Wieden+Kennedy Mexico’s Chief Creative Officer, Jessica Apellaniz, has been named Jury Chair for the newly launched Social Content & Influencer Marketing category at the ABBY Awards 2026 Powered by The One Club | The One Show. The prestigious event will unfold at Goafest 2026, May 20-22, at Taj Cidade de Goa Horizon.
As W+K Mexico’s inaugural CCO since the Mexico City office opened in 2023, Apellaniz has shaped its creative vision from scratch. She helms all agency work, collaborating with heavyweights like Nike, Ford, Uber, and AB InBev to craft culturally resonant ideas.
Prior to W+K, she was CCO for Latin America at Ogilvy, steering regional teams to triumphs for Coca-Cola, KFC, Mondelez, Mazda, American Express, Nestlé, and others. Her tenure drove Cannes Lions, D&AD, and One Show accolades, earning Ogilvy Latin America the 2022 Regional Network of the Year title.
Apellaniz’s creative journey began as a producer, including at MTV LATAM, before pivoting to copywriting. As one of Latin America’s rare female regional creative leaders and a mother of two, she champions diverse teams that mirror reality, advocating for industry balance and inclusion.
Her role elevates the ABBY Awards with global expertise, underscoring social content and influencer marketing’s rising stature in advertising. This appointment highlights the category’s evolution as a key creative force.
The ABBY Awards 2026 Powered by The One Club | The One Show forms a highlight of Goafest 2026 at Taj Cidade de Goa Horizon, May 20-22.
