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Shrinivas Jyoti has joined Hansgrohe Group as Head of Marketing for Hansgrohe India. In his new role, he will focus on building design-led brands and driving meaningful consumer experiences across the premium and luxury segments for Axor and Hansgrohe in India and surrounding markets. He expressed excitement about the new chapter and aims to strengthen … Read more
Yamaha Music India Pvt. Ltd. has announced the appointment of A. R. Rahman as its brand ambassador, marking a strategic move to strengthen its connection with India’s evolving music ecosystem. The collaboration aims to promote structured music education while nurturing emerging talent across the country. Rahman, an Academy Award-winning composer known for taking Indian music … Read more
Amazon MX Player has entered the fast-growing micro-drama segment with the launch of Fatafat, a new platform offering short-form, serialised content tailored for mobile-first audiences. The move signals a strategic push into bite-sized storytelling formats that are rapidly gaining popularity in India. Unlike many existing platforms in the category that operate on paid models, Fatafat … Read more
Sonia Arora has been elevated to Director, Consumer Insights at Pernod Ricard India. She previously served as Innovation Insights and Planning Lead, a role she held since January 2022, and announced the development via LinkedIn. Arora brings strong expertise in consumer intelligence and insights, with prior experience at NielsenIQ, and will now lead the company’s … Read more
Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition makeup range inspired by the iconic TV show Friends. The collection, introduced under its CRAZE line, blends pop culture nostalgia with everyday beauty essentials. Video Link: https://www.instagram.com/reel/DWN8LMUkXnJ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The FRIENDS-inspired range reflects a growing trend where beauty brands collaborate with entertainment … Read more
Utkarsh Small Finance Bank has partnered with Mumbai Indians as its official banking partner for IPL 2026, strengthening its marketing push through one of India’s most-watched sporting platforms. The association reflects a growing trend of financial services brands leveraging franchise cricket to drive mass visibility, brand recall, and deeper consumer engagement. With IPL continuing to … Read more
Scapia has partnered with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as an official partner for IPL 2026, reinforcing its focus on experience-led fan engagement. While the RCB association enters its second year, the Gujarat Titans deal also includes Scapia as the exclusive credit card partner. Video Link: https://www.instagram.com/reel/DWEFHBbCfTI/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The partnerships are built around … Read more
The Indian Railway Catering and Tourism Corporation (IRCTC) has invited e-tenders to appoint an agency for managing and monetising advertising across its digital platforms for a period of three years. The move is aimed at unlocking greater value from its high-traffic ecosystem of websites and mobile applications. The mandate seeks a single licensee who will … Read more
Liqvd Asia has strengthened its client portfolio with four new brand partnerships, signalling strong momentum at the start of 2026. The digital-first marketing agency has onboarded Origami, Kasturi Foods, Sama.live, and Woodland, with these mandates expected to contribute approximately ₹35 crore to its future business pipeline. The new partnerships span a diverse mix of categories, … Read more
India’s micro-drama segment has rapidly scaled into a $300 million market within its first year, according to Lumikai’s State of Interactive Media Report 2025. This surge reflects a broader shift toward mobile-first, short-form storytelling formats that align with evolving consumer behaviour. The report highlights that India’s interactive media ecosystem has reached $13.8 billion, growing at … Read more
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