Reliance resQ has launched a new campaign titled ‘Taaki Khushiyon Ki List Kabhi Chhoti Na Ho’, focusing on how unexpected appliance repair expenses can impact household budgets and everyday aspirations within Indian families.
Video : https://www.youtube.com/watch?v=gFLxp4Fv1DA
The campaign film captures a relatable moment inside a middle-class home, where a mother prepares the family’s monthly expense list covering essentials, school fees, and a saree she hopes to buy for herself. However, when the refrigerator suddenly breaks down, she quietly removes the saree from the list to manage the unexpected repair cost.
The narrative takes an emotional turn when the father returns home with all the planned purchases, including the saree, revealing that the refrigerator repair was already covered under the Reliance resQ Care Plan.
Through the campaign, Reliance resQ highlights the importance of protection plans in helping families avoid sudden financial stress while preserving the small joys and personal moments that often get sacrificed during emergencies.
Ending with the message, “Taaki aapki khushiyon ki list kabhi chhoti na ho,” the film aims to create an emotional connection with consumers by showcasing real-life financial decisions faced by households.
The campaign is currently being promoted across digital platforms including YouTube, Instagram, Facebook, and LinkedIn.
