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Affinity Global concluded the APAC chapter of its industry platform ‘Affinity Connect 2026’ with its Mumbai edition, bringing together brands, agencies and ecosystem partners for discussions, networking and collaboration. The Mumbai event marked the final leg of the platform’s APAC journey, following earlier editions held in Indonesia and Malaysia. Positioned as a space for meaningful … Read more
Arun Sriram has been appointed as Chief Marketing Officer at Nippo. Bringing over 16 years of experience across FMCG, startups, and digital growth, he joins from iD Fresh Food, where he led key categories, and has previously co-founded PinkBlue.in and worked with ITC Limited.
Flipkart has rolled out a new campaign around the harvest festival of Ugadi, celebrated across Andhra Pradesh, Telangana and Karnataka, by tapping into the familiar debate around its pronunciation-Ugadi or Yugadi. The campaign uses humour and cultural nuance to create a relatable and engaging festive narrative. Conceptualized by 22feet, the campaign is built on a … Read more
Joywin Fernandes has stepped into a new role as Head of Media, Digital & E-commerce at Danone India. With a rich background spanning brands like Mondelez, McDonald’s, and Madison Communication, he brings deep expertise in digital, media, and brand growth to drive Danone’s next phase of transformation.
Anita Kotwani has joined Zoo Media as Senior Partner – Growth, bringing with her a powerhouse pedigree and extensive leadership experience. In this elevated role, she is expected to drive strategic growth initiatives, strengthen client partnerships, and accelerate the company’s expansion with a sharp focus on innovation and impact.
Lux Cozi has introduced its latest campaign to promote Cozi Micro Modal, a new addition to its premium innerwear range, featuring brand ambassador Varun Dhawan. The campaign focuses on highlighting the fabric’s comfort-driven attributes through a candid and engaging storytelling format. Built around behind-the-scenes moments from a shoot, the campaign adopts a relaxed and unscripted … Read more
The Karnataka Legislative Assembly has passed the Karnataka Municipalities and Certain Other Law (Amendment) Bill, 2026, enabling urban local bodies (ULBs) to regulate advertisements and levy fees more effectively. The move is aimed at addressing the growing issue of unauthorised hoardings while strengthening revenue collection for civic bodies. The amendment updates provisions under the Karnataka … Read more
NPCI BHIM Services Limited has appointed Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App, marking a strategic move to strengthen user trust and accelerate the platform’s next phase of growth. The partnership brings together two entities known for reliability, simplicity and consistency. While BHIM has played a key role in enabling … Read more
Global apparel retailer UNIQLO India has onboarded Indian cricketer Jasprit Bumrah as its new brand endorser, marking a strategic move to strengthen its connection with Indian consumers. The partnership is accompanied by a new campaign that brings alive the brand’s LifeWear philosophy, centred on simplicity, quality and everyday comfort. The campaign film showcases Bumrah in … Read more
Prime Video has announced its upcoming Prime Original film ‘Mess’, marking the second collaboration with Hrithik Roshan’s HRX Films after the previously announced thriller series Storm. The film will be produced by Hrithik Roshan and Eshaan Roshan under HRX Films (a division of FilmKraft Productions), in association with Rajesh A Krishnan’s Soda Films Lab. Directed … Read more
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