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TechnoSport, one of India’s fastest-growing activewear brands, has introduced a refreshed brand identity as it accelerates expansion across retail, digital, and marketplace channels. The update marks a key milestone in the company’s growth journey, aligning its visual identity with its evolving scale and ambition. At the centre of the refresh is a redesigned wordmark featuring … Read more
Bhavya Singh has been appointed as Head of B2B and Enterprise Marketing, India at AMD, where she will lead strategic initiatives to drive growth through AI-led marketing, customer engagement, and data-driven strategies. With a strong background spanning leadership roles at Amazon, HP, Oracle, McGraw Hill, and HCLTech, she brings deep expertise in enterprise marketing, digital … Read more
Kalyan Jewellers has launched a new Gudi Padwa campaign film featuring Pooja Sawant, focusing on the subtle evolution of relationships within Indian families. Set against the backdrop of the festive occasion, the campaign moves beyond traditional celebrations to highlight emotional connections and changing family dynamics. The film centres on the relationship between a woman and … Read more
Lufthansa has launched a large-scale, immersive out-of-home (OOH) campaign across India in collaboration with WPP Media, bringing its global brand philosophy- “Every journey is a new beginning. All it takes is a yes”-to life in a visually striking and experiential manner. Moving beyond traditional billboards, the campaign transforms urban spaces into interactive touchpoints that blend … Read more
Crocs has partnered with KL Rahul as its brand ambassador, marking the cricketer’s first association with the footwear brand in India. Alongside the announcement, Crocs has launched its new campaign, ‘Play Hard. Rest Easy,’ conceptualised by Daftar Creative Room, aimed at strengthening its connection with sports enthusiasts and male consumers. Video Link: https://www.instagram.com/reel/DWBAZtdjHWQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around … Read more
SMART Bazaar has launched a new Eid campaign film that explores the deeper meaning of ‘Barkat’, moving beyond its traditional association with material abundance to focus on emotional richness and togetherness. Part of the brand’s ongoing ‘SMART Bazaar ke SMART Parivaar’ platform, the campaign reflects a shift from transactional retail messaging to storytelling rooted in … Read more
Abhinav Rastogi has been elevated to Global Marketing Director for YouTube Shopping, where he will lead worldwide marketing efforts for the platform’s creator-led commerce ecosystem. Based in Singapore, he will focus on building the creator-commerce narrative, expanding into new markets, and driving growth across key global regions. With over a decade at Google and extensive … Read more
Sunaina Haldar steps into her role as Director – Marketing at Faber-Castell India, beginning an energising new chapter with the iconic brand. From engaging with consumers and retailers to visiting the Goa factory, she is already immersing herself in the brand’s legacy and craftsmanship. Excited by the evolution of the stationery category into a space … Read more
Priyanka Chetal Sharma embarks on a new chapter with Mastercard as Managing Consultant – Marketing, bringing with her a strong track record in driving marketing and growth within the banking sector. As she transitions into this role, she looks forward to leveraging her experience to tackle broader strategic challenges and create truly #priceless outcomes.
foundit has unveiled the second film in its ongoing ‘Boss Aaj Kal’ campaign, featuring Indian cricketer Jasprit Bumrah. Building on the campaign’s central idea, the new film uses humour to explore how increased access to job opportunities can reshape workplace dynamics and influence employer-employee relationships. The narrative highlights a simple yet powerful insight-when professionals have … Read more
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