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At the launch of the FICCI–EY Media & Entertainment Report 2026, Kevin Vaz, CEO of JioStar Entertainment, highlighted a defining shift in India’s media landscape-growth is being driven by addition, not substitution. Instead of choosing between digital and traditional formats, India is emerging as an “AND” market where multiple platforms grow simultaneously. The report values … Read more
Apple may soon bring advertising to Apple Maps, marking a potential shift in how the platform generates revenue. According to reports, the company is expected to roll out ads within the app later this year, with an official announcement possibly arriving as early as this month. The proposed model would allow businesses to bid for … Read more
Lava International has appointed SW Network as its creative and social media agency, marking a strategic move to enhance its digital storytelling and connect more meaningfully with evolving consumer audiences. Known for its “made in India, for India” philosophy, Lava has consistently positioned itself as a brand rooted in trust, accessibility, and local innovation. Under … Read more
Mumbai Indians has unveiled its IPL 2026 campaign, ‘Fans Nahi. Fam.’, redefining the relationship between the team and its supporters. Moving beyond traditional fandom, the campaign positions fans as an integral part of the team’s inner circle-transforming them from spectators into family. At the heart of the campaign is a shift in narrative-from cheering from … Read more
Navin’s has launched a new integrated campaign, ‘This Is It’, to promote its Starwood Towers 3.0 project in Medavakkam, Chennai. The campaign focuses on a key shift in homebuyer mindset-moving from endless searching to confident decision-making, especially when homes are ready to move in. At its core, the communication highlights three critical factors influencing modern … Read more
Tara Kapur has stepped into a global role as Director of Marketing for the Duolingo English Test at Duolingo. After three years of building and scaling the DET business in India, she will now lead global marketing efforts, focusing on expanding reach, strengthening brand presence, and driving international growth for the assessment platform… title
Experience Commerce, a full-service digital marketing agency under the Cheil SWA Group, has secured the annual social media mandate for fintech platform FiatPe after a competitive multi-agency pitch. Founded in 2022, FiatPe is a digital payments platform built to simplify transactions for merchants and businesses, aligning with India’s broader Digital India vision. The platform focuses … Read more
GIVA, known for its fine jewellery, is stepping into the fragrance space with the launch of its premium Eau De Parfum (EDP) collection-marking a strategic move toward becoming a holistic lifestyle brand. With this launch, GIVA blends the worlds of jewellery and fragrance, reinforcing its belief that luxury is not just seen, but also felt. … Read more
Razorpay has partnered with Sarvam AI to introduce a voice-first commerce layer, aiming to simplify digital transactions through conversational interactions. Moving beyond traditional app-based navigation, the collaboration enables users to discover products, place orders, and complete payments simply by speaking-especially in Indian languages. At the core of this innovation is the integration of Sarvam AI’s … Read more
Kaabil Kids, a digital chess learning platform for children, has partnered with Verve Media to enhance its AI-led SEO and organic growth strategy. The collaboration is aimed at improving the platform’s discoverability across both traditional search engines and emerging AI-driven answer platforms, helping more parents access structured chess learning solutions. As part of the mandate, … Read more
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