Newsroom 
Rungta Steel has launched a new television commercial that brings Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor together, using a light-hearted exchange to spotlight the strength of its TMT bars. The film uses celebrity charm as the entry point, with the brand’s product credentials following close behind. Set in a brand-room, the film unfolds … Read more
Adobe has officially completed its acquisition of Topaz Labs, an AI company known for video and image enhancement models. Topaz will continue as a standalone brand, while its capabilities are woven directly into the tools creative professionals and enterprises already use. Adobe framed the deal around its mission of empowering everyone to create, giving customers … Read more
Tata Consultancy Services has renewed its title partnership with Jaguar TCS Racing, extending a five-year collaboration and taking on an expanded role as the team’s official AI partner as Formula E moves into its GEN4 era. The renewal builds on a partnership that has already merged digital technology, data, and engineering with the global reach … Read more
Clinic Plus has released a new Daughters’ Day film, extending its #MeriBetiStrong campaign to explore how a daughter can become a source of strength for her mother, rather than the other way around. Built around the thought “Maa ki Majboori nahi, Beti Hoti hai Maa ki Mazbooti,” the film tells the mother-daughter story through the … Read more
Ahead of the festive season, Myntra is rolling out 3X earning opportunities for creators, enabling them to earn triple rewards on content across a wide range of festive styles through its affiliate platforms, including Ultimate GlamClan Affiliate, along with social platforms such as Meta (Instagram and Facebook) and YouTube. To build momentum ahead of the … Read more
ZOFF Foods is expanding its “Know The Brand” campaign with Bollywood actor Shilpa Shetty joining as Brand Ambassador, deepening the brand’s focus on spice quality and consumer awareness. Building on earlier conversations around adulteration, the campaign encourages consumers to look beyond price, familiar packaging and brand recognition when deciding what to bring into their kitchens. … Read more
Chitale Bandhu has launched a three-film campaign featuring Sachin Tendulkar, built around the thought “Sacchai Bhi, Acchai Bhi.” The campaign spotlights three of the brand’s flagship products: Bakarwadi, Kaju Katli and its range of five Chivdas. The films focus on ingredients and preparation, highlighting that Bakarwadi and Chivda are made without palm oil, while Kaju … Read more
Tanishq has started advertising on ChatGPT Ads in India, marking a first for the jewellery category in the country. The brand is using the platform to reach high-intent consumers for its Gold Exchange and Rivaah by Tanishq campaigns. Tanishq has long run a Gold Exchange Programme in India, offering consumers a reliable and transparent way … Read more
Heineken 0.0 is bringing Formula 1 fans together through its “Ultimate Race Fans Mixers,” a series of race-day events unfolding across Mumbai, Gurgaon and Kolkata. The mixers are scheduled for September 26, timed alongside the Formula 1 Qatar Airways Azerbaijan Grand Prix 2026, with actor Arjun Kapoor set to join fans at the Mumbai edition. … Read more
Santosh Mishra has joined dentsu India as Managing Partner – Client Management, reporting to Ajay Gupte, COO, South Asia. With over 18 years of experience, Mishra will focus on key client relationships and bringing together dentsu’s media, creative, data and technology capabilities.