Crunchyroll has joined forces with Sony LIV, integrating its vast anime library as an add-on subscription for Indian users.
Sony LIV subscribers can dive into 900+ titles and 160+ dubbed shows in English, Hindi, Tamil, and Telugu for Rs 99/month. A promo from May 7-21 offers Crunchyroll’s fan tier at Rs 49-locked in for six months.
Select titles are free for Sony LIV users temporarily, no add-on needed.
Terry Li, Crunchyroll’s chief product officer and emerging business GM, said: “India is one of the most exciting and fastest-growing anime markets in the world, and we are thrilled to deepen our presence here through this collaboration with Sony LIV. By bringing Crunchyroll’s unmatched anime library directly into the Sony LIV ecosystem, we’re making it easier than ever for fans, both existing and new, to access the stories and characters they love.”
Sony Pictures Networks India Chief Content Officer Nachiket Pantvaidya added: “Partnering with Crunchyroll allows us to tap into the surging anime fandom in India, marking a pivotal step in our growth strategy. By integrating this premium library, we are expanding our reach to a dynamic new demographic while significantly strengthening our content offering. This collaboration reinforces Sony LIV’s position as a preferred destination for both existing subscribers and a new generation of viewers seeking high-quality global content.”
A 2025 Crunchyroll-NRG study found 62% of Indian entertainment consumers love/like anime; 74% of teens are fans.
