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Go Colors has launched a new campaign featuring creator and actor Prajakta Koli, built around the introduction of its MostlySane Collection. Produced by Green Chutney Films, the film takes its cue from one of social media’s most relatable behaviours – fans obsessing over what their favourite creators are wearing. Rather than following a conventional fashion … Read more
For years, RCB was cricket’s biggest paradox. The most passionate fans, the biggest stars, packed stadiums, and unmatched digital engagement – yet no IPL trophy. And still, brands kept lining up to sponsor them. Why? Because smart marketers understood something the casual observer missed: RCB was never just a cricket team. It was a brand … Read more
Online bus ticketing platform redBus has launched ‘The Red Mango Hunt’ – a social-first digital campaign that cleverly merges India’s deep-rooted love for mangoes with the spirit of summer travel through an interactive, nationwide treasure hunt. Link: https://www.instagram.com/reel/DYmV8hKpMNa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Timed to the peak of mango season, the campaign invites users to follow daily clues posted on … Read more
Japanese fashion label Onitsuka Tiger has turned to Bollywood star and brand ambassador Rashmika Mandanna to showcase its latest silhouette, the MEXICO 66 Golf – a footwear offering that bridges performance engineering with the brand’s iconic heritage design language. Drawing its visual identity from the well-established MEXICO 66™ SD model, the MEXICO 66™ Golf introduces … Read more
Colgate-Palmolive has elevated Samir Singh to President, Enterprise Oral Care. Previously serving as Executive Vice President, Asia-Pacific, Singh has played a key role in driving growth and strengthening the company’s presence across the region. His promotion reflects Colgate-Palmolive’s confidence in his leadership and extensive experience within the oral care business.
The House of Abhinandan Lodha (HoABL) has launched a new brand campaign for The Sarayu, its residential project in Ayodhya, featuring actor and investor Ranbir Kapoor as its face. Titled ‘Are You the Chosen One?’, the campaign weaves together themes of faith, personal legacy, and Ayodhya’s transformation into a globally significant spiritual and investment destination. … Read more
From a management trainee in India to the Global Chief Marketing Officer of Colgate-Palmolive, Ram Raghavan’s nearly three-decade journey spans India, China, Latin America, and North America. Most recently leading the company’s Enterprise Oral Care business, he steps into the role at a time when marketers are balancing short-term growth with long-term brand building amid … Read more
Plum BodyLovin’ and Myntra Beauty have joined forces to launch “Summer On Wheels” – an experiential, mobile brand activation travelling across Mumbai to introduce Plum BodyLovin’s 16 new bodycare offerings. The branded bus has journeyed through some of Mumbai’s most iconic locations, including Colaba Causeway, Marine Drive, the Gateway of India, the Taj Mahal Palace, … Read more
The Advertising Club Calcutta has honoured acclaimed advertising filmmaker and Padma Shri recipient Prasoon Pandey with its prestigious Hall of Fame Award, recognising his decades-long contribution to Indian advertising and filmmaking. Pandey joins an distinguished roster of past recipients that includes Prasoon Joshi, Piyush Pandey, Agnello Dias, and Josy Paul – names synonymous with shaping … Read more
As the IPL 2026 final between Royal Challengers Bengaluru and Punjab Kings approaches, YouTube has launched a bold front-page campaign in The Economic Times, directly challenging OTT platforms and television for advertising spend and sports fandom. The ad’s headline – “Don’t let your brand get played-off. Own the fandom on YouTube” – is backed by … Read more
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