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Tribes Bets on Data-Driven OOH Future with Strategic Investment in DGTOOHL

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Tribes has announced a strategic investment in DGTOOHL, a Mobiyoung product, marking a significant move to strengthen its position in the evolving out-of-home (OOH) media landscape. DGTOOHL is known for its expertise in programmatic digital out-of-home (DOOH) solutions and real-time audience intelligence, enabling brands to move beyond traditional outdoor advertising toward more measurable and performance-driven … Read more

Crayons Advertising Strengthens Governance with Board Reshuffle and Independent Director Appointment

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Crayons Advertising Limited has announced key leadership changes with the appointment of Navratna Baid as Additional Director (Non-Executive Independent Director), effective March 24, 2026, subject to shareholder approval. The company also reconstituted its Audit and Nomination & Remuneration Committees, with Surendra Pagaria as Chairperson and Baid joining as member, a move aimed at strengthening corporate … Read more

Flipkart Strengthens Tech Leadership with Smita Ojha as VP – Technology

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Flipkart has appointed Smita Ojha as Vice President – Technology, where she will lead core platforms that power the company’s technology backbone. Ojha brings over 20 years of experience building large-scale systems and AI/ML solutions, with leadership stints at Meta and Google, and most recently serving as SVP of Engineering at Mindtickle, where she launched … Read more

Krvvy and Ugees Partner to Build a Premium Innerwear Ecosystem in India

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In a strategic move reflecting the evolving dynamics of India’s direct-to-consumer (D2C) landscape, women’s innerwear brand Krvvy has partnered with intimate hygiene brand Ugees to build a more integrated and value-driven product ecosystem. The collaboration signals a growing trend among early-stage startups to move beyond single-category offerings and create holistic lifestyle solutions for their customers. … Read more

Sprite Refreshes Global Identity with ‘It’s That Fresh’ Across 180 Markets

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Sprite has unveiled its new global brand platform, ‘It’s That Fresh’, marking a major refresh across 180 markets. The initiative brings together a revamped visual identity, new product variants, and a sharper cultural positioning aimed at younger audiences. At the product level, Sprite is expanding its portfolio with new offerings such as Sprite Lemon Mint, … Read more

Equitas SFB Extends IPL Play with CSK & Gujarat Titans to Deepen Regional Reach

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Equitas Small Finance Bank has renewed its partnerships with Chennai Super Kings (CSK) and Gujarat Titans (GT) as their official banking partner for the IPL 2026 season, reinforcing its long-term association with the league. This marks the seventh consecutive year with CSK and the fourth year with Gujarat Titans, highlighting the bank’s consistent presence in … Read more

Navi UPI Scores Big in IPL 2026 with Multi-Team Partnerships

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Navi UPI is strengthening its presence in India’s biggest cricketing spectacle by becoming the Official Payments Partner for three IPL 2026 franchises-Royal Challengers Bengaluru, Chennai Super Kings, and Sunrisers Hyderabad. The move places the brand at the center of one of the country’s most high-engagement platforms, where millions of fans interact both online and offline. … Read more

YouTube Unveils ‘Creator Partnerships’ to Simplify Brand–Creator Collaborations

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YouTube has introduced Creator Partnerships, a unified platform aimed at streamlining how brands and creators collaborate. Replacing BrandConnect, the new solution is fully integrated into YouTube Studio for creators and into Google Ads and Display & Video 360 for advertisers, bringing influencer marketing workflows into a single ecosystem. The platform is designed to make discovery, … Read more

Sudhir Chaudhary Enters Film Production with ‘The Terror Report’ Sequel Project

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Journalist and news anchor Sudhir Chaudhary has announced his foray into film production, marking a new chapter in his storytelling journey. The project, titled The Terror Report, is being developed in collaboration with Balaji Telefilms and Ellipsis Entertainment, and will serve as a sequel to The Sabarmati Report. The film is expected to focus on … Read more

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