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Myntra has launched MANGO’s Summer 2026 collaboration with Hailey Bieber – a limited-edition collection titled Craft Your Own Story – making India one of only five global markets to receive the drop simultaneously. 42 curated styles, live now, exclusively on Myntra. The collection is built around Hailey Bieber’s signature aesthetic: micro shorts, sculpted crop tops, … Read more
Most brands mark anniversaries with a campaign. Havas Media India and Hyundai did something far more literal – they renamed one. To celebrate Hyundai Motor India’s 30 years in the country, Havas temporarily transformed Radio Mirchi 98.3 FM into FM 98.Thirty – renaming the station’s entire on-air identity for the day across 20 cities nationwide. … Read more
PUMA India and premium streetwear retailer Superkicks have dropped the Palermo Jamun – a limited-edition sneaker pack inspired by the jamun fruit, and everything it quietly represents: purple-stained fingertips, a grandmother’s courtyard, and summers that had nowhere to be and no reason to hurry. The drop arrives in two colourways. The first is a deep, … Read more
L’Oréal India is understood to have moved its media mandate to Zenith, the Publicis Groupe agency, in what is shaping up to be one of the most significant account shifts in the beauty and personal care category this year. The business, estimated at Rs 900–1,000 crore, had been handled by Wavemaker India, part of WPP … Read more
Publicis Groupe has agreed to acquire LiveRamp, the global data collaboration platform, for a total enterprise value of $2.167 billion in an all-cash deal – pricing shares at $38.50 each, a nearly 30% premium to LiveRamp’s closing price on May 15. The move signals Publicis’ continued push to own the data layer of modern marketing. … Read more
Hero’s journey began in 1944 in Amritsar, where Dr. Brijmohan Lall Munjal started by manufacturing bicycle components with little capital but big ambition. From that modest base, discipline and a belief in honest engineering laid the foundation of a legacy that would one day move India on two wheels. The real turning point came in … Read more
Risha Magu has joined Google as Director, Communications & Public Affairs after nearly four years at Meta, where she led communications for Policy & Innovation in India. With over 25 years of experience, Magu has worked across leading technology brands including HMD Global, Microsoft India, and Nokia India.
GIVA has launched a new campaign titled ‘Men Want Gifts Too’, spotlighting its expanding men’s silver jewellery category while challenging traditional gifting norms that often overlook men. Fronted by actor Aditya Roy Kapur, the campaign positions gifting as an experience men also value and appreciate. The initiative began with a social media conversation around the question #ChahiyeKyaLadkonko, … Read more
Britannia Industries has launched a special Mother’s Day campaign for its Little Hearts brand, turning heartfelt consumer memories into personalised collectible packs that celebrate the bond between mothers and their children. Built around the idea that love is often expressed through small everyday moments, the campaign invited consumers across India to share photographs and memories … Read more
Plush has launched its new “Here For You, Mama!” campaign this Mother’s Day to spotlight the often-overlooked realities of postpartum recovery and maternal care after childbirth. At the centre of the campaign is a social experiment that reveals how attention typically shifts entirely towards the newborn, while mothers’ physical and emotional needs are frequently ignored. Participants were … Read more
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