PepsiCo India has entered the stick-format potato snack segment with the launch of Lay’s Mini Stix, a product designed to tap into India’s fast-evolving on-the-go snacking culture.
The new offering brings together Lay’s signature potato base with a stick-style format, delivering what the company describes as a more intense crunch and a distinct texture – while staying anchored in fusion-inspired masala flavours familiar to Indian palates.
The launch also marks a first for the brand in India: a horizontal pack format, purpose-built for portability and convenience-driven consumption occasions.
Saakshi Verma Menon, speaking on the strategic intent behind the launch, noted that PepsiCo India’s growth approach is driven by closely reading consumer behaviour. She positioned Lay’s Mini Stix as an example of proactive innovation – reimagining the brand’s potato heritage to unlock entirely new snacking moments, rather than simply following market trends.
Aastha Bhasin, who led the product’s creative direction, said the goal was to elevate what consumers already love about Lay’s by introducing a fresh texture dimension without straying from recognisable flavours. She described Mini Stix as a fun, shareable product that adds a new layer to everyday snacking.
Lay’s Mini Stix will initially roll out across North, East, and West India, available in accessible price points of ₹5 and ₹10 – keeping the product within reach of a wide consumer base and reinforcing PepsiCo’s mass-market ambitions in the competitive Indian snacks category.
