Newsroom 
Kanishka Garbyal has announced his move to Polycab India Limited as Head of Digital Marketing after a 7.5-year tenure at Signify. In his new role, he aims to build digital-first growth strategies and contribute to the brand’s next phase of transformation.
Rimjhim Roy has joined Ogilvy as Vice President – Strategy, where she will oversee the Coke Nutrition portfolio and contribute to strategic work for British Petroleum’s creative hub. She joins from Edelman, where she led healthcare strategy across APAC and served as lead planner for Malaysia, working with major brands including J&J, Roche, Novartis, and … Read more
Johnson’s Baby has announced actor Parineeti Chopra as its new brand ambassador, strengthening the brand’s focus on nurturing care and nourishment-led skincare for babies. As part of the collaboration, Chopra recently attended the launch event for Johnson’s Baby’s new nourishment range in Mumbai. The newly introduced line, enriched with milk and rice ingredients, is centred … Read more
Crocs has launched a fresh campaign for its expanding sandals category, featuring Indian pop girl group W.i.S.H. The campaign introduces the brand’s latest sandal silhouettes – Saturday and Soho – aimed at young fashion-forward consumers in India. Video Link: https://www.instagram.com/reel/DYTyg3eMDdA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Rooted in Crocs’ global Glad You Noticed platform, the campaign celebrates individuality, comfort, and effortless style while … Read more
The Viral Vault proudly presents The Viral 50, a recognition of the most influential leaders from brands and agencies who are driving innovation, creativity, and transformation across the marketing, advertising and media industry. Winners List This list highlights individuals who have demonstrated exceptional leadership, innovation, and measurable impact across campaigns, clients, and platforms in an … Read more
AJIO, India’s premier fashion and lifestyle platform, has selected 22feet as its Digital Agency of Record after a competitive multi-agency pitch. The mandate hands 22feet the reins on AJIO’s digital and social media strategy-spanning content creation, campaigns, and community engagement. Platform-First Powerhouse: 22feet will deploy social-first storytelling and always-on engagement to amplify AJIO across consumer … Read more
Airbnb India launches “Stay Your Way,” celebrating how young urban Indians are rewriting travel rules-ditching family itineraries for deeply personal adventures with stays as the heart of the experience. Move Over, Tourist Checklists: Gen Z travelers prioritize identity-driven trips, per Airbnb’s survey. The campaign’s three 20-second films capture raw moments-a midnight homestay pool dip, sunrise … Read more
Instagram just dropped “Instants,” a fresh feature for lightning-fast, casual photo sharing that vanishes after viewing-ripping a page straight from Snapchat’s playbook. Rolling out globally, it prioritizes spontaneous DMs with close friends or mutual followers over polished feeds. Tucked in the inbox’s bottom-right corner, Instants skips editing tools for raw, camera-first vibes. Photos auto-delete post-view, … Read more
Ogilvy India teams up with Google Cloud to unveil a tailor-made AI Creative Studio, supercharging agency creatives with secure, IP-protected generative AI tools. This internal platform transforms workflows-from ideation to polished stills and videos-delivering bespoke brand assets at unprecedented speed. More partner than replacement, the studio acts as an intuitive co-pilot for art directors, copywriters, … Read more
Tata Motors’ commercial vehicles shone in Q4 FY26, with standalone revenue +22% YoY to Rs 24,500 crore. EBITDA surged 35% to Rs 3,400 crore (13.9% margin-first “teens” cross). PAT rocketed 70% to Rs 2,400 crore. Consolidated: Revenue +19% to Rs 26,100 crore (13.1% EBITDA margin). FY26 standalone: Revenue +11% to Rs 77,400 crore; EBITDA +22% … Read more
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