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Mankind Pharma has unveiled a new campaign for its Ayurvedic antacid brand Gas-O-Fast featuring veteran actor Rakesh Bedi as the brand’s latest face. The campaign uses humour and relatable food habits to position the brand as a quick solution for post-meal discomfort. Built around the insight that Indians rarely hold back when it comes to enjoying food, the campaign introduces … Read more
Dua Lipa has filed a lawsuit against Samsung Electronics in a California federal court, accusing the company of using her image without authorisation on television packaging. According to the legal filing, the singer is seeking damages of at least $15 million over alleged violations related to copyright, trademark, and publicity rights. The lawsuit claims Samsung used a copyrighted … Read more
The Delhi High Court has granted interim personality rights protection to Aman Gupta in a significant ruling involving AI misuse, deepfakes, fake endorsements, and digital impersonation. The ex parte ad interim injunction, passed on May 7, 2026, restrains more than 44 defendants from using Gupta’s name, image, voice, likeness, or overall persona without authorisation. The order covers a wide … Read more
Nua has partnered with Enormous Brands for a new digital campaign that brings attention to an often overlooked aspect of period care – pad irritation. Through a series of humorous and relatable films, the campaign explores how physical discomfort during periods can influence mood, reactions, and everyday interactions. Video 1 : https://www.youtube.com/watch?v=_sxDpDifZIc&t=1s Video 2: https://www.youtube.com/watch?v=9HVdbE89T6A Video 3: https://www.youtube.com/watch?v=M7rdQ3ErNJ4 … Read more
Myntra has launched a fresh digital campaign titled Blame it on Myntra, featuring actor Lakshya Lalwani and filmmaker Sandeep Reddy Vanga. Conceptualised by Mumbai-based creative agency Manja, the campaign uses humour and storytelling to showcase how trend-driven fashion is increasingly influencing consumers beyond metropolitan cities. Video Link: https://www.youtube.com/watch?v=GStSPw9CjYs&t=36s The ad film follows Vanga, who is preparing for a film set in … Read more
Mondelez India has introduced a new variant of Oreo in India with the launch of Oreo Golden, adding a vanilla-inspired twist to the brand’s iconic cookie range. The new offering features golden vanilla biscuits paired with a smooth vanilla crème filling, bringing a lighter and more playful flavour profile to the classic Oreo experience. Video: https://www.youtube.com/watch?v=rTPqAzf_PUg To support … Read more
Elephant has appointed Kedar Parundekar as chief growth officer, strengthening its leadership as it expands globally following the launch of its Asia Pacific hub in Singapore. With nearly two decades of experience across firms like Blue Marlin and Design Bridge, Parundekar will lead growth strategy, deepen client partnerships, and drive the consultancy’s expansion across India … Read more
Goafest 2026 is set to witness participation from CEOs, CMOs, and senior brand executives representing more than 50 leading companies across industries, reinforcing its position as one of India’s largest gatherings for the advertising, marketing, and media ecosystem. The upcoming edition of the festival will bring together key decision-makers from major brands including Acko, Adani Group, Ajio, boAt, Britannia, Coca-Cola India, Flipkart, Google, Hindustan Unilever, ITC … Read more
DreamSetGo has rolled out a new creator-led digital campaign featuring comedian Tanmay Bhatt, former Indian cricket captain Sourav Ganguly, and actor Ayush Mehra. The campaign uses humour and casual storytelling to highlight the growing appeal of live sports and immersive fan experiences. Video Link: https://www.instagram.com/reel/DYFDGKKMhu6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Barcode Entertainment, the film is built around a playful game of Never Have I … Read more
Sparx has unveiled its new Summer Swag campaign starring popular internet personalities Raghu and Rajiv to promote its latest shoe-style sandals collection. Video Link: https://www.instagram.com/reel/DYG7zvMNrvO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around the playful question, “Yeh shoe hai ya sandal?”, the digital campaign taps into the duo’s signature banter and comic chemistry to create engaging conversations around the hybrid footwear category. The campaign films feature exaggerated arguments and … Read more
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