Newsroom 
Affle reported robust financial growth for both the March quarter and the full fiscal year 2026, driven by increasing demand for AI-led, performance-based digital advertising solutions across domestic and international markets. The adtech company posted a 20.3% rise in quarterly revenue to Rs 724.4 crore for the quarter ended March 31, compared to Rs 602.3 crore … Read more
Ambuja Cements is ramping up investments in branding, advertising, and premium product promotion as the company sharpens its focus on improving margins amid rising competition and softer market demand in the cement industry. During its recent earnings call, company executives highlighted that future growth will rely not only on capacity expansion but also on strengthening brand … Read more
HEINEKEN has announced a major overhaul of its global marketing agency structure following a comprehensive ecosystem review, retaining dentsu as its global media partner while streamlining creative and production responsibilities across a smaller group of agencies. The restructuring is part of the brewer’s broader EverGreen 2030 Growth Strategy and ongoing commercial transformation efforts aimed at building a more … Read more
Samantha Jacobson is set to join OpenAI as Vice President of Partnerships (Monetization) after stepping down as Chief Strategy Officer at The Trade Desk. In her new role, Jacobson will lead monetization partnerships across advertising, distribution, platform infrastructure, and emerging business models. She will report to Torben Severson, Vice President and Head of Global Business … Read more
Mehak Gulati has stepped down as Chief Brand Officer at Airtel after a 7-year stint with the company. She was elevated to the role in October 2023 and also served as AI Transformation Lead during her tenure. Before joining Airtel, she spent eight years at Unilever, building her expertise in brand and marketing leadership.
Every year, Mother’s Day campaigns attempt to capture the emotion, warmth, and sacrifices associated with motherhood. But in 2026, brands seem to be moving beyond traditional gratitude-led storytelling and are instead focusing on something deeper – recognising mothers as individuals who deserve care, rest, identity, and emotional acknowledgment beyond their everyday responsibilities. This year’s campaigns … Read more
Rohit Sharma is all set to step into the entertainment space as Sony Pictures Networks India (SPNI) unveiled a new teaser announcing the World Cup-winning captain’s upcoming debut on its flagship platforms, Sony Entertainment Television and Sony LIV. Teaser Link: https://www.instagram.com/reel/DYE-4fHq8vh/?igsh=MXAydjRzc3RqanBpaw== Released across Sony’s television, digital, and social media channels, the teaser has already generated significant buzz among fans and viewers, … Read more
McDonald’s India – North and East has rolled out a heartfelt Mother’s Day campaign titled Every mother deserves a break, recognising the everyday efforts mothers put into managing their homes and families. Through an emotional digital film, the brand highlights the often-overlooked reality of motherhood and encourages families to give mothers some well-earned personal time. Link: https://www.youtube.com/shorts/TKC_LiVuCSY … Read more
Flipkart has launched a new summer campaign titled Too Hot to Handle, Uncle ahead of its SASA LELE half-yearly sale beginning May 9, 2026. The campaign uses humour and familiar family situations to connect with audiences dealing with the intense summer heat across the country. Video: https://www.youtube.com/watch?v=YaszrLnUx9E Created by 22feet Tribal Worldwide, the campaign film revolves around a relatable … Read more
IRTH, the handbag label from Titan Company, has launched its latest campaign titled Always a Little Ready, focusing on the role handbags play in women’s everyday lives and routines. The campaign highlights how handbags go beyond fashion accessories to become personal spaces that carry essentials, memories, and everyday necessities. Video: https://www.youtube.com/watch?v=JgPMR4X47c4 The film portrays women navigating different … Read more
All Rights Reserved @2025ViralVault
