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Spykar has unveiled its latest denim fit, Ikemen, with a high-energy campaign titled ‘Stay Hip, Stay Loose’, fronted by actor Vidyut Jammwal. The launch taps into a growing cultural shift where younger audiences are embracing relaxed silhouettes over traditional slim fits. Inspired by the global revival of 90s fashion, Ikemen reflects the rising popularity of … Read more
Harlequin has partnered with Dashverse in a multi-year collaboration to transform classic romance novels into animated, mobile-first microdrama series. The deal includes a 40-title slate, reimagining Harlequin’s iconic love stories into short, serialized formats designed for today’s fast-scrolling, short-form content audience. The rollout begins in April with A Fairy-Tail Ending by Catherine Mann, marking the … Read more
L’Oréal has completed its acquisition of Kering Beauté, marking a significant expansion of its luxury portfolio and deepening its strategic alliance with Kering. The deal includes the addition of the House of Creed-one of the world’s most prestigious fragrance brands-along with the signing of exclusive 50-year licences to create, develop, and distribute beauty and fragrance … Read more
Fiesta India Condoms, an international brand from DKT India, has officially entered the Indian market with its latest campaign, ‘Unwrap the Fun’, signalling a shift in how the sexual wellness category is communicated. Already present in over 20 global markets, Fiesta aims to move beyond traditional, functional messaging and introduce a more expressive, confident, and … Read more
Rohan Mehta has been appointed Chief Transformation Officer at Omnicom Advertising India, marking a new group-wide leadership role after 14 years of building Kinnect. He will focus on integrating capabilities across agencies like BBDO, TBWA\Lintas, McCann, Mudra, and 22Feet Tribal, with the aim of creating scalable, unified solutions and driving stronger impact for clients across … Read more
Myntra is set for a leadership change as CEO Nandita Sinha prepares to step down. Her exit marks the end of an era, opening the door for new leadership to steer the fashion e-commerce giant into its next phase of growth.
Publicis Groupe has announced a definitive agreement to acquire 160over90, marking a major step in strengthening its sports and culture marketing capabilities. The agency, currently a division of WME Group, will integrate into Publicis Sports and report to Suzy Deering. With over 670 employees across the US, UK, EMEA, and APAC, 160over90 brings deep expertise … Read more
Sharon Pais, currently heading Flipkart Fashion and formerly Myntra’s CBO, is set to be promoted to lead Flipkart’s entire fashion e-commerce business, according to sources. Her deep experience in the online fashion space positions her to drive growth and strengthen Flipkart’s presence in the competitive fashion market.
Varun J Bansal has announced that he is joining Kinnect as Vice President of Growth and Strategy. In this role, he will focus on steering strategic initiatives and driving business growth, leveraging his experience to strengthen the agency’s market position and deliver impactful results.
The Ad Club has announced the appointment of three of India’s leading creative minds-Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy-as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show. The trio will lead judging across AV Film (TV), AV Film (Digital & OTT), and Direct categories, respectively. Rajdeepak … Read more
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