Navratna Cool Talc has launched a high‑energy summer campaign starring Varun Dhawan in a double role, alongside his father, filmmaker David Dhawan, brought to life by Wondrlab India. Titled around the brand’s ‘dumdaar thandak’ promise, the campaign contrasts users and non‑users of the talc, showing Varun as both cool, confident and refreshed, and then visibly uncomfortable in the heat, before David steps in to crown “The One.”
Video Link: https://www.youtube.com/watch?v=lvWU0e96nU4
The films carry a nostalgic, Bollywood‑inspired flavour, using the Dhawan duo to dramatize how Navratna Cool Talc transforms the summer experience. The campaign also showcases the launch of Navratna Cool Talc Pink Talc, expanding the brand’s fragrance portfolio while reinforcing its core idea of intense, reliable cooling relief.
According to Emami spokespersons, the campaign aims to bring the ‘real cool’ brand truth to life through an entertaining ‘cool vs uncool’ narrative. Varun’s playful acting and David’s director‑on‑camera presence create a film‑style story that is both fun and rooted in genuine product benefits.
Hemant Shringy, Managing Partner & CCO, Wondrlab India, said, “Navratna Cool Talc has always stood for an unmistakable, almost cinematic sense of cooling. With this campaign, we leaned into that legacy and dialled it up with a playful, high‑energy narrative that brings together two generations of the Dhawans. The idea was to make the experience of ‘dumdaar thandak’ not just felt, but seen and enjoyed.”
The campaign is now live across leading TV, digital and social platforms, blending entertainment, nostalgia and product storytelling to position Navratna Cool Talc as a go‑to summer cooling solution for consumers facing the heat.
