Newsroom 
Adobe has appointed Shamik Basu as Vice President, Creative Products Group in India. Based in Noida, he will lead the company’s engineering and product management teams, reporting to Ely Greenfield, and play a key role in advancing innovation across products like Firefly, Photoshop, Illustrator, and Premiere. Basu joins from Microsoft, where he drove AI-powered experiences … Read more
Allied Blenders & Distillers has appointed Stuti Khanduri as Senior Brand Manager for ICONiQ White International Grain Whisky. She joins from Aspri Spirits, where she handled the Scottish Leader brand, and brings diverse marketing experience across Copter 7, Event Capital India, AGP World, and Whistling Woods International. Khanduri began her career at PepsiCo and will … Read more
HMD has renewed and expanded its partnership with Rajasthan Royals, stepping up from official smartphone partner to associate sponsor for the upcoming season. Now in its third year, the collaboration reflects the brand’s continued commitment to leveraging franchise cricket as a high-impact platform for audience engagement. As part of the upgraded association, HMD’s branding will … Read more
Thermocool Home Appliances has launched a unique nine-day Navratri campaign, transforming everyday travel spaces into cultural storytelling platforms. Leveraging high-footfall transit media, the campaign is being showcased across major railway stations such as Katra, Anand Vihar, Gorakhpur, Prayagraj, and Moradabad, along with onboard digital screens in the Delhi–Katra Vande Bharat Express. Designed to maximise reach … Read more
Godrej Consumer Products Limited has launched a powerful public service film titled ‘Machar Hai, Mehman Nahi’ under its CSR initiative EMBED (Elimination of Mosquito Borne Endemic Disease). The campaign aims to raise awareness around mosquito prevention and drive behavioural change across Indian households. Addressing the widespread impact of diseases like dengue, malaria, and chikungunya, the … Read more
India’s sports economy has crossed the $2 billion milestone for the first time, marking a significant leap in its evolution. According to WPP Media’s Sporting Nation Report, the industry reached ₹8,864 crore in 2025, continuing a strong growth trajectory from ₹9,530 crore in 2021, reflecting an impressive 18.6% CAGR over four years. This expansion has … Read more
Famous Innovations has strengthened its Delhi leadership team with four internal promotions, reinforcing its focus on building a robust talent pipeline across strategy, partnerships, and creative functions. Lakshita Singh has been elevated to Brand Strategy Director. With a strong foundation in culturally rooted brand thinking, she brings experience from 4AM Worldwide and MICA. At Famous … Read more
Wild Stone is redefining fragrance retail with the launch of 18 exclusive experiential outlets across India, marking a significant step in its premiumisation journey. Designed to go beyond traditional store formats, these outlets focus on immersive and personalised perfume discovery. The new stores showcase Wild Stone’s latest Eau De Parfum (EDP) range, alongside its premium … Read more
Yaap Digital Limited has announced a strategic move to acquire 100% stake in Gozoop Online Private Limited over a period of three years, signaling a strong push to expand its enterprise marketing capabilities. The acquisition will be executed in three phases. In the first tranche, Yaap Digital will acquire a 60% stake in Gozoop. This … Read more
Glenmark Pharmaceuticals has launched GLIPIQ (semaglutide) in India for the management of Type 2 Diabetes Mellitus (T2DM), with a clear focus on improving affordability and access to advanced therapies. The product has received approval from the Central Drugs Standard Control Organisation (CDSCO) following a Phase III clinical study conducted in India to evaluate its efficacy … Read more
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