Newsroom 
Plush has launched its new “Here For You, Mama!” campaign this Mother’s Day to spotlight the often-overlooked realities of postpartum recovery and maternal care after childbirth. At the centre of the campaign is a social experiment that reveals how attention typically shifts entirely towards the newborn, while mothers’ physical and emotional needs are frequently ignored. Participants were … Read more
McCain Foods India has introduced its new International Style Zigzag Fries range under the #TasteTheWorld campaign, bringing globally inspired flavours to Indian consumers seeking restaurant-style snacking experiences at home. The new range features four international flavours – Italian, Korean, American, and Mexican – designed to cater to India’s growing interest in global cuisines and bold taste experiences. McCain said … Read more
Walmart has reportedly asked Flipkart to postpone its IPO plans and prioritise achieving EBITDA breakeven by the end of FY27, signalling a stronger focus on profitability over near-term public listing ambitions. According to reports, the decision was discussed during Walmart CEO and President John Furner’s recent visit to Bengaluru, where he met Flipkart’s leadership team. … Read more
HT Media has announced the shutdown of several of its FM radio brands, including Radio Nasha, Radio One and Fever FM, in major cities, as its subsidiaries move to surrender their broadcast licences. The company said that Next Radio Limited and HT Music & Entertainment Company have decided to exit the business after judging the … Read more
Meta has announced the launch of Incognito Chat with Meta AI on WhatsApp and the Meta AI app, introducing a new privacy-focused way for users to interact with artificial intelligence. Built using WhatsApp’s Private Processing technology, the feature is designed to enable completely private AI conversations where messages remain invisible to everyone, including Meta itself. The company … Read more
Divya Rao has moved on from Netflix after more than five years with the platform’s film and series marketing team. During her tenure, she worked on campaigns for popular titles including Stranger Things, Money Heist, Heeramandi and Khakee: The Bihar Chapter. Rao has also held key marketing and partnership roles at TikTok, ByteDance, Eros Now … Read more
Goafest 2026 has announced its speaker line-up and agenda for this year’s edition, built around the theme ‘Reset for Growth’. Scheduled to take place from May 20–22 at Taj Cidade de Goa Horizon, the festival will bring together leaders from advertising, media, marketing, technology, and business for conversations shaping the future of the industry. This year’s … Read more
DS Group’s Catch Salt & Spices has launched a new television campaign for its Sprinklers range, featuring brand ambassador Akshay Kumar along with a special cameo by actor Rajpal Yadav. Conceptualised by Dentsu Creative Webchutney, the campaign will be promoted across television, digital platforms, social media, and OTT channels. TVC Link: https://youtu.be/ljNibPL46Yk?si=mXX3BnQKgRDJFByM The campaign film … Read more
Glen has unveiled its new campaign, ‘Apnapan, Made Better in Glen’, marking the brand’s first large-scale communication platform built around emotional storytelling and family connections within Indian homes. Video 1: https://www.youtube.com/watch?v=-70lRpcavyQ The campaign centres on the idea of ‘apnapan’ – the warmth, care, and understanding shared between family members – and highlights how kitchens often become the heart … Read more
Amitabh Pande has been elevated to the role of Chief Strategy Officer at Diageo India. With 27 years of experience across consumer strategy, insights, marketing, and business planning, he brings deep expertise in driving growth and strategic transformation for multinational organisations.
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