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Himalaya BabyCare highlights motherhood’s emotional journey in new campaign

Himalaya BabyCare has unveiled a new digital campaign for Mother’s Day that celebrates the emotional milestones shared between mothers and their children. Set to the timeless lullaby Chanda Hai Tu, the film captures the heartfelt moments that define a mother’s journey through parenting. Video: https://www.youtube.com/watch?v=1jnm0uRDCJg The campaign follows a mother getting her daughter ready for her first … Read more

ConfirmTkt bets on AI and Virat Kohli – to fix train waitlists

For millions of Indian train travellers, a waitlisted ticket is one of life’s more reliable frustrations. ConfirmTkt thinks conversational AI can fix that – and it’s brought RCB’s star lineup to make the case. Video: https://www.youtube.com/watch?v=FFUc5_Y_GrI ConfirmTkt, India’s leading train-ticketing platform, has launched AI Seat Finder – powered by TARA, an AI-native agent developed by … Read more

Ogilvy appoints Abhishek Banerjee as Senior Vice President in Mumbai

Ogilvy has appointed Abhishek Banerjee as Senior Vice President in Mumbai, where he will lead marquee accounts including Tata Motors, CEAT, Cipla and L&T. Banerjee rejoins the agency after previously serving for over 11 years at Ogilvy in client servicing leadership roles. Before this, he was Head of Business at Publicis Worldwide Vietnam, overseeing Publicis … Read more

Mahendra Singh Chauhan joins WPP Media as West Lead – Experiential Marketing

Mahendra Singh Chauhan has joined WPP Media as West Lead – Experiential Marketing at WPP India. He announced the development through a LinkedIn post. Prior to this, Chauhan served as Director Investment at MediaCom for over two years. He also spent nearly five years at Wavemaker in roles including Associate Business Director and Investment Group … Read more

GoaFresh Expands at Goafest 2026 with Stronger Focus on Emerging Talent

Goafest 2026 is set to return with an expanded edition of GoaFresh, its dedicated initiative aimed at nurturing and connecting the next generation of talent with India’s advertising, media, and marketing industry. Now in its second year, GoaFresh has evolved into a significant platform that bridges academia and industry by offering students direct exposure to top … Read more