Newsroom 
Global healthcare leader Abbott has introduced the empowering “Strength to Live Your Dreams” campaign, sparked by a core truth: dreams don’t age, so why should our strength? Rolling out on prime platforms, it underscores nutrition’s vital role in keeping adults active, independent, and confident through life’s chapters. Video: https://www.youtube.com/watch?v=sOmJZMWPn60 A compelling new TV commercial leads … Read more
Pop sensation Charli XCX has signed on as Nothing’s inaugural global brand ambassador and shareholder. The collaboration kicks off with the ‘NOTHING (CHARLI XCX)’ campaign, filmed in London by director Aidan Zamiri. It spotlights Nothing’s headphone (a), boasting an impressive 135-hour battery life. Nothing notes that Charli joins a star-studded shareholder lineup, including The Weeknd, … Read more
Linen Club has named Bollywood icons Saif Ali Khan and son Ibrahim Ali Khan as brand ambassadors for its new ‘Passion for Pure’ campaign-the duo’s first-ever joint endorsement. This move bolsters Linen Club’s refreshed positioning, targeting a broad audience as linen clothing surges in popularity across ages and occasions, from casual to formal. Video: https://www.youtube.com/watch?v=1atYlPfKO0Q … Read more
CavinKare’s popular hair care brand CHIK has launched a vibrant new television commercial for its Egg White Protein Shampoo, emphasizing protein’s power for healthier, stronger hair. The ad spotlights the product’s standout features: double protein nourishment, hair fall prevention, and 5x more conditioning for silky, soft, manageable locks-making it an affordable, results-driven choice for daily … Read more
Titan Company has rolled out “Sign of You,” a groundbreaking integrated campaign tailored exclusively for the Indian Sign Language (ISL) feed during IPL 2026. Featuring seven powerhouse brands from the House of Titan, it pioneers accessible storytelling through fresh films that emphasize human bonds. The series follows protagonist Misha’s evolving journey across relationships, identities, and … Read more
GIVA has tapped Bollywood star Anushka Sharma as the brand ambassador for its new Heer by GIVA line, specializing in gold jewellery and lab-grown diamonds. The ‘For You, Forever’ campaign spotlights self-love, individuality, and the joy of self-gifting through a captivating film that weaves poetry and narrative. It positions Heer in the premium market, offering … Read more
Advertising Standards Council of India has released draft guidelines for the labelling of AI-generated advertisements, inviting stakeholder feedback until June 13, 2026. The framework aligns with the amended Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, and focuses on consumer protection rather than regulating AI technology itself. It categorises AI-generated advertising content … Read more
A severe shortage of Diet Coke in India has unexpectedly transformed the beverage into a viral lifestyle trend, with consumers across major cities turning the scarcity into a social media phenomenon. The shortage, which became noticeable in April, was triggered by disruptions in aluminium can supply chains linked to tensions affecting shipping routes through the Strait of … Read more
Ankit Fitkariwala has been elevated to CEO – Lending at Moneycontrol as the company strengthens its fintech and financial services business. Previously serving as Chief Product and Technology Officer, Fitkariwala played a key role in building the platform’s lending ecosystem, which crossed Rs 1,000 crore in disbursals last year. Before joining Moneycontrol in 2023, he … Read more
Pratibha Singh has been elevated to General Manager, Brand & Marketing at Dainik Bhaskar after over eight years with the group. Previously serving as Deputy General Manager, she will now lead corporate marketing and B2B market strategy across the company’s Hindi, Gujarati and Marathi markets. Singh brings extensive experience in brand strategy, sales enablement and … Read more
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