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Fatima Qidwai has joined Lenovo as Global PC Strategy & GTM Manager, where she will focus on driving growth for non-gaming intelligent devices in the consumer segment. Before this, she served as Brand Activation and Store Experience Lead for SMART Bazaar at Reliance Retail, handling omnichannel marketing, digital campaigns, and in-store experiences. Qidwai has also … Read more
Sudhir Agarwal has been reappointed as Managing Director of DB Corp for a five-year term from January 1, 2027, to December 31, 2031, subject to shareholder approval. Associated with the newspaper printing and publishing business for nearly 35 years, Agarwal has been on the company’s board since inception and has played a significant role in … Read more
MAGGI has launched its latest MAGGI Ready Family Jolly (MRFJ) campaign across Tamil Nadu, celebrating the state’s vibrant culture, local traditions, and everyday moments that bring people together. The campaign captures the distinct energy and personality of Tamil Nadu’s cities, drawing inspiration from everything from bustling street food scenes and terrace conversations to regional humour, traditions, and community … Read more
Zoho may revisit its work-from-home policy following recent discussions around fuel conservation and reducing import dependence, according to comments made by Sridhar Vembu. In a post shared on X, Vembu said the company could reassess its current work-from-office approach after Prime Minister Narendra Modi urged citizens and organisations to adopt measures aimed at reducing fuel consumption and lowering reliance … Read more
Bright Outdoor Media reported strong revenue and profit growth for FY2026, reflecting the continued recovery and expansion of India’s out-of-home (OOH) advertising industry as brands increase spending across urban and transit-focused media spaces. The Mumbai-based company posted a 21% rise in revenue from operations, reaching Rs 153 crore during the financial year ended March 2026, compared … Read more
Zee Music Company has appointed Vidhi Shah as marketing director. Shah joins from Disney+ Hotstar, where she served as marketing lead for India Originals & Movies, handling campaigns for titles including Koffee with Karan, Aarya and Brahmastra. She also previously led marketing for BookMyShow Stream at BookMyShow.
Swiggy has launched a new IPL-focused marketing campaign titled Swiggy Sixes in collaboration with Snapchat, combining live cricket moments with real-time advertising and food offers during matches. The campaign uses Snapchat’s Live Cricket Data API to automatically trigger advertisements whenever a six is hit in an IPL game. Once activated, the ads remain live for six minutes, directing … Read more
Bowlers Pets, the pet nutrition brand from Allana Consumer Products, has launched a new digital campaign titled Bowlers Premier League featuring Indian cricketer Shubman Gill. The campaign combines cricket-themed storytelling with pet parenting culture to engage India’s growing community of dog owners through interactive social media participation. Video Link: https://www.instagram.com/reel/DYCkZ1gIOOS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Designed as a digital-first contest, the campaign encourages pet … Read more
Sukhleen Aneja is set to join Pure Home + Living and Living as chief executive officer, marking a key leadership move for the home décor and lifestyle brand. She joins from Nykaa, where she served as senior vice president and business head for Kay Beauty, leading the brand’s end-to-end P&L operations across India, the UK … Read more
Storytellers 101 Communications has appointed Akshat Jain as managing director, reinforcing its leadership team as the agency enters a new phase of growth. With nearly two decades of experience across strategic communications, reputation management and media relations, Jain joins from Weber Shandwick India, where he led key mobility and corporate mandates. In his new role, … Read more
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