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Kajaria Ceramics Appoints Siddharth Parida as CMO to Drive ‘Kajaria 2.0’ Growth Vision

Siddharth Parida has been appointed Chief Marketing Officer at Kajaria Ceramics Limited, effective March 25, 2026. Joining from The Goodyear Tire & Rubber Company, he will lead the national marketing strategy and drive the brand’s “Kajaria 2.0” vision focused on premiumisation, digital ecosystem expansion, and strengthening leadership across tiles, bathware, and sanitaryware. With over two … Read more

CSK x Snapchat: Turning ROAR 2026 Into an Immersive Fan Experience

Chennai Super Kings (CSK) has partnered with Snapchat for its pre-IPL fan event ROAR 2026, bringing together live sports energy and digital interactivity at the MA Chidambaram Stadium in Chennai. At the centre of the collaboration was Snapchat’s in-stadium Snap Camera integration, allowing fans to engage with augmented reality (AR) experiences in real time. The … Read more

India’s M&E Industry Set to Hit ₹3.3 Trillion by 2028, Led by Digital & Live Experiences

India’s media and entertainment (M&E) sector is entering a new phase of growth, projected to reach ₹3.3 trillion by 2028, according to the FICCI–EY M&E Report 2026. The industry grew 9% year-on-year to ₹2.78 trillion in 2025, driven by the rapid expansion of digital media, advertising, and live events. Digital media emerged as the largest … Read more

Battleground S2 Expands Brand Play with Performax & DaMENSCH Partnerships

Rusk Media is scaling up its reality IP Battleground for Season 2, onboarding Performax and DaMENSCH as brand partners ahead of its April 2026 release on Amazon MX Player. The move signals a stronger push toward integrated brand storytelling within high-engagement content formats. The upcoming season also marks the return of creator Abhishek Malhan (Fukra … Read more

What If Your Phone Could Hide Your Screen in Public? Samsung Thinks It Can

Samsung’s latest campaign for the Galaxy S26 Ultra brings a relatable everyday problem into focus-people peeking into your phone. With a clever mix of humour and product innovation, the brand introduces its new “Privacy Display” feature, positioning it as a game-changing solution for modern smartphone users. Video Link: https://www.instagram.com/reel/DWOh73LEqRF/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== At the heart of the campaign … Read more

Unilever Partners with SAMY to Scale Influencer Strategy Across Global Food Brands

Unilever has appointed social-first agency SAMY to lead influencer strategy for its global food portfolio, following a competitive multi-agency pitch. The mandate spans key brands such as Knorr and Hellmann’s across 13 markets, including the US, UK, Germany, Indonesia, and Brazil. The account will be centrally managed from the UK, with support from local teams … Read more

Dot & Key Turns Chaos Into Conversion with Samay Raina’s ‘Fake Podcast’ Sunscreen Ad

Dot & Key has launched a quirky digital campaign featuring comedian Samay Raina and Bharti Singh, using a mock podcast format to promote its sunscreen range. Instead of a traditional product demo, the film leans into humour, chaos, and conversational banter to seamlessly integrate brand messaging. Video Link: https://www.instagram.com/reel/DWOhto7SUya/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The video opens with Raina asking … Read more

Publicis Groupe Appoints Deepraj Hegde as SVP – Strategic Solutions to Drive Data-Led Growth

Deepraj Hegde has joined Publicis Groupe as Senior Vice President – Strategic Solutions. Previously Chief Strategy Officer at Ethinos, he brings over 17 years of experience in strategic growth and digital transformation. In his new role, Hegde will focus on combining data, creativity, and strategy to deliver measurable outcomes, leveraging leadership experience across organizations including … Read more

Adidas Elevates Sartaj Kadian to Director – Digital Marketing to Drive Full-Funnel Growth

Sartaj Kadian has been elevated to Director – Digital Marketing at Adidas after over five years with the company. Previously Senior Manager – Performance Marketing, he brings more than 12 years of experience across MENA, CIS, and global markets. In his new role, Kadian will focus on driving full-funnel media strategy and digital activation to … Read more

Luxor Appoints Sana Zabeen to Lead Corporate Communications, PR & Marketing

Sana Zabeen has joined Luxor Writing Instruments as Head of Corporate Communications, PR, and Marketing. Previously with TV9 Network, she brings extensive experience across content, marketing, and media relations. In her new role, Zabeen will lead integrated communication strategies, strengthen brand visibility, and drive marketing initiatives for the company’s next phase of growth.