Newsroom

DS Group’s Catch Salt & Spices has launched a new television campaign for its Sprinklers range, featuring brand ambassador Akshay Kumar along with a special cameo by actor Rajpal Yadav. Conceptualised by Dentsu Creative Webchutney, the campaign will be promoted across television, digital platforms, social media, and OTT channels. TVC Link: https://youtu.be/ljNibPL46Yk?si=mXX3BnQKgRDJFByM The campaign film … Read more

Glen has unveiled its new campaign, ‘Apnapan, Made Better in Glen’, marking the brand’s first large-scale communication platform built around emotional storytelling and family connections within Indian homes. Video 1: https://www.youtube.com/watch?v=-70lRpcavyQ The campaign centres on the idea of ‘apnapan’ – the warmth, care, and understanding shared between family members – and highlights how kitchens often become the heart … Read more

Navratna Cool Talc has launched a high‑energy summer campaign starring Varun Dhawan in a double role, alongside his father, filmmaker David Dhawan, brought to life by Wondrlab India. Titled around the brand’s ‘dumdaar thandak’ promise, the campaign contrasts users and non‑users of the talc, showing Varun as both cool, confident and refreshed, and then visibly … Read more

Reliance resQ has launched a new campaign titled ‘Taaki Khushiyon Ki List Kabhi Chhoti Na Ho’, focusing on how unexpected appliance repair expenses can impact household budgets and everyday aspirations within Indian families. Video : https://www.youtube.com/watch?v=gFLxp4Fv1DA The campaign film captures a relatable moment inside a middle-class home, where a mother prepares the family’s monthly expense list … Read more