Newsroom

Stayfree and Menstrupedia commemorated World Menstrual Hygiene Day with a collaborative awareness event held at Narayana Business School (NBS) in Ahmedabad, bringing together marketing professionals, academicians, industry representatives, social workers, and students to advance dialogue around menstrual health and hygiene. Video Link: https://www.instagram.com/reel/DY4eWcihxr5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The event centred on dismantling persistent social stigma surrounding menstruation and fostering … Read more

Mother’s Recipe has unveiled a new national campaign for its pickle range, developed in partnership with 82.5 Communications (WPP Group), alongside a significant packaging overhaul marking the brand’s first major visual identity update since the portfolio’s launch. The campaign spotlights the rich diversity of regional pickle-making traditions across India, drawing on the emotional truth that … Read more

Lingerie, sleepwear, and personal care brand Clovia marked Menstrual Hygiene Day with a bold and unconventional workplace initiative – a live menstrual cramp simulation experience designed to spark honest, open conversations around period pain and menstrual wellness. Video Link: https://www.instagram.com/reel/DY2OJOTzhl7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Hosted at Clovia’s corporate office, the initiative brought together employees from across teams to physically … Read more

Pee Safe has launched #PlayInComfort, a Menstrual Hygiene Day campaign featuring Indian cricket star Smriti Mandhana, aimed at addressing one of sport’s most overlooked challenges – menstruation-related dropout among adolescent girls. The initiative shines a light on the silent barriers that cause young girls to step away from sports once they begin menstruating. Menstrual discomfort, … Read more