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Ai+ Smartphone has signed on as the official smartphone partner for Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season, marking a strategic move to strengthen its presence in India’s cricket-driven culture. As part of the collaboration, the brand will be integrated across team platforms, digital ecosystems, and fan engagement initiatives. The partnership … Read more
Mobavenue AI Tech has announced a stock split in a 1:5 ratio, aiming to make its shares more accessible to a wider base of investors. The decision was approved by the company’s board on March 18, 2026, and is currently subject to shareholder and regulatory approvals. Under the proposed structure, each equity share with a … Read more
Amazon has rolled out a rapid delivery service in the United States, introducing one-hour and three-hour delivery options across a wide range of products. Announced by CEO Andy Jassy, the service aims to address time-sensitive consumer needs, covering categories such as groceries, household essentials, and electronics. The rollout initially includes over 90,000 products. While the … Read more
FIFA has partnered with YouTube as a preferred platform for the FIFA World Cup 2026, marking a significant step toward expanding the tournament’s digital footprint and creator-led engagement. As part of the collaboration, YouTube will host official tournament content while enabling partnerships with media companies and digital creators. The move is designed to offer fans … Read more
Zed Black has launched its latest campaign, ‘Sab Shubh Hoga’, featuring MS Dhoni, timed with the onset of Chaitra Navratri. The campaign introduces the brand’s Pure Camphor and Bhimseni Camphor range, marking its expansion into the pooja essentials category. Conceptualised by Oberoi IBC, the campaign film uses Dhoni as a narrator, weaving together everyday stories … Read more
Asian Paints brings back its signature storytelling with Where The Heart Is Season 9, this time opening the doors to Aman Gupta and Priya Gupta’s Gurgaon home-a space that blends warmth, design, and deeply personal storytelling. Set in a high-rise surrounded by greens, the home reflects a balance between contemporary aesthetics and lived-in comfort. Designed … Read more
KRAFTON India has announced a high-impact collaboration between Battlegrounds Mobile India and IPL franchises Chennai Super Kings and Kolkata Knight Riders, just ahead of the 2026 season. The partnership introduces two brand films alongside franchise-themed in-game content as part of the BGMI 4.3 update, blending cricket culture with gaming. The films capture the unique fan … Read more
Mumbai: Nazara Technologies has announced a major global expansion move, signing definitive agreements to acquire a 50% controlling stake in Spanish gaming platforms Bluetile Games and BestPlay Systems for $100.3 million (approximately ₹918 crore). Bluetile brings significant scale to the table, with a portfolio of 17 casual and social mobile games, including popular titles like … Read more
Mumbai: Wellbeing Nutrition has onboarded actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. This move signals a strategic shift in how collagen is perceived in India-transitioning from a cosmetic add-on to an essential component of everyday skin health. As the ingestible beauty category gains momentum, … Read more
Pinaki Bhattacharya has stepped away from VML after an extraordinary 16-year journey, marking the end of a significant chapter in his career. Reflecting on his time across JWT, Wunderman Thompson, and VML, he credits the experience to the people who shaped it, colleagues, mentors, and clients who became an extended family. As he signs off, … Read more
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