Newsroom

Oaksmith Packaged Drinking Water, from Suntory Global Spirits, has partnered with Rajasthan Royals as an official partner for the IPL 2026 season, marking another strategic brand entry into one of India’s biggest sporting platforms. The collaboration reflects how brands are increasingly leveraging the IPL not just for visibility, but for deeper cultural and digital engagement. … Read more

dentsu X has introduced The Creator Catalyst, a strategic playbook designed to help brands transform fragmented creator efforts into a cohesive and scalable growth engine. In an era where attention is fleeting and culture evolves rapidly, the framework repositions creators from being just a marketing channel to becoming a structured system for sustained brand growth. … Read more

Samsung has unveiled Galaxy Forever in India, a new ownership model aimed at making premium smartphones more accessible to a wider audience. The initiative covers flagship devices like the Galaxy S26 Ultra and Galaxy S26 Plus, allowing consumers to experience top-tier technology without the burden of paying the full price upfront. The programme is built … Read more

TECNO Mobile has announced a strategic partnership with Chennai Super Kings (CSK) for IPL 2026, leveraging one of India’s biggest cultural moments to deepen its brand relevance and connect with cricket-first audiences. Video Link: https://www.instagram.com/reel/DV_U2DZklLk/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== As part of the collaboration, TECNO’s branding will feature on the back of CSK players’ helmets-an extension of its #TECNOGotYourBack … Read more

Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its science-driven skincare brand, Alite, reinforcing its push into India’s rapidly expanding anti-acne segment. The move aligns with the company’s broader strategy to strengthen its presence in the science-backed skincare category, where demand for effective, transparent, and affordable … Read more

The Kraft Heinz Company has announced a five-year global strategic partnership with the National Football League, marking its debut as the league’s first-ever global condiment partner. This collaboration brings together one of the world’s most iconic food portfolios with the most-watched sports league in the United States. Through this partnership, Kraft Heinz will integrate its … Read more