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AD by Arvind has unveiled its Spring Summer 2026 menswear collection, Raghav’s Collection X Urban Pause 2.0, in collaboration with actor and youth icon Raghav Juyal. Designed for the modern urban man, the collection focuses on breathable fabrics, relaxed fits, and versatile silhouettes that seamlessly transition between work and leisure. Rooted in the brand’s philosophy, … Read more
Gujarat Titans have introduced a fully digital ticketing system for IPL 2026, aiming to deliver a smoother and more efficient matchday experience for fans at the Narendra Modi Stadium in Ahmedabad. Tickets for all home matches are now available exclusively via BookMyShow and the Titans FAM app. Moving away from physical tickets, the franchise has … Read more
Pexpo, an Indian brand known for sustainable steel hydration products, has entered the lifestyle segment with the launch of GO24-an outdoor-focused hydration brand designed for Gen Z and young consumers. In collaboration with Sony YAY!, the brand brings globally loved characters like Shin-chan and Naruto into everyday products, blending pop culture with functionality. GO24 marks … Read more
Adobe and NVIDIA have entered into a strategic partnership aimed at transforming how creative and marketing workflows operate in the age of artificial intelligence. By combining Adobe’s creative ecosystem with NVIDIA’s advanced AI computing capabilities, the collaboration seeks to build smarter, faster, and more scalable content production systems. At the core of this partnership is … Read more
Dabur has introduced ‘Miswaknama’, a digital-first, influencer-led content IP for its Dabur Meswak toothpaste, aiming to reposition the Miswak ingredient through a culturally rich and storytelling-driven approach. Video Link: https://www.instagram.com/reel/DVtJg9FAyTG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The initiative moves beyond traditional product communication by adopting a travel and culture-led format, where regional creators explore the presence of the Miswak tree across … Read more
Applause Entertainment, part of the Aditya Birla Group, has entered into an exclusive partnership with Story TV to develop a slate of premium microdramas, marking a strategic move into the rapidly growing short-form content space. The collaboration aims to create mobile-first storytelling formats, catering to evolving audience preferences shaped by shorter attention spans and increased … Read more
Digital marketing agency PROHED has secured the performance marketing mandate for Vianaar, a developer known for its design-led luxury villas and apartments. The partnership will focus on driving qualified leads and customer acquisition across Vianaar’s premium real estate offerings. Under the mandate, PROHED will manage full-funnel performance marketing across key digital platforms, including search and … Read more
Jalaj Malhotra has taken on a new role as Lead – National Trade Marketing at Bajaj Consumer Care, bringing his experience from BCCL, Philip Morris, and Tata Consumer to drive strategic trade marketing initiatives nationwide.
Flipkart has launched a new campaign featuring two television commercials focused on its fashion and home categories, reinforcing its positioning around discovery-led shopping. Conceptualised by Leo Burnett, the films capture how modern consumers often discover products organically rather than through planned purchases. The campaign is built on the insight that shopping today is increasingly influenced … Read more
Aqualogica, the Gen Z-focused skincare brand from Honasa Consumer’s portfolio, has announced influencer Apoorva Mukhija, popularly known as Rebel Kid, as the brand ambassador for its sunscreen category. The announcement is accompanied by a new digital film that highlights the brand’s lightweight sunscreen range. Set against a vibrant poolside backdrop, the campaign features a playful … Read more
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