Newsroom 
ZOFF Foods is expanding its “Know The Brand” campaign with Bollywood actor Shilpa Shetty joining as Brand Ambassador, deepening the brand’s focus on spice quality and consumer awareness. Building on earlier conversations around adulteration, the campaign encourages consumers to look beyond price, familiar packaging and brand recognition when deciding what to bring into their kitchens. … Read more
Chitale Bandhu has launched a three-film campaign featuring Sachin Tendulkar, built around the thought “Sacchai Bhi, Acchai Bhi.” The campaign spotlights three of the brand’s flagship products: Bakarwadi, Kaju Katli and its range of five Chivdas. The films focus on ingredients and preparation, highlighting that Bakarwadi and Chivda are made without palm oil, while Kaju … Read more
Tanishq has started advertising on ChatGPT Ads in India, marking a first for the jewellery category in the country. The brand is using the platform to reach high-intent consumers for its Gold Exchange and Rivaah by Tanishq campaigns. Tanishq has long run a Gold Exchange Programme in India, offering consumers a reliable and transparent way … Read more
Heineken 0.0 is bringing Formula 1 fans together through its “Ultimate Race Fans Mixers,” a series of race-day events unfolding across Mumbai, Gurgaon and Kolkata. The mixers are scheduled for September 26, timed alongside the Formula 1 Qatar Airways Azerbaijan Grand Prix 2026, with actor Arjun Kapoor set to join fans at the Mumbai edition. … Read more
Santosh Mishra has joined dentsu India as Managing Partner – Client Management, reporting to Ajay Gupte, COO, South Asia. With over 18 years of experience, Mishra will focus on key client relationships and bringing together dentsu’s media, creative, data and technology capabilities.
Beats by Dre has rolled out a new campaign, “Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner,” featuring the model alongside multiple versions of herself to introduce the brand’s new flagship over-ear headphones. The Beats 360 marks the brand’s first move into interchangeable ear cushions and headband cushions, letting users switch … Read more
Cashfree has launched its festive campaign, “Mithai Joint Family,” featuring comedian Biswa Kalyan Rath, using the familiar soan papdi joke to question why merchants default to certain payment gateway choices without looking deeper. The film draws a parallel between soan papdi, the sweet routinely passed from household to household during Diwali but rarely eaten, and … Read more
Joy Personal Care has appointed actor Tamannaah Bhatia to lead its lotion and cream portfolio, with the association centred on the brand’s Honey & Almonds Deep Nourishing Body Lotion. The partnership will roll out through a multi-platform campaign spanning television, digital and social media, built around Joy Personal Care’s “Beautiful by Nature” philosophy, which aims … Read more
WPP OpenDoor and Snapchat India are bringing Prime Video’s historical series The Revolutionaries closer to Gen Z through creators, AR and immersive storytelling. Ahead of the series premiere, the partners hosted an interactive Creator Watch Party at Snapchat’s Mumbai headquarters, bringing together cast members Pratibha Ranta, Bhuvan Bam, Rohit Saraf and Gurfateh Pirzada with Gen … Read more
Rajat Sharma, Chairman and Editor-in-Chief of India TV, has been unanimously re-elected President of the News Broadcasters and Digital Association (NBDA) for 2026-27, following a meeting of the board of directors. The board reaffirmed its full confidence in Sharma’s continued leadership of the apex body. NBDA currently represents 29 leading news and current affairs broadcasters, … Read more