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Be., in partnership with Luna, has launched The Great Sleep Experiment – Volume II, advancing its data-driven approach to sleep and recovery within India’s growing wellness ecosystem. Positioned as a first-of-its-kind initiative in the supplement space, the study aims to bring measurable outcomes and scientific validation to a category often driven by claims and testimonials. … Read more
DriveX has launched a new campaign on the occasion of World Consumer Rights Day, focusing on the deep-rooted relationship between riders and their two-wheelers. The initiative brings attention to the role of trust in consumer decision-making, especially in a category where reliability and transparency are critical. At the heart of the campaign is a short … Read more
Doritos has launched its latest campaign, “Every Hangout Needs Doritos,” positioning itself as the ultimate snack for social gatherings among young consumers in India. The initiative taps into the growing culture of casual hangouts-ranging from gaming sessions and house parties to spontaneous meetups-that define how young India connects and unwinds today. At the core of … Read more
Studio9, the production arm of TV9 Network, has marked its entry into the OTT space with Jazz City, a ten-episode Bengali-language series now streaming on Sony LIV. The move signals the company’s expansion from television into long-form scripted content, aligning with the industry’s growing shift towards digital-first storytelling. Set in 1971 Calcutta during the Bangladesh … Read more
TVS Motor Company has launched a new campaign for its flagship electric scooter, the TVS iQube, reinforcing its positioning as “India’s Favourite Family EV.” The campaign highlights the scooter’s growing adoption among Indian households, positioning it as an integral part of everyday life. Marking one of the brand’s largest television-led initiatives, the campaign is being … Read more
Rohit Saval, former ABP Network executive, has launched Zingabad, a digital-first content platform designed specifically for Gen Z audiences. Positioned at the intersection of entertainment and information, the platform aims to deliver content across lifestyle, technology, and social themes in formats tailored for fast, mobile-first consumption. The launch was amplified through a music-led campaign featuring … Read more
The Sleep Company has announced MS Dhoni as its brand ambassador, launching a new campaign focused on the importance of quality sleep. Titled ‘India Vs Peaceful Sleep’, the campaign shifts the conversation from simply spending time in bed to achieving truly restful and uninterrupted sleep. Built around the cultural buzz surrounding Dhoni and the number … Read more
Rebecca Mikrut has been promoted to Associate Vice President – Brand & Marketing Operations at HCLTech. In her new role, she will focus on strengthening the MarTech ecosystem by integrating AI-driven, measurable solutions while continuing to elevate brand creativity. A transformation leader at heart, Mikrut aims to drive more cohesive, efficient, and impactful marketing operations.
Aayush Sharma has been elevated to Director – Smartphones at Flipkart, where he will now lead strategy, growth, and monetisation for one of the platform’s most dynamic categories. Having previously scaled the smartphones business as Associate Director, he brings deep expertise in category management and revenue frameworks. His career journey also includes roles at The … Read more
Pizza Hut has tapped into the rising wave of AI-driven content to promote its latest offering, Crafted Flatzz, with a playful and character-led digital campaign. Designed for today’s fast-scrolling audiences, the campaign reflects how food brands are increasingly blending technology with storytelling to create engaging, shareable content. Video Link: https://www.instagram.com/reel/DWGBU3Zk-D_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the … Read more
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