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YRF Entertainment Names Saugata Mukherjee as Head of Content for Films & Series

YRF Entertainment has appointed Saugata Mukherjee as Head of Content for films and series, reporting to CEO Akshaye Widhani. Mukherjee joins from SonyLIV, where he served as Head of Content and Executive Vice President, leading originals and platform strategy. With prior roles across platform launches and premium content development, he will now spearhead YRF Entertainment’s … Read more

Oracle India Appoints Prabhjot Minhas as Senior Director & Head of Marketing

Oracle India has appointed Prabhjot Minhas as Senior Director and Head of Marketing. She joins from Autodesk, where she served as Head of Marketing for India and SAARC, leading integrated marketing and brand initiatives. With extensive experience in content-led marketing, go-to-market strategy, and demand generation, Minhas will now focus on strengthening brand positioning, accelerating demand … Read more

Saumya Agrawal Named Co-Founder at Clevertize

Clevertize has promoted Saumya Agrawal to co-founder, marking a major leadership milestone as the agency celebrates eight years. Starting as a trainee, Agrawal has led strategy, creative, and tech projects for clients like Swiggy, Flipkart Wholesale, eBay, and Tata Motors. In her new role, she will drive AI-led marketing and creative initiatives across India, the … Read more

CNN-News18 to Decode West Asia Crisis with ‘Fury in the Gulf – War Conclave’

As tensions in West Asia continue to reshape global geopolitics, CNN-News18 is set to host a high-impact event titled ‘Fury in the Gulf – War Conclave’, aimed at decoding the crisis and its far-reaching implications for India. Anchored around the theme ‘Conflict, Consequences, and The Future’, the conclave seeks to cut through misinformation and provide … Read more

Nykaa Moves to Acquire Majority Stake in 82°E Amid Revenue Dip and Strategic Reset

Nykaa is reportedly in talks to acquire a majority stake in actor Deepika Padukone’s skincare brand 82°E, signaling a potential strategic expansion of its growing “House of Nykaa” portfolio. The move comes at a crucial time for the premium skincare label, which has been grappling with declining financial performance. Founded in 2022, 82°E positioned itself … Read more

Tanishq’s ‘Lekhinis’ Campaign Celebrates the Evolving Identity of the Modern Telugu Woman

Tanishq, a leading jewellery brand from Titan Company Limited, has unveiled its latest campaign, ‘Lekhinis’, celebrating the spirit and individuality of the modern Telugu woman. Featuring Olympic medallist P. V. Sindhu, the campaign captures a powerful cultural shift across Telangana and Andhra Pradesh-where ambition and tradition coexist seamlessly. The term ‘Lekhinis’ represents women who are … Read more

Chupa Chups Ends the Wrapper Battle with Playful ‘No More Wrestling’ OOH Campaign

Chupa Chups has transformed a long-standing consumer frustration into a bold creative narrative with its latest out-of-home (OOH) campaign, ‘No More Wrestling’, conceptualised by BBH. The campaign promotes the brand’s redesigned easy-to-open packaging by dramatizing the familiar struggle of unwrapping its lollipops-turning it into an entertaining, culturally inspired story. Drawing from the vibrant world of … Read more