Just In Time, India’s largest retailer of international watch brands, has launched a new campaign featuring brand ambassador Ayushmann Khurrana alongside actor Sara Ali Khan. The collaboration coincides with the theatrical release of Pati, Patni Aur Woh Do and brings together entertainment, fashion, and modern lifestyle storytelling.
Video: https://www.youtube.com/watch?v=kXAfRfqZPmo
The campaign captures the playful and contemporary energy associated with the film while highlighting watches as an essential part of everyday personal style. Through the association, Just In Time aims to strengthen its connection with young, style-conscious consumers looking for premium global watch brands that complement modern fashion and lifestyles.
Ayushmann Khurrana continues his long-standing association with the brand, reinforcing its versatile and contemporary positioning, while Sara Ali Khan adds a youthful and vibrant appeal to the campaign. Together, the duo brings a relatable and engaging dynamic that aligns with the brand’s evolving identity.
Commenting on the campaign, Ronak Shah, CEO of Just In Time, said the collaboration reflects the brand’s focus on partnering with personalities and stories that resonate with today’s audiences. He added that the chemistry between Ayushmann and Sara, combined with the film’s modern appeal, creates a natural fit for the brand.
The campaign is currently live across Just In Time’s digital platforms including YouTube and Instagram.
Directed by Mudassar Aziz and produced by T-Series Films and B.R. Studios, Pati, Patni Aur Woh Do released in cinemas on May 15, 2026.
