Newsroom 
Ogilvy India teams up with Google Cloud to unveil a tailor-made AI Creative Studio, supercharging agency creatives with secure, IP-protected generative AI tools. This internal platform transforms workflows-from ideation to polished stills and videos-delivering bespoke brand assets at unprecedented speed. More partner than replacement, the studio acts as an intuitive co-pilot for art directors, copywriters, … Read more
Tata Motors’ commercial vehicles shone in Q4 FY26, with standalone revenue +22% YoY to Rs 24,500 crore. EBITDA surged 35% to Rs 3,400 crore (13.9% margin-first “teens” cross). PAT rocketed 70% to Rs 2,400 crore. Consolidated: Revenue +19% to Rs 26,100 crore (13.1% EBITDA margin). FY26 standalone: Revenue +11% to Rs 77,400 crore; EBITDA +22% … Read more
Bharti Airtel’s Q4 FY26 consolidated net profit (post-exceptionals) fell 34% YoY to Rs 7,325 crore from Rs 11,022 crore. Revenue climbed 16% to Rs 55,383 crore; EBITDA rose 17% to Rs 32,038 crore (57.8% margin vs 57.2%); EBIT +21% to Rs 18,156 crore. PBT surged 36% to Rs 13,205 crore; tax expense +33% to Rs … Read more
Mahindra Insurance Brokers Limited (MIBL) partners with WebEngage to supercharge customer experiences via unified, data-fueled strategies across touchpoints. The tie-up crafts a 360° customer view, merging direct platforms, assisted sales, and offline dealers. It maps full journeys-from offline renewals to digital buys-fueling personalized policy comms, renewals, and service. WebEngage’s CDP automates policy-specific nudges, unlocking cross-sell/upsell … Read more
IAB Tech Lab has rolled out updated specs to standardize Connected TV (CTV) ad signals, open for comments until June 5, 2026. Targeted at programmatic trading of rising formats like Pause Ads and Menu Ads, it boosts efficiency for advertisers, publishers, and platforms. Coverage extends to Overlay and Squeeze Back Ads too. Without uniform signals, … Read more
Call Me Chunky dives into IPL fever with four hilarious short films on JioHotstar, crafted by Excellent Publicity. Video 1: https://www.youtube.com/watch?v=ciVkcGfAehQ Video 2: https://www.youtube.com/watch?v=UqWHaTt-7cw Tied to the tagline ‘Bina Dhoonde Harr Bite Mein Yummy Chunks,’ stars Shakti Kapoor, The Great Khali, Terence Lewis, and Saurabh Ghadge hunt comically before unveiling Chunky tubs: “Bina Dhoonde Bhi … Read more
Leo Burnett has appointed Ruhie Mehra as Brand Strategy Director. An experienced marketing and strategy professional, Mehra is recognised for driving innovation and creativity across omnichannel branding, consumer engagement and shopper marketing initiatives.
Akash Ambani has been appointed Managing Director of Jio Platforms Limited for a five-year term, subject to shareholder approval. The move comes as the company reportedly prepares to file its DRHP with SEBI for a potential IPO. Akash Ambani has been associated with Reliance Jio since 2014 and has served as Chairman of Reliance Jio … Read more
Exotel has appointed Rajat Setia as senior director of marketing. Prior to joining Exotel, Setia spent nearly seven years at PeopleStrong in multiple marketing leadership roles, including assistant vice president of marketing and head of brand, content, and product marketing.
Shashwat Goenka has been appointed Vice President of the Confederation of Indian Industry (CII). Vice Chairman of the RP Sanjiv Goenka Group and founder of Guiltfree Industries Limited, Goenka is known for driving growth and innovation across the FMCG and retail sectors. Recognised as a Young Global Leader 2024, he brings leadership experience from Spencer’s, … Read more
All Rights Reserved @2025ViralVault
