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realme has consolidated its social media mandate with Creativeland Asia, bringing the agency on board to lead and streamline its digital presence. The move comes as the brand looks to strengthen its communication across platforms and maintain a consistent voice in the highly competitive smartphone market. With this partnership, Creativeland Asia will drive realme’s social … Read more
FanCode has reinforced its position as the go-to destination for golf enthusiasts in India by securing exclusive broadcast rights for three of the sport’s most prestigious Major championships-The Masters, the PGA Championship, and the U.S. Open. This marks the second consecutive year that the platform will serve as the “Home of Golf in India,” bringing … Read more
Aditi Roy has joined Akasa Air as Head of Corporate Communications and CSR, after a nine-year stint at Novartis India, where she most recently served as Associate Director – External Engagement and Pharma Communications. Roy brings experience across communications, patient advocacy, and stakeholder engagement, and has previously worked with SPAG Asia, Fleishman-Hillard, Text 100, K2 … Read more
Pankaj Jain has joined The Times of India (Bennett Coleman & Co. Ltd.) as Director – Legal. He brings over 25 years of experience across pharmaceuticals, insurance, and professional services, and joins from AstraZeneca Pharma India, where he served as Head of Legal. In his new role, Jain will lead legal strategy, compliance, litigation, contracts, … Read more
Naturals Ice Cream has partnered with Bombay Sweet Shop to introduce a limited-edition range of summer flavours, bringing together classic favourites with a modern twist. The collaboration features two unique variants-Tender Coconut Naga Chilli and Coffee Fudge Crunch-reimagining Naturals’ signature offerings with creative additions from Bombay Sweet Shop. The new flavours reflect a shared brand … Read more
Crocs India has launched a playful new digital campaign featuring veteran actor Rakesh Bedi, tapping into the growing wave of nostalgia-driven and character-led content. Inspired by his association with Dhurandhar, the campaign blends humor, pop culture, and everyday relatability to create a highly engaging digital moment. Video Link: https://www.instagram.com/reel/DWx72cWDGG6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by One Hand Clap, the … Read more
Zomato has launched a new digital campaign celebrating India’s deep-rooted love for gully cricket, shifting the spotlight from packed stadiums to the streets where the game truly lives. Created in collaboration with Gully Cricket, a digital-first platform focused on street cricket culture, the campaign captures the raw, unfiltered energy of matches played in neighbourhood lanes … Read more
Star Gold executed a high-impact on-air campaign to promote the television premiere of Dhurandhar, using a synchronised glitch disruption across the JioStar network. The activation spanned 20 channels, including movie, general entertainment, and kids networks such as Star Gold, Colors, MTV, Disney, Nick, and Hungama, creating a unified moment of attention across diverse audiences. At … Read more
SixthFactor has introduced BrandIQ, a globally launched AI-powered platform designed to redefine how brands track and understand their digital presence. Built by its AI arm, TheSixth.AI, the platform moves beyond traditional, periodic brand tracking by offering continuous, real-time insights into brand perception across digital ecosystems. BrandIQ aggregates data from four critical areas-AI-generated responses, search performance, … Read more
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the iconic Amul brand, has crossed a landmark ₹1 lakh crore turnover in FY26, registering an 11% growth over the previous year. This milestone reinforces Amul’s position not just as a dairy giant, but as a powerful example of the cooperative model at scale. GCMMF reported … Read more
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