Škoda Auto India isn’t just claiming performance supremacy – it’s putting it on the clock. The carmaker has launched ‘G.O.A.T – Greatest On A Track’, a bold new brand campaign built around its motorsport heritage and the performance credentials of its India lineup. And it opened with a statement: a record-breaking multi-car relay at the … Read more
Symphony has found a clever way to sell silence – by wrapping it in maximum drama. The air cooler brand has launched ‘Garmi: Ek Agnipariksha’, a three-part branded micro-drama series for its Silenzo air cooler, created in partnership with agency Social Panga. The campaign leans hard into the beloved tropes of Indian daily soaps – … Read more
Amazon.in is significantly expanding its premium beauty portfolio, with plans to onboard over 100 international brands in 2026, responding to a sharp rise in demand for global beauty and grooming products across India. The upcoming roster includes marquee names such as Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, La Roche-Posay, Eucerin, and Paula’s … Read more
The surrender of multiple Radio Nasha frequencies by HT Media Group has reignited urgent concerns about the viability of India’s private FM radio industry, with Red FM’s Nisha Narayanan calling it a “long overdue wake-up call” for the government and policymakers. Narayanan, reacting via LinkedIn, stressed that this is not an isolated development but part … Read more
Parle Products has transformed a recent diplomatic viral moment into a large-scale brand storytelling opportunity for its confectionery brand Melody, following the widespread attention generated after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni during their meeting in Rome. The interaction, which quickly gained traction across social media platforms, brought … Read more
Anu Gupta has been elevated to Chief Transformation Officer at Starbucks. Previously serving as SVP – Strategic Planning and Finance, Gupta announced her new role on LinkedIn, expressing excitement about driving transformation and business impact. She brings extensive experience in strategy, operational innovation, and turnaround leadership.
Rajneesh Bolia has been elevated to Chief Innovation Officer at Ogilvy India after serving as National Head – Creative Technology. Sharing the update on LinkedIn, Bolia reflected on his seven-year journey with the agency and highlighted how creative technology and innovation are becoming central to the future of advertising and business solutions.
The ABBY Awards 2026 at Goafest concluded with a commanding display of creative firepower, as Leo India, Publicis Groupe, and Enormous emerged as the standout winners across the night’s most coveted categories. From a pool of 499 shortlisted entries spanning 129-plus unique brands, 367 received recognition – evaluated by 115 judges and 12 jury chairs. … Read more
Goafest 2026 wrapped up its third and final day on a resounding high, closing with a powerful mix of industry discourse, cultural commentary, live entertainment, and creative celebration. The afternoon opened with a high-energy performance by Bollywood singer Neeti Mohan, setting a vibrant tone before the sessions resumed. Eugene Cheong of Euge Publishing delivered a … Read more
PepsiCo India has entered the stick-format potato snack segment with the launch of Lay’s Mini Stix, a product designed to tap into India’s fast-evolving on-the-go snacking culture. The new offering brings together Lay’s signature potato base with a stick-style format, delivering what the company describes as a more intense crunch and a distinct texture – … Read more
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