×

The Indian Express Appoints Deepshikha Ghosh as Chief Content Officer – Digital

The Indian Express has appointed Deepshikha Ghosh as Chief Content Officer – Digital, effective March 24. The announcement was shared by Nandagopal Rajan, who highlighted her strong expertise in audience understanding, content strategy, and digital journalism. Ghosh joins from NDTV, where she served as Managing Editor – Convergence, bringing extensive experience at the forefront of … Read more

Aditya Birla Fashion Reshuffles Leadership with New CEO and CFO Appointments

Aditya Birla Fashion and Retail Limited has announced key leadership changes, appointing Suraj Bahirwani as CEO-designate of Pantaloons from April 1, 2026, with a transition from current CEO Sangeeta Tanwani until September 30, 2026. The company also named Marco Agnolin as CEO of OWND effective April 6, 2026, and appointed Nikhil Modha as CFO-designate from … Read more

Apple Business: Apple’s Big Bet to Own the Enterprise Stack

Apple is stepping deeper into the enterprise ecosystem with the launch of Apple Business, a unified platform designed to help companies manage operations, empower employees, and connect with customers-all within Apple’s ecosystem. The platform is set to roll out globally on April 14 across 200+ countries and regions. At its core, Apple Business simplifies device … Read more

Meesho’s ‘Vaani’: Turning Conversations Into Conversions

Meesho is pushing the boundaries of conversational commerce with the launch of “Vaani – Your Meesho Dost,” a Gen-AI powered voice assistant designed to make online shopping feel as natural as talking to a shopkeeper. Built for users who are more comfortable with offline-style interactions, Vaani allows shoppers to speak their needs instead of typing … Read more

When ‘Chidhiya Udd’ Became a Travel Trigger: Cleartrip’s Smart Nostalgia Play

Cleartrip has brought back childhood memories to sell summer travel with its latest #NationOnVacation (NoVac) campaign. At the heart of the campaign lies a simple yet powerful idea-using the nostalgic game ‘Chidhiya Udd’ to position travel as an escape from everyday routines. The campaign film reimagines the game in a playful way, where participants are … Read more

RCB’s ₹16,660 Crore Power Move: Aditya Birla-TOI Consortium Takes Charge

In one of the biggest deals in sports business history, Royal Challengers Bengaluru (RCB) is set for a major ownership transition. United Spirits Limited (USL), a subsidiary of Diageo, has signed definitive agreements to sell its 100% stake in Royal Challengers Sports Pvt. Ltd. (RCSPL) to a powerful consortium for ₹16,660 crore in an all-cash … Read more

Škoda Kushaq’s ‘Easy to Love’ Campaign Blends Bollywood Nostalgia with Modern Appeal

Škoda Auto India, in collaboration with BBH India, has launched its new integrated campaign ‘Easy to Love’ for the latest Škoda Kushaq, combining nostalgia-led storytelling with a strong product narrative. The campaign draws inspiration from the iconic Bollywood film Dilwale Dulhania Le Jayenge, using humour and cinematic cues to create an emotional connection with audiences. … Read more

Parle Krackjack Blends Sweet & Salty with Comedy Duo in Digital-First Campaign

Parle Products has launched a new campaign for its flagship brand Parle Krackjack, using humour and short-format storytelling to highlight the biscuit’s signature sweet-and-salty identity. Featuring comedians Kiku Sharda and Krushna Abhishek, the campaign brings the brand’s duality to life through contrasting personalities and playful banter. Kiku represents the ‘sweet’ side, while Krushna embodies the … Read more