Newsroom 
Beats by Dre has rolled out a new campaign, “Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner,” featuring the model alongside multiple versions of herself to introduce the brand’s new flagship over-ear headphones. The Beats 360 marks the brand’s first move into interchangeable ear cushions and headband cushions, letting users switch … Read more
Cashfree has launched its festive campaign, “Mithai Joint Family,” featuring comedian Biswa Kalyan Rath, using the familiar soan papdi joke to question why merchants default to certain payment gateway choices without looking deeper. The film draws a parallel between soan papdi, the sweet routinely passed from household to household during Diwali but rarely eaten, and … Read more
Joy Personal Care has appointed actor Tamannaah Bhatia to lead its lotion and cream portfolio, with the association centred on the brand’s Honey & Almonds Deep Nourishing Body Lotion. The partnership will roll out through a multi-platform campaign spanning television, digital and social media, built around Joy Personal Care’s “Beautiful by Nature” philosophy, which aims … Read more
WPP OpenDoor and Snapchat India are bringing Prime Video’s historical series The Revolutionaries closer to Gen Z through creators, AR and immersive storytelling. Ahead of the series premiere, the partners hosted an interactive Creator Watch Party at Snapchat’s Mumbai headquarters, bringing together cast members Pratibha Ranta, Bhuvan Bam, Rohit Saraf and Gurfateh Pirzada with Gen … Read more
Rajat Sharma, Chairman and Editor-in-Chief of India TV, has been unanimously re-elected President of the News Broadcasters and Digital Association (NBDA) for 2026-27, following a meeting of the board of directors. The board reaffirmed its full confidence in Sharma’s continued leadership of the apex body. NBDA currently represents 29 leading news and current affairs broadcasters, … Read more
Everyday personal care products are set to carry a new visual marker, indicating whether they are of vegetarian or non-vegetarian origin, according to a report by India Today. The Central Government has amended the Legal Metrology (Packaged Commodities) Rules, 2011, introducing the labelling requirement with effect from 21 September 2026. Under the amended rules, products … Read more
Ram Gopalakrishnan has joined Vadilal International Business as Chief Executive Officer. He moves to the role from Ethos Pet Brands, where he served as Chief Growth Officer. Gopalakrishnan has previously held leadership roles at Nestlé Health Science, The Clorox Company, Procter & Gamble and Unilever.
Pocket FM has launched a global campaign for Sherpa by Pocket FM, its AI-powered fiction-writing platform, rolling out across San Francisco, Bengaluru and Mumbai. The campaign carries a single idea across multiple formats: AI should help writers build entire fictional worlds, not just generate sentences. Sherpa is a self-evolving agent harness built on custom-trained proprietary … Read more
Long before McLaren became a global motorsport and automotive powerhouse, its story began above a small family service station in Remuera, Auckland. That garage, owned by Bruce McLaren’s parents, Les and Ruth, is where a young Bruce built the car that took him to his first racing victory, and it’s now the inspiration behind McLaren’s … Read more
Vikrant Malik has joined Logitech as Marketing Head, India. In his new role, he will focus on shaping the category, strengthening Logitech’s product portfolio, and driving creativity and innovation in the market.