built through consistent training and effort. By bringing fans … Read more

adidas launches adaptive running shoe, advancing inclusivity in performance footwear

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adidas has introduced the Supernova Rise 3 Adaptive, its first running shoe specifically designed for athletes with disabilities, marking a significant step toward inclusive product innovation in performance footwear. Link: https://www.instagram.com/adidasus/reel/DWJbnXlAJnh/ Fronted by Chris Nikic, the campaign highlights a longstanding gap in the industry-access to well-fitting, high-performance shoes. Nikic, the first person with Down syndrome to complete … Read more

Q+A Skincare enters India via exclusive launch on Nykaa

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Nykaa has expanded its portfolio with the exclusive launch of Q+A Skincare in India, marking the entry of the fast-growing UK-based brand into one of the world’s most dynamic beauty markets. Known for its ingredient-first philosophy, Q+A Skincare is built on the idea that skincare should be simple, transparent, and effective-an approach that has earned it a strong … Read more

Network18 brings in industry veteran Raj Jain to its board

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Network18 has appointed Raj Jain as an Independent Director on its board for a five-year term, effective March 25, 2026, through March 24, 2031. The move brings a seasoned industry leader with deep cross-sector experience into the company’s leadership framework. Jain, who previously served as CEO of Bennett, Coleman & Co. Ltd, has also held key leadership roles as … Read more

Adani Group Takes Full Control of IANS with Final Stake Acquisition

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Adani Group has completed the acquisition of the remaining stake in Indo-Asian News Service (IANS), consolidating its presence in the media space. The transaction was executed through AMG Media Networks Limited (AMNL), a subsidiary of Adani Enterprises. As per a regulatory filing, AMNL acquired 24% of IANS’s voting shares along with 0.74% of its non-voting … Read more

Airbnb Taps ‘Buddymoon’ Trend with Vijay Deverakonda & Rashmika Mandanna Campaign

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Airbnb has unveiled a new campaign film featuring actors Vijay Deverakonda and Rashmika Mandanna, set against the scenic backdrop of Koh Samui, Thailand. The film captures the couple on a post-wedding getaway, shifting focus from traditional romantic travel to shared experiences with friends and loved ones. Video Link: https://www.instagram.com/reel/DWTCODUky1C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around a “buddymoon” narrative, the … Read more

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