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KFC India has appointed Souradip Sarkar as Head – Growth & Market Planning. Prior to this, he worked at Blinkit as Associate Director & Head (Growth and Expansion) – New Formats + Bistro, where he focused on scaling growth and expansion strategies.
OpenAI has appointed Colin Fleming as Chief Marketing Officer, Business. In his new role, Fleming will lead business marketing initiatives and help strengthen OpenAI’s global brand and enterprise presence.
Visa India has appointed Bollywood superstar Shah Rukh Khan as its brand ambassador, signalling a deliberate strategic pivot in the global payments major’s marketing approach as competition intensifies across India’s fast-growing digital payments landscape. The move marks a notable departure from Visa’s sports-led endorsement strategy in India. The brand previously partnered with badminton champion P.V. … Read more
Coca-Cola India has launched ‘Coca-Cola Halftime Surprise’, an AI-powered consumer engagement campaign developed in collaboration with Google and built on the Google Gemini platform – marking a significant step in the brand’s push toward interactive, technology-led marketing. The campaign invites consumers to scan QR codes on select Coca-Cola packs, unlocking three distinct AI-led interactive journeys … Read more
Jindal Stainless has appointed Hakuhodo India as its creative partner, entrusting the agency with a full-spectrum integrated marketing mandate spanning brand strategy, creative development, consumer campaigns, and retail communication. The scope of work covers television, digital, social media, out-of-home, and print – with a clear focus on strengthening brand recall and expanding consumer reach as … Read more
Meta has formally entered the next phase of its monetisation strategy, launching paid subscription plans across Instagram, Facebook, and WhatsApp in a significant move away from its traditionally advertising-dependent revenue model. Instagram Plus and Facebook Plus are priced at $3.99 per month each, while WhatsApp Plus is available at $2.99 per month. The plans offer … Read more
Delhi-based footwear brand Asian Footwears has launched a new digital campaign featuring actor-comedian Sunil Grover, blending humour, music, and an unexpected cultural setting to spotlight the brand’s comfort credentials. Set against the backdrop of a fictional Qawwali Night, the campaign features Grover in full performance mode as a qawwali singer, weaving references to Asian Footwears’ … Read more
WPP Media has elevated Jaison Dsouza to Senior Director. He has been with the agency for nearly four years and previously served as Director-Digital, leading teams across Search, Social, Programmatic and Ad Ops. Before joining WPP Media in 2022, Dsouza worked at Initiative and Omnicom Media Group.
DS Group has announced an exclusive partnership with British dessert brand Ben’s Cookies, marking the Oxford-born brand’s official entry into the Indian market. Established in 1983 at Oxford’s Covered Market, Ben’s Cookies has built its reputation on freshly baked cookies and a distinctive “bakery-first” retail philosophy centred on in-store baking and same-day fresh preparation. The … Read more
The Advertising Standards Council of India (ASCI) has recorded a significant rise in advertising violations, reviewing 11,581 cases in FY 2025-26 – a 21% increase over the previous year – pertaining to 9,841 advertisements, up 37% year-on-year. A striking 98% of scrutinised ads required modification. Offshore betting emerged as the most violative sector with 6,933 … Read more
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