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Neha Agarwalla has joined Apollo Tyres as Divisional Head – Marketing Communications & Sponsorships, bringing over 17 years of experience in brand building and strategic partnerships. Previously with Paytm for over seven years, she will now lead marketing communications, brand activation, and go-to-market initiatives, while also overseeing the brand’s association with the Board of Control … Read more
Marking World Water Day, QNET India has launched its digital-first campaign, #ValueEveryDrop, aiming to deepen conversations around water by spotlighting not just conservation, but quality. At a time when concerns around water scarcity and contamination are rising, the campaign urges consumers to rethink their daily hydration habits through a more informed lens. Video Link: https://www.instagram.com/reel/DWDUXVeCYly/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more
At a time when misinformation spreads faster than facts, Mathrubhumi’s latest campaign takes a clear and timely stand-reminding audiences why credible journalism still matters. Created in collaboration with Maitri Advertising, the campaign uses two sharply observed films to highlight the absurdities of today’s social media culture. Instead of taking a preachy route, the films rely … Read more
In a category dominated by speed, discounts, and sameness, Zepto has chosen to stand out by doing something completely unexpected-turning marketing into culture. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto rapidly scaled its 10-minute delivery model through a network of dark stores. But as competitors like Blinkit and Instamart began offering similar … Read more
Juhi Singh has moved on from Marico to join Prolicious as Chief Business Officer, citing a strong sense of purpose behind the transition. With her extensive experience in building consumer brands, Singh is set to drive growth and strategic direction at Prolicious, aligning business goals with a more purpose-led vision in the evolving food and … Read more
Mobavenue AI Tech has appointed Vijay Basantani as its Group Chief Financial Officer, strengthening its leadership as it scales AI-led digital platforms globally. With over two decades of experience across Omnicom Media Group, Dentsu, Mahindra & Mahindra, and Infosys, Basantani brings deep expertise in financial strategy, governance, and risk management. In his new role, he … Read more
Amagi has unveiled a new AI-powered Artwork Generation and Transformation capability within its Amagi NOW platform, aiming to eliminate one of the most time-consuming challenges in content distribution-manual artwork creation and resizing. Built on Amagi Intelligence, the company’s AI layer, the feature enables media companies to convert raw video into platform-ready promotional creatives seamlessly. The … Read more
Prime Video has unveiled its most ambitious Indian content lineup at Prime Video Presents 2026, announcing nearly 55 new series and films across languages, genres, and formats. The масштаб slate highlights the platform’s deepening investment in India’s rapidly evolving entertainment ecosystem and its growing role in global storytelling. Video Link: https://www.instagram.com/reel/DWEgCu9Db4c/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The lineup features collaborations … Read more
In a move that signals a major shift in the advertising landscape, Ogilvy has ended its 32-year-long partnership with IBM, concluding one of the industry’s most enduring agency-client relationships. The collaboration, which began in 1994, played a significant role in shaping IBM’s global brand narrative across decades of technological evolution. The decision comes as Ogilvy … Read more
Fixderma has launched a targeted cinema advertising campaign for its Shadow Sunscreen range, strategically aligning with the release of Dhurandhar 2 to maximise visibility and audience engagement. The dermatology-led skincare brand is leveraging the film’s popularity to capture attention during high-footfall moments in theatres. The campaign is being screened across more than 225 screens in … Read more
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