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Reliance resQ Highlights Everyday Family Sacrifices in New Campaign

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Reliance resQ has launched a new campaign titled ‘Taaki Khushiyon Ki List Kabhi Chhoti Na Ho’, focusing on how unexpected appliance repair expenses can impact household budgets and everyday aspirations within Indian families. Video : https://www.youtube.com/watch?v=gFLxp4Fv1DA The campaign film captures a relatable moment inside a middle-class home, where a mother prepares the family’s monthly expense list … Read more

Chaola N. joins Dentsu as Head of Partnerships, APAC

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Chaola N. has joined Dentsu as Head of Partnerships, APAC. In the new role, Chaola will lead integrated partnerships focused on strengthening capabilities, driving innovation, and accelerating regional growth across APAC. The announcement also acknowledged the support and trust of Matt Farrington and Prerna Singh Mehrotra.

TOI Metro Supplements Launches ‘GRID OF THE UNSEEN’ for Emerging Artists

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The Times of India Metro Supplements has unveiled GRID OF THE UNSEEN, a new cultural intellectual property (IP) aimed at celebrating emerging artists and strengthening conversations around contemporary creativity and culture. Launched on World Art Day 2026 in collaboration with creative platform STRT91, the initiative is designed to provide visibility to artists whose work often exists … Read more

Myntra Expands Ultimate Glam Clan with New Affiliate Feature

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Myntra has introduced a new Affiliate capability within its Ultimate Glam Clan (UGC) programme, strengthening its push toward creator-led commerce and community-driven shopping experiences in India. The newly launched feature allows creators to monetise their influence by sharing personalised storefronts, curated collections, affiliate-enabled product links, and UGC posts across social media platforms and personal networks. … Read more

Just In Time Launches Campaign with Ayushmann & Sara Ali Khan

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Just In Time, India’s largest retailer of international watch brands, has launched a new campaign featuring brand ambassador Ayushmann Khurrana alongside actor Sara Ali Khan. The collaboration coincides with the theatrical release of Pati, Patni Aur Woh Do and brings together entertainment, fashion, and modern lifestyle storytelling. Video: https://www.youtube.com/watch?v=kXAfRfqZPmo The campaign captures the playful and contemporary energy … Read more

Mediatronics PR Wins Communications Mandate for Artemis Health Science Foundation

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Artemis Health Science Foundation has appointed Mediatronics PR as its strategic communications and public relations partner for India. Under the new mandate, the agency will oversee integrated media relations, brand positioning, strategic storytelling, thought leadership, and communication outreach initiatives for the foundation. The partnership aims to strengthen the foundation’s visibility across the healthcare and wellness … Read more

Softovac Launches ‘Kabz Ka Kabza’ Campaign with Varun Dhawan

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LupinLife Consumer Healthcare has unveiled a new campaign for Softovac featuring actor Varun Dhawan, as the brand looks to connect with younger consumers and modern Indian families through a fresh and relatable approach to digestive wellness. Video: https://www.youtube.com/watch?v=ZSJGwT_vA0A Conceptualised by Contract Advertising, a VML company, the campaign titled Kabz Ka Kabza has been launched as a digital-first … Read more

NeugenM Expands AI Advertising Platform Across South & Southeast Asia

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Bengaluru-based adtech company NeugenM.AI has announced the expansion of its Large Language Model (LLM) advertising platform across India, South Asia, and Southeast Asia, aiming to help brands reach consumers directly within AI-driven conversations. The platform is designed to deliver contextual advertising experiences inside AI chat environments through an open ad exchange model. As user behaviour … Read more

Netflix’s Ad-Supported Tier Surpasses 250 Million Monthly Viewers Worldwide

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Netflix continues to strengthen its advertising business, with the streaming giant announcing that its ad-supported tier has crossed 250 million monthly viewers globally. The milestone marks significant growth from the 94 million viewers reported last year, highlighting increasing consumer adoption of lower-priced ad-supported streaming plans. During its 2026 upfront presentation, Netflix revealed that its advertising … Read more

Asian Paints Turns Water Marks into Pesky Guests in Humorous Campaign

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Asian Paints launches Anti-Damp Technology across its popular Ace and Tractor Emulsions, tackling stubborn water marks that plague Indian walls. Backed by a 4-year warranty on key performance metrics, this economy segment innovation brings premium protection to mass-market homes. Video 1: https://www.youtube.com/watch?v=jbmadjiLgyg Video 2: https://www.youtube.com/watch?v=mUKdn-eHfFM Campaign Concept: McCann India crafts a witty narrative personifying water marks as rude, recurring … Read more

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