Glen has unveiled its new campaign, ‘Apnapan, Made Better in Glen’, marking the brand’s first large-scale communication platform built around emotional storytelling and family connections within Indian homes.

Video 1: https://www.youtube.com/watch?v=-70lRpcavyQ

The campaign centres on the idea of ‘apnapan’ – the warmth, care, and understanding shared between family members – and highlights how kitchens often become the heart of these everyday moments. Through a series of four films, Glen showcases relatable household interactions where food, cooking, and shared routines quietly strengthen relationships.

Video 2: https://www.youtube.com/watch?v=iIflWPXxrNs

The films feature slice-of-life scenarios including a husband preparing a meal for his wife, family conversations unfolding around an air fryer, and siblings bonding over a shared dining experience. Rather than focusing only on product functionality, the campaign positions Glen appliances as a seamless part of meaningful family moments and daily life.

Video 3: https://www.youtube.com/watch?v=AFKbYQJLhhE

Speaking about the campaign, Amarpreet Singh Modi, chief marketing officer at Glen Appliances, said the Indian kitchen has always represented more than just a functional space for the brand. He added that the campaign reflects the emotional warmth and instinctive care that define Indian families and households.

Rintu Dasgupta, chief operating officer at Glen Appliances, said the company has consistently focused on delivering product quality, and the new campaign helps articulate the emotional trust consumers already associate with the brand.

The campaign is being rolled out across multiple platforms and features products including chimneys, air fryers, and built-in hobs, reinforcing Glen’s connection with modern Indian families through authentic storytelling.